نشریه فضای گردشگری
پیاپی 32 (پاییز 1398)

Today, tourism is rapidly expanding as one of the most important and influential sectors in the world economy and countries. The highly competitive environment of the industry compels tourism firms to look for new ways to improve their competitive advantage and effective tourism supply chain management is one of the strategies that tourism operators can employ. This article examines "Supply Chain Integration and its Impact on Sustainability of Export Development and Marketing in the Tourism Industry" as a factor to boost tourism production and increase incoming tourists and the importance of revenue generation. The target population of this study is employees of travel agencies in Tabriz using Morgan table and cluster sampling. Data collection tool was a researcher-made questionnaire. The research is a descriptive correlational one and it is applied in terms of purpose. SPSS21 software and regression tests were used to analyze the data. regression tests were used to analyze the data.The results showed that supply chain integration variable can predict 67% dependent variable of export sustainability and 60% dependent variable of marketing in tourism industry.

The purpose of this research is to identify the strengths and weaknesses of ecology, to study the status of ecology resorts and to determine the ecological ecosystems in Malayer. The research will be applied and will be descriptive-analytical in nature and method. The use of documents, documents and reports and other parts has been collected through the analysis of Swat and its strengths and weaknesses. The SWOT technique is used for field analysis. Developing laws and standards appropriate to the local tourism industry, providing training to local tourism activists, supporting investors to enter the field and closely monitoring the activities of local tourism companies, with the presence of relevant authorities. He wants. The development of the local economy and the active involvement of the private sector in the tourism industry are among the opportunities that the tourism industry can bring to the country's sustainable development of the tourism industry. Ecotourism policies must also be integrated into a systematic, integrated approach to macroeconomic, political, cultural, and social areas with a view to protecting the environment, which is a common legacy of today's and tomorrow's generations, and fostering public participation in the field. Developing infrastructure, infrastructure, and revenue from this business - reviewing the types and patterns of benefits and benefits from public and private partnerships. B The eccentricity of canvas pointed.

The overall objective of this research is to investigate The Effect of Components of Social Media Marketing Activities Through Brand equity on Customer Response in tourism Industry. This research, in terms of purpose, is an applied research and is a descriptive-analytical method of causal type in a survey method. The statistical population of this research is tourists who visit Zanjan province. Due to lack of access to accurate information about statistical population, An unlimited society is considered and the sample size was 384. The sampling method in this research is simple random sampling. In this study, standard questionnaires were used by Seo and park (2018). The validity of it was based on face validity and KMO method more than (0.5) and its reliability was confirmed by Cronbach's alpha (0.965), and gathered data. Descriptive statistics were used to analyze the data using SPSS software. First, for normal variables, the results of which were calculated using the Kolmogorov-Smirnov method, each of the data was normal. With 95% accuracy, the results showed social media marketing activities has positive effect on brand equity (brand awareness and brand image) although social media marketing activities has positive effect on costumer response ( E-WOM and loyalty) through brand equity. At the end, according to the results of the research, practical proposals are presented.

The present paper deals with the rural tourism as a strategy to achievement rural development.The study assumes that rural tourism can have a positive impact on reducing poverty and rural development.This study is applied in terms of purpose and descriptive-analytical. Documentary and field methods (researcher-made questionnaire, observation and interview) were used for data collection.The statistical population of the study consists of the supervisors of eight tourism villages of Mishkhas village and has the largest volume of tourists, numbering 1638 households.Sample Size Using the HTML Table. The estimated 325 people were enrolled in the study.The sampling method was multi-stage stratified.In this way,the whole of Mishkhas (8 villages) were identified and the population proportion of each village was sampled by simple random sampling. Descriptive statistics and inferential statistics were used to analyze the collected . Investigation from the perspective of research participants showed that the coefficient of determination is 0.799. Therefore, it can be said that tourism development has played an important role in reducing poverty and rural development. The results of the path analysis showAll the aspects of rural tourism under study have direct effects on rural poverty.The highest direct effect belonged to the economic dimension (0.28) and the lowest to the physical dimension (0.11).

The city of Some Sara has a good tourist position due to its potential and attractions. Also, the geographic location of the Monastery Sara is such that travelers are to reach Astara and etc. in any case, they must cross Some Sara. Therefore, the geographic location of the Monastery Sara is also a golden opportunity for tourism development. In this regard, the main purpose of this research is to identify the key factors in the sustainable development of tourism in the city of Sumo Sara. In fact, it was tried to identify effective factors by using experts 'and experts' opinions and using the method of interaction analysis, key factors were chosen as the driving forces. In this regard, 27 factors were identified first, then using the interaction method in the MICC software environment and factor analysis was performed by experts. According to studies on sustainable tourism development in the city of Sumo Sara, a total of eight factors were selected as key factors. In this regard, factors such as marketing and advertising, cost of living, service quality, management and coordination of organizations and the regional transport network can be mentioned.

In the age of globalization, one of the most important priorities is the regional interaction of countries at the international level so that in many countries of the world they are trying to grow and sustain their economy by creating the right framework for cooperation with other countries. In this sense, not only the issue of globalization of the economy in the form of a global network of concepts is important in the third millennium, but the interactions between them, and even the interactions of cultures, are also prominent features of globalization. West Azerbaijan province of Iran and the provinces located in the eastern part of Turkey which are in the neighborhood of Iran, with the highest tourism, historical, environmental and given the characteristics of religious, social, cultural, historical, and economic similarities, can play an important role in the interplay between the region's sustainable economy. In this paper, using descriptive-analytical method and using SWOT and AHP models, the importance and priority of effective factors in the area of West Azerbaijan provinces and eastern provinces of Turkey are identified and by examining their relationships, ranking factors are presented in the form of models. According to the results of the study, the area has potentialities, but the weakness of facilities, possibilities and services and infrastructure has made it unable to perform well in regional economic and development dynamics.

Nowadays tourism is the most dynamic economic activity of our era and in terms of mobility, job creation and overall development in the world is outstanding and has created strategic opportunities thereby enriching economic variety of local communities, and creating job opportunities around the world. The stability of population among communities and prevention of irregular migration, preserving natural resources and maintaining ecological balance, cultural characteristics of cities all are the results of urban tourism. It may be said that one of the best ways to save cities from the social and economic problems is the development of urban tourism. The aim of this study was to evaluate the texture of urban tourism in the 14th district of Isfahan using the SWOT-QSPM model. The study is cross-sectional and a questionnaire was used for data collection. The results of this study showed that the strategies for creating conditions and taking principled positions to attract foreign investment in expanding and reviving monuments and historical buildings, using propaganda in its widest sense, employing local people and encouraging private sector investorsto accompany the government in organizing the tourism in Isfahan are ranked first to fourth respectively.

In this age, tourism as one of the most dynamic economic activities, plays an important rule in the sustainable local development. today the tourism organization pay attion to tourism and protecting the environment than previous times in all around the world. So it is very important to know the natured potential of each region and adjust for attract ecotourism and improving the level of development in regions. Lenjan township can have an important rule in attract ecotourism because of some natural interesting such as Shahlolack water fall, Zayande roud Coastal village, Struck pass, Hossien Abad Canoe Lake and to have suitable weather. the purpose of this research is to know the ecotourism interesting of the Lenjan township and planning and presenting suitable solution for developing tourism especially ecotourism. In this study that has been regulated using questionnaire, using Descriptive- Analatic method during Library procedure has considered the ecotourism potential of Lenjan township by asking of some voluntary tourist in its ecotourism area and then SPSS software and some tests such as U mann Whitney test, Kruskal-Wallis, Peterson correlation test and Goodness-of-fit was used to analyze. The research finding show that, the ecotourism potential is more than other tourism interesting. Lack of knowlage of natural potential of region have been effective to ecotourism failure to develop. Ecotourism potential planning can be effective to its development.