نشریه برنامه ریزی و توسعه گردشگری
پیاپی 41 (تابستان 1401)

The present study with a descriptive - analytical approach and with the future studies approach is seeking to identify the most important factors that will affect the modification of the hospitality and tourism entrepreneurial ecosystem of Bandar Anzali in the future. According to results, in this study, experts initially defined 39 variables to be considered in the analysis, these 39 variables were detected as primary variables and were analyzed by Micmac software. Study results showed that, destination management, attention to the capacity of the creative class, facilitation of institutions in the development of the entrepreneurial activity of hospitality and tourism entrepreneurship, and attention to the three sides of tourism, ports and maritime fisheries at the same time, have the most effective ranks in driving factors and also alignment with demand, brand management based on Anzali tourism capacities, the mental modification of people and managers around the tourism axis and respect to the sense of place and the broken window theory are dependent or output in the future development of the hospitality and tourism Entrepreneurial Ecosystem of Bandar Anzali

One of the small and young industries in the stock market is the tourism industry, which includes ‎several companies, ‎including the Cultural Heritage Investment Group. In the present ‎by using the complex networks theory two networks are ‎presented. First, a network is chosen from 36 ‎industries in Iran economy according to active industries in the stock ‎market using a fundamental approach. The weight of the edges is ‎determined according to a 36-section of input-output ‎table. In the next step, a correlation network ‎among the stock market indices of these 36 industries is formed using a ‎technical analysis approach. ‎ a centrality criteria is used to provide an approach to determine the position of the ‎tourism ‎industry as well as its connection with other industries in Iran stock market. According to the ‎results, the food industry has ‎the most impact on the ‎tourism due to the required food supplement for hotels and restaurants. The ‎industrial ‎contracting is the most affected by the tourism due to the impact of tourism ‎development on activities such as ‎the restoration of historic buildings. The stock market index of the tourism has the ‎highest correlation with the stock ‎market index of the Printing and‏ ‏publishing. ‎

Today, digital marketing based on social networks and tourism websites are considered as the primary sources of tourism information, the central marketing strategy of destination management organizations and leading businesses in this field, to provide a suitable destination image and introduce the capabilities of these destinations to attract tourists in competitive markets. Therefore, accurate identification of effective information sources is of great importance in marketing tourism destinations. The main purpose of this study is to identify the appropriate information sources for tourism destinations using webometric analysis and by examining Isfahan as the case study. Keywords were identified by three methods experimental, tourism-related words, and technical analysis. Then, using the PSI method, 15 final keywords were selected, and then the identification and ranking of 39 websites and virtual networks providing information resources related to Isfahan were made based on these keywords. This research's theoretical and practical achievements and related recommendations are presented in the final section of the article.

Creative tourism developed as the third generation of tourism, in response to the challenges and negative effects of the two previous forms. Creative tourism emerged as a form of tourism since the 1990s, has seen changing in essence and planning trend and up to now. creative tourism is not a theory, but several theories of tourism planning have been effective in the process of its studying, planning and managing. With attention to the existing research gap, the purpose of this study is to identify effective planning theories in the process of creative tourism study, planning and management. Based on this goal, using the Prisma model, 117 articles published in journals in the field of creative tourism were selected for systematic review. In order to investigate the frequency of theories involved in creative tourism planning, the quantitative content analysis technique of MXQDA software was used. Based on the obtained results, some theories of tourism planning such as stakeholders, Participatory approach, sustainability, co-creation and network have been identified and studied as potential theories in the field of creative tourism. The results also indicate that the stakeholder and participatory approach has the highest number of studies related to creative tourism.

Human life depends on the survival of nature, and without nature human life is doomed to destruction. Given the importance of nature in human life, as well as the proliferation of cities, the integration of nature in cities for the survival of human beings is inevitable. Now, considering the importance of integrating nature in cities with a more specialized concept as biophilic cities, the researcher examined the Biophilic indices in Isfahan on tourism (cognitive image - affective image - word of mouth and intention to visit). Structural equation method in Smart PLS 3 software was used to analyze the data. The results indicate that all four hypotheses of the study were confirmed and the Biophilic indices in Isfahan had effect on affective image, cognitive image, word of mouth and tourists' intention to visit, and the most impact was related to the affective image factor.

Covid-19 crisis brought massive changes in all aspects of life, such as health, economy, politics, etc.; tourism companies were not immune from these changes and were affected by this crisis. So, this article aims to identify and prioritize environmental threats that can be challenging for them. First, 15 tourism industry activists were interviewed about the threats faced by tourism companies in this crisis, and 25 factors were extracted as threats and classified into four factors: economic, political, social, and technological. Using the best-worst method, weighting was done, and the importance of each factor was obtained. Then, using a questionnaire, according to 7 experts active in the country's macro-management, the current performance of each factor was determined. The importance-performance matrix of the factors was drawn. Then the factors in the first region of the importance-performance matrix were identified. According to the results, the environmental threats of tourism companies that do not have a good performance are: instability and regulatory control of exchange rates, rising inflation and devaluation of the national currency, high risk of foreign investment, public distrust of government, recession, low-income Inadequate tax laws, international sanctions.

The present study investigates the effect of augmented reality marketing on the behavior and experiences of tourists. This research is in the category of descriptive survey research. The statistical population of the study was all people (domestic tourists) who have installed and used the virtual tour application of the National Museum of Iran, and 384 people were selected as a statistical sample using the available sampling method. Data collection tool in this research is a researcher-made questionnaire and statistical analysis of research data has been done using structural equation method and SPSS and Amos software. Cronbach's alpha coefficient, KMO and Bartlett tests were used to evaluate the validity and reliability of the structures, and the structural equation model was used to determine the appropriateness of the sample size and the accuracy of factor separation, and to determine the relationship between the variables. Findings Research shows that augmented reality marketing relationships affect augmented reality marketing costs. Augmented reality marketing costs also affect the embedded, visualized, shared, and adaptive augmented reality experience. The experience of embedded and visualized augmented reality marketing also influences the actual behavior of tourists. The augmented reality marketing experience also influences the behavior of tourists.

Health tourism has many dimensions and for comprehensive and sustainable development, this issue should be considered from different perspectives. According to research, one of the factors slowing down the development of health tourism in the country is the issue of infrastructure. The present study answers the questions that how many categories are health tourism infrastructures in the country divided into? What are the institutions responsible for developing health tourism infrastructure in the country? What should be the pattern of development of health tourism infrastructure in the country? Findings including tourism, medicine, and health, transportation, banking and insurance, foreign affairs, and academia, reflect that. The development of health tourism depends on paying attention to seven categories of infrastructure, including economic, social, systemic, regulatory, transportation, physical and communal, and while determining the responsible organizations and institutions, the model of infrastructure development with emphasis on two concepts (Renovation and Modernity) are suggested.