فصلنامه اخلاق در علوم و فناوری
سال هفدهم شماره 1 (پیاپی 60، بهار 1401)

Laboratories, workshops, and operational and field environments, as the most important practical training units in most academic disciplines, have a very important role in learning the necessary experience and skills of students. This study aims to investigate the principles and ethical challenges in these environments and is the result of experience, work and research of authors over several years of work, continuous communication and objective approach to issues related to professional ethics in interaction with students, professors, experts and employers.

Due to the increasing number and variety of laboratory tests and workshop and field projects, the importance of accuracy and precision of extracted data, safety, proper use of equipment, interactions based on ethics, maintaining human dignity, striving to enhance professional status and compliance The rights of the next generation are one of the most important scientific and ethical frameworks when working in these environments. The emergence of ethical behaviors in laboratory, workshop and field environments is not possible by itself and requires training, dissemination and promotion. The proposed ethical framework will help professors and experts make every effort to arrange ethical professionals who will form the creative body of society in the future.

The road to respond to the needs of today's modern world, affected by the advancement of technological tools, seeks to increase speed and increasing safety. This study seeks to improve the landscape quality of roads, explains the effective criteria in road design and the need to pay attention to the category of design ethics and emphasizes them.

In order to increase the quality of travel, human life, the survival of plants and animals, should be given more attention. Ethical design guarantees the flow of life on the road. This view of the road strengthens the mental dimensions of the road that is the subject of landscape science. Landscape as an integrated system, emphasizes the need to simultaneously pay attention to the quality of human life on the road, the preservation of plant and animal life. Finally, the ethical view of road landscape science, according to all three categories, passenger mentality, conservation of plant and animal life is effective in improving the quality of roads. Ethical landscape design is not just about eliminating modern technology. Nor does it confirm the dominance of technology over nature; it seeks to strike a balance between human life, plants and animals with its holistic vision. The landscape is revitalizing. It has a sustainable approach. Man is inherently inclined to nature; landscape approach in dealing with the road phenomenon, certainly emphasizing the mentality of travelers, guarantees the survival of natural cycles, respect for the environment and efforts to preserve it.

Recognizing the causes of non-current receivables can well prevent the largest deviation in the allocation of resources as the blocking of resources in a particular sector and their lack of proper distribution. Inserting the condition of late payment penalty is one of the legal solutions to deal with late payment, which is included in banking contracts. In this article, the status of the late penalty condition was examined in terms of its compliance with the standards of Islamic ethics and law, as well as in terms of achieving economic goals of accelerating the process of money circulation in the country's banking system.

The condition of late payment that is included in banking contracts from the perspective of experts in the field of ethics and Islamic law is immoral, illegitimate and is undoubtedly an example of usury. In addition to being unethical, this condition has been ineffective in terms of accelerating money circulation and has led to the growth of bank arrears. Therefore, solutions such as the need to protect the value of the national currency, serious supervision of the Central Bank, granting targeted facilities and inserting the condition of power of attorney from the account have been proposed, which in addition to complying with Islamic norms, can be effective in clarifying cash flow and reducing bank arrears.

Altruistic ethics is one of the most important topics for Muslim thinkers, especially the mystics. Among Iranian mystics, the works of Attar Neishabouri are remarkable in terms of addressing humanitarian concepts. Attar had paid particular attention to the type of human being due to the numerous works and the familiarity with the sources of jurisprudence and interpretation. This research has been done through a descriptive-analytical method using library resources and wants to critique the concepts of altruistic ethics in the word of Attar. Findings of the research show that altruistic ethics has been considered by Attar in different aspects.

In the circle of Attar's human mercy and dignity, mankind has inherent dignity, so regardless of color, race, language, and religion, his rights are esteemed. Moralism based on altruism in the forms of affection for family, relatives, neighbors, teachers, orphans, captives and even non-Muslims, has found remarkable crystallization in the works of Attar. It is important to note that the Sufism in general and Attar Neishabouri, as one of the most prominent representatives of this social class, in particular, for centuries before the civilized man has gained access to the mechanism of promoting altruism ethics, are reflected those thoughts in their words.

Judgment of a criminal policy Resolving criminal cases in various ways and manifestations, outside the scope of official repressive measures, is a strategy of contracting criminal law derived from civil law, and its main root is in ethics and morality. In society, and given that the prosecution of a criminal case is not the main purpose of criminal law; Rather, prosecution is seen as a means of ascertaining the lost truth of criminal law; Prosecution of criminal cases can be subject to material and corruption; As the Shari'a rulings have these effects, one of the most important principles of criminal rulings is the principle of necessity of persecution or expediency or morality, which is superior in case of conflict with other evidences and rules.

At present, according to the ethical teachings of criminology (principle of personalization of prosecution) or de-prosecution by the prosecutor according to the personality of the accused and the circumstances in which the crime took place, as well as considering the ethics of the prosecuting authority with policy Criminal law provides grounds for acquittal and prosecution alternatives that correct the offender and compensate the victim. Explaining the realm of redress, the study highlights the role of those strengths and weaknesses of the issue.

Nowadays, drug crimes have been recognized as one of the criminal acts whose effects generally affect the community, so in order to have a fair trial, the principle of innocence was considered in the process of investigating drug crimes. Given the rule of ethics over the law and their two-way relationship, it is necessary to have special requirements governing the institution of crime detection in drug crimes. The purpose of this study is to determine the ethical-legal requirements of the principle of innocence of the institutions of the criminal justice system in the process of investigating drug crimes. The present research is a part of applied research in terms of purpose and has been studied in terms of data collection method through documentary and library methods.

Regarding the crimes under discussion, we have witnessed the precedence of criminality over the principle of innocence in cases such as poppy and coca cultivation, confiscation of means of transportation, confiscation and confiscation of drug traffickers' property. From the perspective of criminal psychology, the individual factors influencing the occurrence of the crime are important, which supervises the accused and includes the police force. From the point of view of criminal psychology, the personality of the accused of drug crimes and his personal characteristics in the occurrence of the crime are considered.

Kaykhosrow is one of the prominent kings in Shahnameh who, after coming to power, has taken favorable measures for the growth and excellence of Iranian society. One of his challenges in governing the country was the border conflicts by the Turanians, which caused many problems. However, in dealing with the main enemies of the Iranians, Kaykhosrow has not always been alienated from moral and humanitarian origins, and has considered civilians and prisoners of war, and has considered their rights even in the midst of war. In the present study, citing library sources and descriptive-analytical method, the moral aspects of this character in the battle with the Turanians have been represented and explored.

In dealing with the Turanians, Kaykhosrow has always respected the rights of civilians and prisoners of war, farmers and craftsmen, and his soldiers have avoided looting, destruction and rape (examples of moral anomalies). In complete peace and away from the usual bloodshed, he forgives the guilt of the Turanian soldiers who surrendered and prevents their killing. Also, the main manifestation of Kaykhosrow's moral approach in punishing Tus by him for violating the Shah's decrees to respect the condition of the defeated people is shown

Paying attention to human dignity and human relations between traditional buildings and people based on Islamic moral advice based on Islamic principles is one of the most significant points in the process of formation and body of traditional houses. Traditional housing based on components Ethics and Islamic teachings are created and the traditional architect has paid attention to the principles, rules and methods of construction as much as possible in the formation process. The question that arises in this research is: What is the manifestation of moral components in the social connection between people and place in a traditional home? The research method is historical-interpretive and the data collection method is library and field.

The results show that ethical advice in the social ties of people and traditional houses has been considered and its effects in the form of attention to human needs and order and creating peace and etiquette and solidarity between people and respect manifested in the same way.

The purpose of this study was to investigate the relationship between spiritual intelligence, organizational optimism and Kant's moral conscientious view on the productivity of first grade high school teachers in Hamadan in the academic year 2018-2019.

The method of this study is descriptive-correlational. The statistical population includes all teachers of the first secondary school of Hamadan city with 965 people (394 males and 571 females). The statistical sample size is 278 subjects (164 female subjects and 114 male subjects) based on Krejcie and Morgan table and using the method. Relative stratified random sampling was estimated. Research tools include four questionnaires: spiritual intelligence, natural optimism, Kant's conscientious view and human productivity. Data were collected and analyzed using SPSS statistical software using Pearson correlation coefficient and simultaneous multiple regression analysis.

The results showed that there is a positive and significant relationship between spiritual intelligence and organizational optimism, Kant's conscientious moral view and the productivity of human resources of first grade high school teachers in Hamadan.

The results indicate that the components of existential critical thinking, production of personal meaning, awareness and development of awareness and optimism, moral components of self-respect, others, a certain class of people, professional power Manpower productivity nose is in the hands of junior high school teachers.

The emerging world of work requires the acquisition of a set of non-technical competencies with technical competencies in a career for sustainable employment. This paper aims at designing and validating a model for integrating the ethical components with technical competencies in curriculum based on competency in industrial mechanics’ branch.

The research approach is based on the concept and nature of the research, "mixed or combined," and its purpose is applied. The Statistical Society in the design section of the pattern was composed of curriculum experts, professional ethics experts, and teachers and experts in the occupation, and the sample was chosen purposefully and in the accreditation department, The statistical sample of 28 curriculum experts, were randomly selected. The data in the design section be used documents analysis and Delphi methods, and in the validation section, data from the questionnaire were analyzed by Kolmogorov-Smirnov test and descriptive statistics of frequency, percentage and compaction percentage.

A three-dimensional model was developed to integrate the components of professional ethics into in curriculum based on competency in industrial mechanics. From the experts' point of view, the proposed model was consistent and valid with the components related to the integration of professional ethics components in the curriculum based on competency in the industrial mechanics’ branch.

The process of integrating technical competencies with the components of professional ethics at all levels of the curriculum based on competency in industrial mechanics branch was obtained. The results of this research can be used in the design of curriculum based on competency in industrial mechanics branch and other technical and professional disciplines

Unethical behavior of public sector auditors can reduce people's confidence in the government and public services. Therefore, the present study examines the impact of ethical climate, professional commitment, corporate ethical values and ethical ideology on the behavior of public sector auditors.

The research method is descriptive and correlation. The population consisted of public sector auditors. Among the population, 252 people were selected using available sampling method. The research tool is a questionnaire. For data analysis, Smartpls2 software and structural equation method with partial least squares and Pearson correlation coefficient have been used.

The results showed that there is a negative and significant relationship between the climate of independence, the climate of caring, the climate of the rules, the climate of the law and code, the professional commitment, the corporate 's ethical values and idealism with the unethical behavior. Also, there is a positive and significant relationship between relativism and the climate of instrumental with the unethical behavior.

Improving auditors' understanding of the factors influencing unethical behavior is an important step in improving the audit profession in the public sector, and should be taken into consideration by policymakers.

Deviant behaviors are instances of unethical behaviors in organizations having an adverse effect on their productivity. The current research was accomplished to explain the relationship between job embeddedness and unethical behavior of cyberloafing among the employees of a public university.

In the framework of descriptive-correlational research aiming at creating applied knowledge in the subject area, a sample of 500 administrative staff who had access to the organizational Internet was surveyed by conducting convenience sampling. And then, sampling adequacy was established given the test power and the number of model’s parameters and coefficients. Field data were gathered by adopting pre-made questionnaires existed in the valid studies after verifying their validity and reliability. Research hypotheses were tested by conducting variance-based structural equation modeling in Smart-PLS software.

According to research results, the variable of job embeddedness has an increasing effect on employees’ cyberloafing behaviors. In addition, job satisfaction decreases the effect of job embeddedness on cyberloafing to a great extent. It should be noted that although job satisfaction makes this relationship close to zero, it does not reverse it. In general, and considering the moderation slope, the amount of exerting the cyberloafing behaviors is almost zero for highly embedded employees who are satisfied with their jobs.

The quality of the relationship between job embeddedness and cyberloafing depends on employees’ attitude towards the job and their perception of job conditions, and thus, job satisfaction can dramatically reduce the effect of job embeddedness on cyberloafing.

The spread and propagation of plagiarism can cause irreparable damage to the academic body of universities and the research environment of the country. The purpose of this study was to survey the relationship between awareness and knowledge, ethical perception, and the conduct of research misconduct among students.

Descriptive correlation was used as the study method and the study population was the current users of the Iranian Scientific Database. The sampling method was Simple random sampling and 344 people were selected as study sample using Cochran’s formula. The research instrument was researcher-made questionnaire which was distributed among the users of Iranian Scientific Database as a research community after confirming its validity and reliability. The data was investigated using SPSS software and the appropriate statistical methods including Pearson correlation coefficient, the descriptive statistics of mean, statistical frequency and the percentage of frequency.

It was found that users' knowledge of the examples and practices of plagiarism were moderate; however, the extent to which the samples in question were practiced was minimal. There was also a significant inverse and high relationship between students’ awareness of plagiarism and ethical perception of it and a weak and inverse relationship between students’ ethical perception of plagiarism and its conduct.

According to the results, users who know more about plagiarism are considered to have a better ethical perception and vice versa. Also, students who view plagiarism as unethical are less likely to commit it. This emphasizes the need for educational development of students by universities, research and educational institutes.

Among the media, the press has a great role in raising the various and necessary awareness of the people by producing and distributing information and helping the society to achieve excellence and all-round progress. Therefore, in this study, based on competitiveness approaches, an attempt was made to design and critique the indigenous model of competitiveness of the Iranian press with emphasis on the ethical components of supervision and transparency.

The research method was mixed (qualitative-quantitative). In the qualitative part, the method of qualitative content analysis with inductive approach was used. There was a community of media and communication management experts who were selected by theoretical purposive sampling method of 13 people. Data collection tool was a semi-structured interview and data analysis was performed by coded theme-based theme analysis. In the quantitative part, the descriptive-survey method was used. The statistical population was the media and press managers of Iran who were selected by a non-probabilistic random sampling method of 30 people. The researcher-made questionnaire was used and three methods of data envelopment analysis, Bernardo method and Cook-Seyfred method were used.

The results showed that competitiveness was emphasized by emphasizing the ethical components of supervision and transparency at different levels based on three dimensions of innovation and progress, productivity enhancing factors and ethical requirements and eleven components.

The indigenous model of competitiveness can be used by emphasizing the ethical components of supervision and transparency in order to gain a competitive advantage in the Iranian press.

The diversity and complexity of personal, social and professional life dimensions of employees in the age of science and technology in different ethical contexts in organizations demands the necessity of ethical reflection on the quality of work life of employees. From this point of view, this study aimed to investigate the effectiveness of ethical strategies and ethical beliefs on the quality of working life with the mediating influence of ethical life.

The research method is applied in terms of purpose and it is descriptive-correlational. Statistical population is all staff of Payam Noor University of Hamadan. Sample size was estimated based on purposive sampling of 90 people. The research instruments were four questionnaires of ethical strategy, ethical beliefs, ethical lifestyle and quality of life of staff that their reliability was calculated 0.89, 0.91, 0.86 and 0.82 respectively by Cronbach's alpha test. The validity of the questionnaire was approved by experts. Descriptive and inferential statistics and LISREL and SPSS software were used for data analysis.

The study showed that there is a relationship between ethical strategies and quality of life. There is a relationship between ethical beliefs and the quality of working life. There is a relationship between ethical lifestyle and quality of work life. There is also a relationship between ethical strategies and ethical beliefs with the mediation of ethical lifestyle and the quality of work life of employees.

The results suggest that the quality of working life can be enhanced through ethical strategies and beliefs with the mediating role of staff ethical lifestyle.

Considering that ethical variables such as virtue have an effect on improving relationships and teachers' effectiveness. The aim of this study was to analyze the antecedent role of moral leadership and the consequences of self-motivation and well-being as components of organizational virtue among primary school teachers in Ardabil.

The research method is descriptive-correlation based on structural equation model. The statistical population of this study included all primary school teachers in Ardabil with a number of 3850 people, of which 350 people were selected as a statistical sample of the research based on Cochran's formula and using multi-stage cluster random sampling method to collect data. Standard questionnaires of ethical leadership, organizational virtue, organizational spontaneity and organizational well-being were used to collect data. The structural equation modeling method has also been used to analyze the findings.

The results of the correlation coefficient showed that there is a significant positive correlation between the variables of moral leadership, organizational virtue, organizational spontaneity and organizational well-being. Also, the modeling of structural equations of research variables indicated that the causal model of moral leadership and the consequence of self-motivation and organizational well-being with virtue have a suitable fit.

Virtue as an ethical variable in the organization can explain the antecedent role of moral leadership and consequences such as self-motivation and organizational well-being.

Emotional intelligence is one of the most important determinants of professional and personal success in life, while ethical decision making is a good measure to ensure judgment. Therefore, the purpose of this research is to investigate the effect of emotional intelligence with ethical orientation with two approaches of idealism and relativism.

The research method is applied in terms of purpose, and in terms of data collection, descriptive - correlation. The statistical population consisted of among the accounting students that consisted of 385 individuals randomly selected. The data collection tool is standard questionnaire. In the present study, the collected data were analyzed using Lisrel software based on the maximum right-sided approach. In order to measure the reliability of the research tool, a combination of reliability criterion (CR), and a confirmatory factor analysis method were used for measuring convergent validity. Structural equation modeling (SEM) was used to test the hypotheses of the research.

The results show that emotional intelligence has a positive relationship with idealism but emotional intelligence does not have a significant relationship with relativism.

Students with higher emotional intelligence, idealistic in them, are more than relativism. The ability to accurately identify and control accounting students' emotions can improve their ethics.

The purpose of this study is to propose the model of corporate social responsibility (CSR) in the banking industry, with emphasis on the brand attachment variable and organizational citizenship behavior (OCB).

The method of the present study is mixed; its statistical population consists of the senior sector of the banking system in the qualitative sector and the bank customers in the quantitative sector. In the qualitative part, using purposive sampling method, 20 people and in the quantitative part, using simple random sampling method, 320 customers of 4 private and public banks were selected as a statistical sample. The data collection tool was a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. Data coding in the qualitative part using MAXQDA software and in the quantitative part of structural equations, path coefficient and PLS software were used.

The researcher conducted 20 interviews, theoretically saturated, and finally extracted 152 open-source codes. Based on the theoretical literature, the researcher conducted axial and selective coding and presented the results in six main dimensions and thirty-three sub dimensions.

Nowadays, the banking sector has become the most important economic, monetary and financial institution in the country and the expectations of customers in the industry are becoming more complex. These changes in the money market on the one hand, and the citizens and customers behaviors, and the increasing use of new technologies, on the other hand, has doubled the need to use social responsibility

The present study seeks to design and explain a comprehensive model of indicators for improving the productivity of employees of the Agricultural Jihad Organization of Ilam province by considering ethical variables.

The method of the present study is qualitative and based on grounded theory. The statistical population of the study was human resources and organizational behavior experts in Agricultural Jihad Organization of Ilam province. In-depth interview was used to collect data and the method of data analysis was open, axial and selective coding.

Based on the research findings, causal conditions include: determining the supportive atmosphere and paying attention to the learning organization; The main phenomena include: individual and moral characteristics; Intervention conditions include: internal and external factors, the prevailing context of organizational culture and rules and regulations; The main strategy includes: human resource management actions, competent leaders and individual and ethical skills of human resources and finally the main consequence of this model is the productivity of human resources with emphasis on ethical characteristics.

Organizational productivity is an issue in which the role of ethical principles is very important and should be viewed from a systemic perspective on the issue of human resource productivity in organizations.

Students to deal with academic stress and its immoral consequences, including cheating must have the necessary academic resilience, psychological toughness, and ethical intelligence. The purpose of this study was to investigate the relationship between moral intelligence and students' resilience with mediating role of psychological hardiness.

The research method was descriptive-correlation based on structural equation model. The statistical population of the study was all students of Farhangian University of Zahedan in the academic year 2009-2010, from which 308 students were selected by stratified random sampling. The research instruments were three questionnaires of moral intelligence, resilience and psychological toughness. Pearson correlation coefficient and structural equation modeling using SPSS and LISREL software were used to analyze the data.

The relationship between moral intelligence and resilience and psychological hardiness of students, and the relationship between psychological hardiness and resilience of students was positive and significant. Also, moral intelligence had a positive and significant relationship with students' resilience, both directly and indirectly by mediation of psychological hardiness.

The students with higher ethical intelligence show better psychological hardiness in dealing with academic issues and problems, and this psychological hardiness in turn increases their resilience in the educational process.

Companies have different reactions to respond to new demands, so that some companies have changed their culture and accepted the corporate social responsibility as the core of their business activities. The purpose of this study was to present a local model of ethics and social responsibility in Gol Gohar Mining and Industrial Company of Sirjan.

The method of this research is descriptive-survey and correlational research design. The statistical population of the research is experts aware of the subject and managers of Gol Gohar mining and industrial companies. To identify the experts, the snowball sampling method was used and the sample size of the experts was 44 in total. Structural equations and partial least squares method were used to analyze the data using PLS software.

The results of structural equation modeling show a positive and significant effect of factors related to social responsibility on social responsibility. Based on the results, barriers to social responsibility have a negative and significant effect on social responsibility. Based on the research findings, the status of social responsibility in the study population has been assessed at the desired level (above average).

In the field of corporate social responsibility, executive plans regarding ethics are prioritized over organizations and companies such as mining and industrial companies.

School principals have an important role in advancing the educational goals of the country's educational system. The professional ethics of principals and their ethical performance facilitate organizational processes and positive effects on the performance of school human resources. Therefore, the purpose of this study is to construct and validate a professional ethics questionnaire for primary school principals.

The research method in the quantitative part is descriptive-survey and the correlation analysis method is analysis of variance-covariance matrix. The present study population is primary school teachers in Khorasan Razavi province of Mashhad. 300 teachers were selected by multi-stage cluster sampling. The research tool was a researcher-made questionnaire of professional ethics of primary school principals. Data were analyzed using heuristic factor analysis and SPSS statistical software.

After factor analysis by principal components analysis and rotation of principal components, 5 components including personality traits, organizational components, socio-cultural dimension, commitment and politico-economic dimension were identified. These 5 main factors explain about 69% of the variance in the professional ethics of primary school principals with 42 items.

As a result of this study, the tool for examining the professional ethics of primary school principals was validated. The presented tool can be used as a measure to examine the professional ethics of school principals and how they work and identify and eliminate their weaknesses.

Compliance of ethical principles and social responsibility of companies with respect to rules can lead to increasing company value and more desirable financial performance. The aim of this study is to investigate the effect of ethical values, social identity and ethical ideology on corporate social responsibility.

The present study is descriptive - survey and it is applicable in terms of the research method. The research community includes accountants, auditors and financial managers in 2020. By using standard questionnaires and releasing them, the data were collected that 150 people participated in this study and answered the questionnaires. To evaluate the validity of the questionnaires, alpha Cronbach criterion and composite reliability were used and, finally, data analysis was used in four hypotheses using SEM structural equation modeling and smart PLS software.

The findings showed that ethical values have a positive influence on social responsibility. The results show the positive effect of social identity on social responsibility. Finally, hypotheses test the positive effect of idealism and the negative impact of relativism on social responsibility.

The results of the study indicate that individual and collective identity (organizational) is composed of the values and beliefs of individuals, as well as the ethical orientation of the firm's ethical values, in addition to strengthening the sense of satisfaction and professional commitment, to strengthen the responsibility of individuals to stakeholders

Frisch's education of quality of life strives to improve the emotional, cognitive, and ethical dimensions of people's lives by maximizing positive and minimal negative emotions, and practicing ethical, cognitive and emotional change in practice. In the present study, the effectiveness of Frisch's quality of life education on circle of moral regard and prosocial behaviors of primary caregivers of schizophrenia patients was investigated.

The present study is a quasi-experimental study. From the population of primary caregivers of schizophrenia patients in Shahrekord city in Chaharmahal and Bakhtiari province, 40 primary caregivers were selected using available sampling method. Research tools included circle of moral regard and prosocial behaviors questionnaires. Data analysis was performed by repeated measure ANOVA using SPSS-22 software.

The results showed that Frisch's quality of life education had a significant effect on circle of moral regard and prosocial behaviors of the primary caregivers of schizophrenia patients.

The present study showed that Frisch's education affects the quality of life, ethical compliance, and sociable behaviors of primary caregivers of schizophrenia patients. Accordingly, quality of life education draws new standards and priorities for individuals and creates new musts and doings for them, by balancing the value areas of life that currently exist with these new needs and standards and improves on circle of moral regard and prosocial behaviors

Today, business ethics and corporate social responsibility have a very important role in the success of organizations and positive attitude of customers to the brand. Therefore, the present study was conducted with the aim of analyzing the relationship between business ethics and corporate social responsibility with brand attitude and the moderating role of customer perceived quality.

The research method is descriptive-correlational which is done by survey method and is developmental-applied in terms of purpose. The statistical population is the customers of Iran Khodro Company's passenger cars in Tehran. 385 people were selected by simple random sampling. The data collection tool was a questionnaire and the data were analyzed using SPSS and PLS Smart software and structural equation modeling.

While confirming the proposed model, the findings showed that there is a positive and significant relationship between business ethics and corporate social responsibility with brand attitude. Also, there is a significant and positive relationship between these variables due to the moderating role of perceived quality and the role of the moderating variable was confirmed.

The results show that ethics and social responsibility are important for organizations. And not paying attention to them has high costs for organizations. Therefore, organizations should identify these behaviors and apply them in their strategic structure and plan.