فصلنامه جغرافیا (برنامه ریزی منطقه ای)
سال دوازدهم شماره 4 (پیاپی 49، زمستان 1401)

In this article, while reviewing the latest concepts and findings in the field of marketing strategy, a model for developing a marketing strategy is introduced. Most views on marketing are short-sighted and reduce it to a tactical tool, while marketing goes far beyond tactics. In addition to engaging in tactical activities such as sales and promotion, marketing also includes strategic analysis and planning, which provides the infrastructure for the success of tactical elements. The marketing strategy formulation model in this research is based on Alexander Cherno model and has five key aspects which are: identifying and selecting target customers, determining the expected value of target customers, determining the expected value of the company, determining the expected value of the partner, identifying and Determining a sustainable competitive advantage. This research is in the scope of applied research in terms of purpose and library study methods as well as field methods such as questionnaires have been used, and in terms of nature and method, it is a descriptive survey research. Based on this, a case study was conducted to formulate the marketing strategies of Homa Hotels Group in the first half of 1400.

The aim of the current research is to reach the essential items in architectural spatial design, which are for both gender groups of space users designed Such a space is the product of paying attention to the perceptual differences of the two sexes using the space. perception of space It is one of the most important and complex aspects of knowing and measuring space. One of the important dimensions of individual human differences is gender and it seems that gender has a relationship with people's attitudes and their perception of phenomena. As a result of such Differences, different people may have different perceptions of each other when facing the space. Such a subject It has been less investigated independently and the results of such tests can have a significant effect on improving the quality of human environments have The main goal is to investigate the role of gender in the architectural design process of commercial complexes in Chabahar and based on the pragmatism approach. Mixed methods have been used to collect data. The statistical population is all the visitors from 5 commercial complexes in Chabahar, and the theoretical saturation method was used to obtain the sample size, and finally it reached a sample size of 50 people, and approximately 10 people were measured from each complex. The data obtained from the analysis of the interview questions have been presented by Smart PLS software, and finally it was found that men identified their path through the recognition of roads and paths

The purpose of this study is to explore internal and external factors of urban stracture in planning urban non-operative defence in ajab shir . the type of this study in terms of purpose is an applied research and in terms of execution fells under conceptual – empirical recerch. The population of the current research consists of professional experts and graduetes in urban management city constrauction geographic and urban planing as well as the managers of city institution execution –military centers organization involved in managing non-operative defence in planning. in order to define the factors different variables and angels non-operative defence management and planning from models related to structural equation(the analytical element discovery) are put into account. While determining the factors out of document and librery review and also using experts professionals and urban managers comments and the subject matter urban security and non-operative defence structural aquations and the (general factors)are based on the oritical and conceptual compatibility. Researchs finding shows the internal and external factors found and in the research has the ability to set the non-operative defence ground in ajab shir the element trees can be used for planning and development for the non-operative defence mechanism in this city.

It is desirable economical on the territory of the country and prevention of inconsistency and negative and negative reflections in the land area. The purpose of this research is to investigate the effect of investment factors on the sustainable development of Markazi province. The type of descriptive-analytic research is based on collecting required data by observing and completing the questionnaire. Regarding the fact that the number of tourists referring to tourism samples in the central province was not ascertained by using the second-order Cochran formula, 220 items were selected and the questionnaire was distributed randomly among the sample areas of tourism. The validity of the questionnaire was evaluated by a number of confirmed researchers and its reliability was calculated using Cronbach's alpha test of 0.82%. To analyze the data, tests such as t-test, Pearson correlation coefficient, linear multiple regression and path analysis have been used, and its meaningful difference is also significant for all indicators. Also, th

Over time, the concept of urban development has had many changes. This subject firstly helps and enables future studies around urban development, so that while studying previous studies, they would be able to find the equivalent and the corresponding concepts used in those studies, for the intended time; Secondly, it creates and explains a compiled framework to correctly evaluate urban development. So, the goal of this study is to explain the concept of urban development and its emphatics through time, as well as to identify the dimensions and the components upon which urban development stands today. This study is done based on constructivism and exploratory paradigms and has a qualitative approach to identify the concepts, dimensions, and components of urban development through time, using documentary studies and content analysis through MAXQDA software; also to confirm the counted dimensions and components, and to identify other components that could be effective in urban development through the use of the expert questionnaire. The results indicate that urban development was first proposed in the sense of economic growth, then factors such as attention to basic needs, market reform, attention to welfare, etc. caused its evolution. Finally, from the synergy of prominent theorists and local experts, urban development became a multi-dimensional flow, including 6 dimensions and 60 components, which by changing the existing structures, increases the living standards of the people and can provide favorable conditions for the growth of their self-esteem.

The purpose of this research is to present the model of excellence of the structural equations of the dimensions and components of the organizational architecture of the country's tax affairs. In terms of the purpose of the present research, and in terms of the data collection method, descriptive-correlation, and in terms of the nature of the data, a quantitative method has been used to conduct the research. A person was selected as a sample. The indicators and factors identified by the excellence model approach were distributed and collected among the samples through the questionnaire, the validity of the questionnaire was confirmed through content validity (CVR, CVI) and reliability through Cronbach's alpha. The results of data analysis showed The causal factors of the organizational architecture with its intervening and contextual factors lead to the strategies that are used in tax affairs, which lead to the results of excellence in the country's tax affairs, which differentiates it from other government organizations and can provide the highest level of quality management to its beneficiaries. In order to create and enjoy a favorable tax organization, operational processes should be implemented with the organizational puzzle excellence model in achieving the vision of tax authorities as an intelligent, law-abiding, authoritative organization trusted by the stakeholders.

In line with the increasing developments in the field of media and especially with the dominance of social networks, attitudes and social life have also changed. The collection of these developments has challenged traditional tools and media and highlighted the need to adopt transformational approaches and approaches appropriate to the current social situation. For example, the pulpit, as a traditional media network that has social, cultural and especially political functions, faces challenges with the epidemic of virtual networks and structural and behavioral changes in Iranian society. Is. Considering the institutional and functional importance of the pulpit in the political and social field of Iran today, the present study has explained and approached the pulpit media approach in contemporary times. For this purpose, using the research process method, to analyze the discourses produced by two contemporary pulpits, including Mohsen Gharaati and Naser Rafiei, and to examine the approach of persuasion applications, methods of generating motivation and their audience has done. The results showed that political discourses, social ethics as well as narrative applications are the most important persuasive and motivational applications and the youth spectrum considered as the most prominent examples of rhetoric. From an epistemological point of view, given the generational changes in the youth spectrum and the dominance of social networks, it seems that the persuasive and motivational uses of the pulpits need serious consideration.

The purpose of this research is to design a service innovation model and investigate the factors affecting service innovation in Mellat Bank of East Azerbaijan province. The current research is developmental-applicative in terms of its purpose and descriptive-analytical in terms of the research method. The statistical population of this research is 14 experts (university professors) who are familiar with the subject in order to formulate the service innovation model. A questionnaire was used to collect data. Content validity was used to determine the validity of the questionnaire, and Cronbach's alpha coefficient and composite reliability were used to determine reliability. In order to analyze the data, the fuzzy Dimetal method was used. The research findings show that in order to design the service innovation model, seven main components of idea generation, organization and management, organizational structure, new service development process, resources, market synergy and strategy can be used. The findings of Dimtel's method show that the organization and management component is the only influential component among service innovation components and other components are considered as influential components

Sustainability Ecotourism requires comprehensive participation of the host community in ecotourism projects. Community-based ecotourism is an approach in which the local community acts as the founder and promoter of ecotourism and comprehensively participates in its development. The purpose of this research is to identify community-based ecotourism development strategies in Qeshm Island from the perspective of ecotourism activists. This study used a descriptive-survey and applied research method using library studies and field studies (questionnaire and interview). It also used SWOT analysis to identify strengths, weaknesses, opportunities and threats as well as the SOAR strategic model to develop a strategy for the development and description of strengths, opportunities, aspirations and results. The most important strategy resulting from SWOT analysis is a (conservative) review strategy that makes use of the advantages that lie in opportunities in order to compensate for the weaknesses. Among the SOAR model strategies, the first priority was organizing annual or seasonal meetings to measure tourism and providing new strategies and making accurate planning to identify the various capabilities of Qeshm Island in tourism with appropriate advertising. Therefore, based on both models, the development of community-based ecotourism in Qeshm Island requires an efficient management system.

Allocation of space to service utilities is one of the most important tasks of urban planners. hospital centers in cities is important services applications. Therefore, its placement in optimal locations with proper access can play an important role in public health and public health. On the other hand, Disproportionate distribution of these centers in time-cost and cost-effective situations, in addition to increasing urban transportation problems, sometimes threatens the security of citizens.The main objective of this research is to evaluate the distribution of health centers and to identify deprived areas of these services in the studied area. This research is descriptive-analytical in terms of the nature of the research and in terms of the purpose of developmental applied. In line with the goal, six related variables were identified that included: the proximity of firefighting centers, access to communications networks, degrees, distance from the hospital Inserts available, proximity to regional parks, slope and distance from its faults.Indicators was valued using the hierarchical analysis model.By overlapping the layers, the location for hospital establishment in the city was determined. Based on the results of the research in , 6 sites for the construction of hospital centers were identified in order of priority.It should be noted that according to population of the city and its Hinterland at least three Hospitals are needed.Considering the total number of effective measures in the location of hospital centers place number 5 and also 2 places from 1 to 1 3 It is proposed to build these centers in Marand.

urban regeneration has tried to adapt itself to development planning . Accordingly, it has always been affected by policies of urban planning. Consequently, the efficacy of emerging programs along with the knowledge advancement on urban regeneration, smartization and innovative are indicator of changes in its primary concepts. Therefore, innovative urban regeneration is an argument for interacting processes of decision-making, management, innovation policies and smart urban development in line with global developments. Since urban regeneration focuses more on organizing worn-out and abandoned urban tissue, thereby such a policy cannot meeting the needs of society in accordance with innovative standards and smart development. In this regard, this study, by virtue of urban regeneration policies and by concentrating on the components and indicators affecting the concepts relations, has elicited an integrated framework for innovative regeneration according to interaction with the smart city. Therefore, 181 scientific sources were studied through systematic review method, in which 35 of them were analyzed by using meta-synthesis method. Findings of the study demonstrated that innovative urban regeneration is elicited by contribution of 4 componentsconceptualizes an integrated framework and indicates that a superior strategy derived from the previous knowledge related to the urban planning and policy-making that implemented through the priorities of reaching the goals connected to this strategy, and by using the executive power focused on political and managerial decisions that is based on the concepts of innovation,compilation of smart plans can be realized in line with developing the innovative community, and opportunities of creative planning

The purpose of this study is to validate the effective model of organizational accountability model in the banking industry with a quantitative approach. The statistical population of this study includes managers and experts of the branches of Bank Sanat and Mining in Tehran and 140 people participated in this study using Cohen's power analysis method. Cluster sampling method and available individuals were used for sampling. Semi-structured interview and Likert scale questionnaire were used to collect data. Structural equation modeling and SMART-PLS software were used to validate and present the final model. Findings showed that the banking resilience strategy and the structure and policy of the banking system have high influence and the underlying variables are the model. The variables of financial resilience, and the resilience capacity and resilience of human resources are also highly dependent but have little influence, so they are considered dependent variables. The variables of information and communication system, supply chain management and monitoring and evaluation of penetration power and degree of dependence have the same, so they are related variables. Based on the achievements of this study, it was found that the managers of the Bank of Industry and Mines to increase the resilience and resilience of human resources to increase the resilience of human resources by achieving the goals of stability and success in the banking industry.

One of the most important issues raised in the field of architecture is phenomenology. Considering that the materials used in the construction of a building have a significant effect on the mood and performance of its inhabitants, in the current research, relying on the effective role of vision in sensory perceptions through the "phenomenological approach", the materials are examined as a "phenomenon". and the impact of this phenomenon on the "identity of the architectural body" has been investigated. In this regard, with the questionnaire distribution method, the statistical population consisting of 150 architects who were questioned about the sensory and phenomenal perceptions of the materials and also through the researcher's analogical-inferential reasoning, various examples of architecture were evaluated. Due to the corona virus epidemic at the time of data collection and the ease of response of the statistical population, the questionnaire was prepared through Pursline online software. The research results show that people communicate with the environment through all their senses. Therefore, it is important to observe points such as paying attention to the characteristics of materials that are suitable for performance and stimulating senses for the audience. Therefore, the selection of the desired materials in the first preliminary ideas and paying attention to their phenomenal role in inducing the intended function and sense of space to the audience plays an important role.

Today, free zones are one of the tools of governments to realize the extroverted strategy in the paradigm of globalization, based on the political economy of space and one of the main focal points of the presence of investors. Since the formation of free zones and in this in Aras Free Zone, land is the most important factor among other factors of production and trade. And what is needed after several decades of the formation of free zones is to change the approach to planning in these areas will eventually lead to healing the problems of these areas.Meanwhile, in the present study, with a futuristic approach to identify the most important factors and examine the extent and how these factors affect each other and the future status of spatial development of the approved area of Aras Free Zone, including Julfa city and approved areas subject to legal materials. Free, pays.In fact, it provides the basis for developing scenarios in the next stages, as well as formulating strategies, planning and policy-making to achieve the desired scenarios. This article explores and recognizes these propellants using Delphi methods and cross-section analysis and Mick Mac software.This research is descriptiveexplanatory in terms of method and applied in terms of application of results .Finally, after examining the extent and how these factors affect each other and the future situation of this free zone, it was determined by direct and indir.Eleven key factors in this study :International sanctions, development of agricultural and greenhouse plains, development of industry, exports, land prices, urban and rural development, diplomatic relations with Caucasus countries, regional competition with other free zones, tourism infrastructure, trade boom, facilitation Imports were selected. These factors that play the most role in the future spatial development of the Aras Free Zone.

One of the effects of modernization is the transformation in the production and reproduction of lifestyle. Young people in any society are pioneers in welcoming cultural changes and are a part of the society that show the talent of cultural break and non-recreation of traditional ways of life. The lifestyle of parents and children in Kurdistan province has been fulfilled. The theories of Lerner, McClelland, Smith and Inkels, Sharma and Turner have been used in this research. The research method is causal-comparative. The statistical population includes unemployed parents and children, (children who live with their parents), of course, parents in the age range of 40 to 60 years and children in the age range of 15 to 30 years have been studied. A multi-stage cluster random sampling method was used to select the studied samples. The number of samples was estimated to be equal to 768 people. The data was collected from the questionnaire made by the researcher. Validity and reliability of the measurement tool were confirmed. The data was tested using spss software and two-way analysis of variance. The results showed that the dimensions of empathy, desire and need for progress, mass media, egalitarian, independence-seeking, and scientific orientation have had an impact on the lifestyle management of parents and children in Kurdistan province.

One of the most important pillars that plays an important role in development is education. Education makes people acquire the necessary skills and abilities in what is expected of them. For this purpose, education in some countries has found a more special position and along with their formal education, they have devised informal education with the interpretation of shadow education. In this study, these educational indicators have been tried to be investigated and adapted in the two countries of Iran and Singapore. The research method is qualitative research. The findings of the research show that despite the similar goals, different policies and strategies prevail in them. However, these governments have a special view on education. However, its achievements in Singapore have been more and better than in Iran. Based on the research results of this survey, Iran's education system should focus on the development of skills and the ability to apply knowledge, and not approve the laws in the society without ensuring the scientific support. Also, considering that education is completely dependent on the government economically; Therefore, more budget should be allocated to it; Because investing in education provides credibility and confidence for the education of the next generation.

Urban waste is one of the most important issues in the field of urban issues today, and planning in this field requires culture-building at the community level and the use of new methods to reduce the destructive effects of the environment. Due to the expansion of human activities and the production of various types of waste, the scope of urban waste planning is very wide and variable, and success in this area requires scientific research. Urban waste planning requires the cooperation and participation of citizens and relevant authorities, and irresponsibility leads to one of these two irreparable environmental damage and poses serious challenges to urban sustainability. The purpose of urban waste planning principles is to ensure the health and safety of the community as well as to preserve the urban environment. In this research, using descriptive-analytical method, while analyzing the current situation of waste planning in Astara city, using SWOT analytical model, the strengths and weaknesses, opportunities and threats of waste planning in the city have been investigated using the field method; In this way, observation tools, questionnaires and interviews with experts have been used. The results of the research show that waste planning in the city of Astara does not have scientific principles and there are fundamental weaknesses in different parts of its five stages. Therefore, in this study, while identifying the weaknesses, strengths, opportunities and threats of waste planning in the city of Astara, suggestions have been made to improve the situation.

The expansion of urbanization and the concentration of facilities in metropolitan areas have forced people to live in these cities,. New cities have been established to solve these problems and to organize the overflow of the population. Examining the urban infrastructure of new cities leads to extracting their strengths and weaknesses. More accurate planning should be formed to attract the population and the coefficient survival in these cities should be higher. Accordingly, in this study, two new cities, Pardis and Hashtgerd, have been studied to measure the level of citizens' satisfaction with urban infrastructure. Criteria and indicators have been explained through a review of valid international texts and the level of satisfaction has been collected through a questionnaire (381 items) in each city. The research method is descriptive-analytical and to examine the indicators, one-sample t-test, factor analysis model, and linear regression in Amos software environment have been statistically analyzed. For this purpose, first, the significance and appropriateness of the indicators have been studied and then factor analysis has been performed, and each factor's load has been extracted. Using the linear regression method, the indicators were prioritized in the studied areas. The results show that the level of citizens' satisfaction with the criteria of governance (justice and equality) and performance in the new campus city and the economic and urban landscape in the new city of Hashtgerd was higher. economic criteria in the new campus city and socio-cultural in the new city of Hashtgerd have the lowest level of satisfaction

The spatial continuity and the connecting link between closed and open space, in the epistemological dimension, is like the journey of the soul between the posterior and the first world. After separation from the body, the soul continues to live in another world called "purgatory" or the world of "example" and "imagination" by belonging to the "ideal form". The purpose of this study is to express the semantic and cosmic relationship between open and closed architecture of architecture with the purgatory world as a level of existence, between the material world and the abstract. The research method used in this research is from library sources and from the descriptive-analytical method and studies of religious cosmology in expressing the content, with the aim of promoting the concept of thinking and imagination in the coexistence of architectural design. According to the findings of this study, the common denominator of the purgatory world and the semi-open space of architecture, from the perspective of knowledge and semantics, is the pillar of the path and the relationship between the temporal and terrestrial worlds. The semi-open space is in the position of the soul, which walks between the open space as the soul, and the closed space as the body. This is the way to reach perfection, where man becomes one with the great soul, and through it he returns and reaches his end.

Gorgan city with a very rich history and several thousand years of self-inherited Qajar architecture is one of the cities that is valuable in terms of morphological characteristics of IranianIslamic urban planning and should be considered by designers and urban planners. It seems that despite the rich and valuable historical culture and principles in the field of architecture and urban planning in this city, today's conditions indicate weakness, inefficiency and lack of identity. Lack of a suitable model in accordance with Iranian-Islamic urban planning approaches is one of the most important issues in Gorgan today. This issue finds a special manifestation in the destruction of historical and urban contexts,so that the architecture and urban planning of the past is forgotten and its identity is destroyed in the hands of modern architecture.The purpose of this study is to extract the morphological components of Iranian-Islamic citiesfrom the point of view of experts and to compare the old and new contexts in Gorgan from thisperspective.The purpose of this research is applied, which is a descriptive-analytical research problem. First,theoretical data on morphological components, quality of urban spaces, Iranian urban components andtheoretical issues are collected from the views of thinkers and theorists in order to extract selected criteriathrough documentary and library studies. To be.The research findings indicate that four main components and eight sub-components can bedetermined for the native architecture and urban planning of Gorgan.In terms of morphology, the ancient neighborhoods of Gorgan have not undergone extensivechanges in the structure of the Iranian-Islamic city of Gorgan, and valuable components of IranianIslamic urbanism are fully evident in them, but new constructions in ancient neighborhoods are far fromIranian-Islamic It has become urban.

In urban planning based on knowledge management, disciplinary knowledge is considered to be key components in the establishment of sustainable security. On the other hand, knowledge-based urbanization has recently attracted the attention of urban experts, because of that, there are common interests that exist between urban management structures and developmental policies. Therefore, considering the relationship between the concept of technology development and technological advancement in socio-economic with security, the purpose of this paper is to examine the strategy and impact of knowledge management, technology and innovation in accordance with urban conditions and potentials in enhancing security of law enforcement. This paper is written, by reviewing and integrating two trends from the field of management studies with library and documentary methods and utilizing upstream documents, experts' opinions, authoritative scientific and empirical sources, that is done by confirming the factor analysis method and through the SmartPLS software. The population and the statistical sample were selected from 2 groups; first elite groups (14 people) at the level of high-level urban and disciplinary executives for depth interviewing to explore the components and indicators of the model and the second group (sample of 93 people) at the level of law enforcement and urban experts to evaluate the model and complete the questionnaires. In conclusion, the researchers explained the role of five essential components of KM in urban Disciplinary Planning include of “human resources”, “information technology”, “culture”, “leadership” and “structure”, that Compared to the outputs of the model, 85 percent of urban Disciplinary Planning changes are explained by these five variables. Therefore, knowledge management and timely-reliable access to events of the country with the support of modern technologies have been the requirements of law security in urban planning, and by creating knowledge mastery that are the origin of knowledge management, it Can make effective decision-making for planners and law enforcement decision makers, also has a significant role in the quality of urban management.

Urban valleys exposed to solar radiation are effective in intensifying microclimates. The thermal mass of the facade materials and the thermal properties of the surfaces have an effect on intensifying the urban heat island (UHI). An increase in temperature leads to a departure from environmental comfort conditions and an increase in energy consumption in cities. By examining the thermal behavior of facade materials and their thermal properties, it is possible to determine the extent of their influence on temperature rise. In order to achieve this, using SPA2 genetic algorithm, the effect of materials on temperature increase has been investigated. For this purpose, first, a street model with the climatic conditions of Tehran city is considered, and by using Grasshopper and Ladybug software, the thermal behavior of facade materials, window-to-wall ratio (WWR) and the height of the facade to the width of the street are changed. The temperature of the thermal valley has been checked. The results of the research showed that the radiant temperature of the environment increased more in materials with glass facades and reflective surfaces.

Urmia Lake is the most extensive Iran, whose water level has decreased significantly in recent years. This study aims to analyze changes in land use in the past and predict its changes in the future using land change modelling (LCM). In this study, Landsat images of TM and ETM sensors (in 2000, 2010 and 2020) related to May and June were analyzed with the shortest time interval. Images of all three time periods were classified into six categories: agriculture, forest, rangeland, waterbody, human-made areas, and low-lying cover, including soil and rock. The development trend of the next 20 years will be seen in medium-sized cities such as Saqqez.Regarding the use of oak forests, there is almost stability that the area of these forests increases from 532 thousand hectares to 510 thousand hectares, the rate of change of which is less than 2%, and this trend will decrease compared to previous periods in this area. In total, we expect 50% of the area to be destroyed in this area. Rangelands have increased from 52% of their area to 26% of their area and a large area of the area can be seen quickly and with low coverage. Therefore, low power cover or soil from 10% of the total area of the basin to 37% and most of the Urmia basin becomes desert or uncovered. Agriculture continues in its early 2000s with only 2% as these are the only areas that support this use with ecological potential.

Technology includes the construction process, thinking about how to build and materials, techniques and building systems, and culture is the non-physical context of the concepts and meanings presented in the execution and the whole work, which originates from culture, history, society and architect beliefs.One of the main building blocks of an architectural work is technology.Technology is designed and conceived in a way based on the good growth of indigenous culture.From the beginning of the decision to build to the choice of construction system and materials, the architect's attitude to the need and technology has always been comprehensive and all were in order to create an atmosphere appropriate to the material and spiritual needs. Therefore, the use of attitude and technology has been a conscious or unconscious attitude according to its effects on humans and the environment, which has paved the way for proper interaction between humans and the environment.Its needs can include the structure of the structure, the building, the arches, the arches, the dome and the materials of a building.Technology in contemporary Iranian architecture has changed due to population growth and changing public and private needs, and traditional construction technology is no longer responsive and the need to change the materials of structures, structures and execution methods is evident.On the other hand, the materials and techniques used in contemporary Iranian architecture have been severely deficient for several reasons, including the lack of scientific and applied development of fields and occupations used in the construction of buildings and the lack

Today, the digital transformation of industries, which is also known as the fourth industry, has become one of the most important titles in the history of organizational change and transformation, the realization of which in organizations leads to technological and strategic superiority of the organization. Different theories and approaches to study organizational change during the digital transformation in the literature in this field in different fields such as environmental sciences, economics, social sciences and industry have been presented that it is observed that in each field a different approach to Identification as well as its realization is considered. Therefore, the present study tries to take a step towards clarifying the dimensions of this concept in the manufacturing industry with a review approach and to conceptualize its dimensions by examining its evolution. The results of this study show that the digitalization of the manufacturing industry has created a potential for the transformation of the traditional manufacturing process and the relationships between the construction industry stakeholders. The digital transformation of the manufacturing industry emphasizes two main aspects: digital tools, which are the construction of new tools, and digitalization, which, in addition to tools, also focuses on time, place, and people. Digitalization has already had a significant impact on trends and organizations; As a result, the main challenge of the manufacturing industry is related to the organizational changes of digital transformation.

Cities have always been the place to invoke innovation and creativity. Having a creative city is the ultimate wish of every modern society and that is why cities compete to achieve this goal. The purpose of this research is the accommodation comparison of cities of Falavarjan province (including 8 cities of Falavarjan, Kelishad-Souderjan, Ghahderijan, Iman Shahr, Abrisham, Baharan, Zazeran and Pir Bakran) based on the creative city approach in order to attract tourists. To this end, the descriptive-analytic research method was used and the required data were gathered in documents (referring to state statistics and documents) and field (via observation, questionnaires and interviews). So, according to the Cochran formula, 383 citizens of Falavarjan towns were sampled and in order to complete the documentary studies, field observations and interviews with some members of the city council, municipal, county and governorate employees of Falavarjan city were used. In order to analyze the data and prioritize the cities in terms of tourist attraction, Goller matrix method and ArcGIS, SPSS softwares were utilized. The results of this research indicate that Kelishad-Souderjan, Abrisham and Pir Bakran have the first to third rankings regarding creativity for tourism purposes and have the most capacity for developing the creative city in order to attract tourists. Baharan and Falavarjan, Iman Shahr, Ghahderijan and Zazeran are ranked respectively in the next order.

Urban regeneration is a process that leads to the creation of a new urban space with the preservation of the main spatial (physical and activity) characteristics. In this action, a new urban space occurs that, along with the basic similarities with the old urban space, displays significant and meaningful differences with the old space. The central old texture of the city of Tabriz, which is located almost in the eight district of the city, differs significantly from other parts of the city, which is due to its historical identity. This texture is the primary nucleus of the city of Tabriz, and in addition to the burnout of texture it is also a historical city, which proves the need to re-create and restore this texture more than ever. This research is a type of applied-development research, and is a descriptive-analytical research methodology. The main method used in this research is a variety of common approaches to futures studies, including Delphi technique and structural analysis method, and the use of MICMAC software. The results of the research showed that among the 27 effective indicators in the recreation of the eight metropolitan areas of Tabriz, 9 indicators and index were selected. Among the indicators extracted, urban tourism development is the most critical condition for the future development of the recreation area of the Eighth District of Tabriz city. And upgrading the Tabriz market has the best conditions for possible situations.

In Iran, the construction sector accounts for about 40% of total energy consumption and is one of the most consumed sectors of energy demand in the residential sector. So that more than a third of energy consumption in the country is the energy demand of the residential sector. Therefore, in this study, the optimal architectural patterns of residential buildings from the point of view of energy are studied scientifically by comparing the amount of energy consumption in the study area and by examining the design examples of common buildings in District 1 of Tehran and modeling. They calculated the amount of energy required for heating and cooling the building and the effect of various factors on the energy consumption of the building with the help of "Design Builder" software. Synthesis of studies indicates that simple methods of designing the interior and exterior architecture of residential buildings can reduce energy consumption in the study areas by about 40% and also by developing architectural criteria for different areas of Tehran and using In designing these criteria, a significant reduction in the energy consumption of buildings and energy efficiency can be achieved. Reducing the energy consumption of buildings with architectural design causes that this method of energy efficiency in buildings is highly commensurate with the economic, cultural and social conditions of the residents of these areas and is highly successful in implementation.

Traditional marketing is very expensive, but new methods are always defined in the world of business and trade that solve the defects of the traditional method or can be defined in an environment that is more productive. . This factor caused the emergence of guerilla marketing. The purpose of this research is to design and present a conceptual model of guerrilla marketing. The current research is exploratory in terms of purpose and practical in terms of results. This research, using the structural-interpretive modeling method and after reviewing about 250 researches related to metasynthesis method, includes 7 main categories which have been approved by the experts and using the quantitative approach (interpretive structural modeling) conceptual model Guerrilla marketing factors have been extracted and placed in four levels. This method is in the group of system analysis methods that examines interactions between system elements. By defining each of the factors and also considering the final accessibility matrix, the final interpretive structural model was drawn. Since this method is based on the opinions of experts, the opinions of 15 experts and university professors were used, as well as in the matrix of power (influence), dependence of categories, technology tools, advertising weapons, facilitation of attracting customers (tourists), Economic interests are placed in the linked area. This means that any change on these variables can cause other variables to change. Also, the categories of human tools, cultural tools, and relational tools are placed in the (independent) area of influence, which needs more attention.

In the scope of international relations, cultural diplomacy has found a special place in the direction of developing relations and communications between countries and has caused alignment between governments and nations. In this regard, the most important bases of joint cooperation between the Islamic Republic of Iran and Germany, which has led to the expansion of relations between the two countries, is that both countries have placed cultural diplomacy at the top of their relations in the field of foreign policy. In fact, cultural diplomacy as one of the tools for the use of soft power in supporting the foreign policy of the countries, which is responsible for the art of strengthening and obtaining the national interests of the countries, in providing platforms for joint cooperation, understanding and introducing cultures and exchanges. Cultural values and establishing good relations between governments have a significant impact; With this approach, the geocultural position of countries is determined through cultural influence in global geography. With these interpretations, this research seeks to find out what effect cultural diplomacy has had on Iran's relations with Germany in the geocultural structure of the Islamic Republic of Iran. The findings of the research, by collecting information through library and documentary methods and analyzing information and explanatory methods, show that cultural diplomacy increases the level of cooperation between the two countries in various fields and increases the influence of Iran's geoculture in the Federal Republic of Germany.

The Persian Gulf and the Sea of Makran are two bodies of water with great strategic, economic, and logistic importance. Despite the undeniable privileges of these areas, northern shores and hinterlands of them are suffering from underdevelopment. These bodies of water have always been among the prosperous areas in the distant past, especially in ancient Iran and post-Islamic Iran, considering the major role of Iranians in maritime trade. The main objective of this study was to identify the obstacles to the development of these areas over the past two centuries. Identification of these obstacles can provide a basis for current and future policymaking. There are two main reasons for the underdevelopment of these areas. The first reason is the low volume of investment, which is influenced by various political, historical, economic, cultural, and environmental factors. The second reason is the intervention of foreign states in these areas. An example of such interventions is the capture of important Iranian ports, destruction of the Iranian navy, and the imposition of deliberate economic pressure over the last two centuries, especially by the British government. These interventions have led to the depopulation of the southern coasts of Iran and, as a result, underdevelopment of the surrounding areas. The above-mentioned items continue to act as obstacles to the development of these areas. For instance, the presence of trans-regional forces has prevented the cooperation and integration of the Countries bordering the Persian Gulf and the Sea of Makran.

The tourism industry has a significant role in the economic development of different regions and can bring about important cultural and social changes in the destination and through social distribution of income, job creation and poverty reduction, cause social development and prosperity and create public welfare and health. Slowly This industry has significant effects on the economy and economic issues of cities, regions and countries such as: employment, human resources, per capita income, international trade, balance of payments, etc. Geotourism (tourism land) as a subset of the tourism industry, in recent years, has been an important part of tourism activities in the world. Geotourism is a new branch of responsible tourism that emphasizes the use of geological and geomorphological attractions with the aim of preserving the land heritage as well as improving the living standards of host and indigenous communities, preserving cultural values and economic development. In this research, which is based on library and analytical studies, we tried to analyze the role of geotourism in the economic development of indigenous communities. And this research seeks to answer the question of what role does geotourism play in the economic development of the indigenous host community.

Since the formation of Islam and its spread over a wide geographical area over time, the most important building or monument in any Islamic city was the mosque, it was a symbol of the unity of the Muslim nations. Architects have worked in every Islamic land, implement their most prominent art in Islamic architecture in mosque buildings. The importance of the mosques made it possible for each historical period to have its own style of construction. In modern times, with the emergence of modern and modern styles in the design of buildings has led, despite the mosque's architectural experience in Islam and Iran, there is a significant gap between the ideal mosque - the mosque that desires the end of Islam - and the ideological types and patterns of the mosque have greatly expanded, and from the particular traditions that dominated the construction of mosques, mosques cannot be characterized as having any particular form. This article seeks to explore the historical mosques of Shooshtar in order to recognize the design of the mosque based on traditional and historical patterns in the design of contemporary mosques. Research questions are: How are traditional and historical patterns in mosques in Shushtar city? What is the shape and structure of the mosques in Shushtar during different periods? How can we suggest a model for contemporary mosques based on the architecture of Shushtar mosques?The inference process consists of three stages: Survey of mosques in Shushtar city and classify and select mosques historically, structurally and formally; the classification of quantitative data and their analysis are conclusions. Based on the basics of the research, the method used for conducting the research is synthetic approaches. The data collection method is a combination of library studies and field visits. In order to reach the research questions using a qualitative and quantitative method, it has been used structurally and formally in comparison with the historical mosques of Shushtar. Then, according to the results, their design pattern is identified and explained. Based on the research on the pattern of contemporary mosques based on the study and recognition of the architecture of historical mosques in Shushtar, mosques can be adapted to Shushtar using traditional architectural patterns. The historical period has its own characteristics. Finally, using the lessons learned from these monuments, a model for mosque design is proposed.

Sistan is a large and extensive land that throughout history in the field of livelihood, economic and agricultural activities such as "Khorasan bread warehouse and breadbasket" has had ups and downs. The economic and agricultural decline of Sistan in the history of post-Islamic Iran will be addressed using library tools and historical-analytical research methods. Considering the issues raised, the main question of the present study is: What are the causes of the stagnation of agricultural production and economic decline in Sistan in different Islamic periods caused by what phenomena and natural disasters? Comparative studies of the research based on local and geographical historical texts such as: "History of Sistan and the revival of the kings and the genealogy of the kings" show natural phenomena such as: severe erosion in Sistan, the presence of branches, the phenomenon of quicksand, 120-day winds in Sistan, successive droughts, famine outbreaks, cholera and plague are caused by human activities, and subsequently the destruction of farms has been directly and indirectly related to the economic and agricultural recession in Sistan. Other factors affecting growth and The spread of natural disasters by the Mongols and Timurids in this region had a significant impact on the decline in production and economic activities, and the adverse consequences of this siege, many dams, damaged water structures and the ground to reduce the loss of economic and agricultural activities.

The performance evaluation of buildings has received significant attention in recent years. Evaluation systems are currently in the design phase, and buildings are designed solely based on a set of physical criteria without considering other residents' needs. Therefore, post-occupancy evaluation is considered an important indicator that assesses the actual performance of a building and examines whether the buildings are designed to meet the residents' needs or not. This aspect is of great importance as it can contribute to residents' satisfaction. In this study, the sample size consisted of 379 individuals selected through cluster random sampling. Statistical methods such as content validity, structural validity (factor analysis), item analysis (item-total correlation and loop method), and reliability assessment (Cronbach's alpha coefficient calculation) were employed. These methods were performed on the questionnaire containing 42 final items.The results of the factor analysis identified four factors: interior environment, aesthetics, functionality, and social factors. After calculating Cronbach's alpha coefficient, the questionnaire's reliability was determined to be 0.933. Based on these findings, it can be concluded that the designed questionnaire has satisfactory validity and reliability, and the extracted factors from the factor analysis can contribute to the post-occupancy evaluation of residential complexes in Shiraz. The most influential factors, in descending order, were social, functionality, aesthetics, and interior environment.

The purpose of this research is to validate the brand image model of historical places in the ancient places of the western region of the country. The current research is descriptive-analytical. The statistical population of this research is the tourists visiting the city of Kermanshah, whose statistical sample is 150 people based on Morgan's table. The data collection tool was a researcher-made questionnaire. For the validity of the questionnaire, content validity was used and it was finalized with the number of 56 questions. Cronbach's alpha test was used to measure the reliability of the questionnaire. The results of Cronbach's alpha test, 971/. It was determined that it shows excellent reliability. The method of distribution of the questionnaire was direct reference to historical places and random distribution among tourists. According to the in-person referral, 147 completed questionnaires were returned. To analyze the results of the questionnaires, the structural equation model was used in Lisrel software. The results show that causal conditions are central to categories and phenomena; Background conditions, intervening conditions along with the central category affect the strategies and finally the strategies affect the results.

Citizen participation is a key element of the transition from relationship marketing to the age of interactive marketing and can be achieved through social trust. This article aims to provide a model of customer participation with a social trust marketing approach.

This study is philosophically based on an interpretive paradigm and has been done with a deductive-inductive approach. From the perspective of purpose, it is an exploratory research, and from the perspective of method and time period of data collection, it is a cross-sectional research. Also, because both quantitative and qualitative methods have been used, a research is mixed. Society and sample: The statistical population includes theoretical experts (marketing professors) and experimental experts (municipal managers). Purposeful and non-probabilistic methods were used for sampling. Sampling continued until theoretical saturation was reached and finally the views of thirteen experts were used. Data analysis

To identify the main and sub-categories involved in customer participation, the theme quality analysis method has been used. Structural-interpretive method has been used to present the model. Data analysis was performed with MaxQDA and MicMac software.

The results showed that managing the relationship with municipal citizens is effective on social responsibility and establishing social security and trust. These two categories improve the quality of municipal services and gain the trust and social satisfaction of municipal citizens. In the shadow of improving the quality and increasing the trust and satisfaction of achieving the marketing goals, social trust is achieved and ultimately

The purpose of the current research is to identify and compile a conceptual model of green supply chain management in the petrochemical industry (petrochemical special economic zone) using the qualitative method of data-based theory processing. The current research method is based on the practical purpose, in terms of data, it is mixed exploratory, and according to the nature and type of study, it is a cross-sectional survey. The statistical population is experts, professors and experts in the research field. The sample size is using the purposeful and snowball technique. The data collection tool is exploratory and semi-structured interview, the interview questions were designed and specified in advance. Interviews were conducted face-to-face with experts. The results of the current research show the extraction of 60 codes or initial concepts from the interviews and 14 central criteria, which in the form of a paradigm model using the Delphi technique include causal conditions (organizational structure, human resources training, management factors, environmental planning(and environmental laws), background conditions (government support), intervening conditions (inadequacies such as sanctions and financial restrictions), central phenomenon (tendency to manage green supply chain performance, improve environmental performance ), strategies (monitoring and evaluation and environmental requirements in the field of management, etc.), consequences (economic, social and environmental consequences). After designing the theory, its dimensions were evaluated and confirmed by combining the foundation data theory approach with the Delphi method.

This paper presents a crowdsourcing model for developing automotive industry strategies using the partial least squares method. The implementation method of this research is descriptive-survey and the correlational research design is of the type of structural equations using the method of partial least squares. The selected options to answer the questions of this research included the employees and experts of automobile industry in Tehran. In addition, stratified random sampling method has also been used in some cases. Based on standard statistical models, the number of statistical samples in this research is considered to include 220 samples according to the "Cochran" formula. The selected statistical samples of the article responded to the research questionnaire. Data analysis was done using structural equation model and using SMARTPLS software. The results of this research show that information intelligence and strategy adoption on value creation, customer acceptance and cost reduction are significant at the 0.01 level. The numbers inside the circle are the explained variance of the research variables. 47% of information intelligence variance, 62% of strategy adoption, 46% of value creation, 38% of customer acceptance and 52% of cost reduction were explained by the research model.

The aim of research was to design a sustainable supply chain model with an artificial intelligence approach in the food industry of East Azarbaijan province in the northwest region. The statistical population included top managers, production, operations and trade of food industry companies of the province and included experts of food industry companies of province. The findings of the research showed that the resulting neural network architecture includes 4 input layers, 1 intermediate layer with 2 units and 1 output layer with two units (0 and 1). 65.8% of data ( 50 data) were used as training samples and 34.2% of data ( 26 data) were used as testing samples. The error value obtained from fitting this model is equal to 25.30 in the training sample and the error value obtained in the testing sample is equal to 7.35. Since the amount of error obtained in the testing sample is less than the traninig sample, therefore, the fit of the model was acceptable. The order of importance of independent variables in neural network structure model was estimated in the order of first to fourth priority, cultural factors, economic factors, environmental factors and social factors. The results of the research showed that the sustainable supply chain in the food industry includes local, regional, national and international arenas and creates a series of shorter and independent transactions between producers, processors, manufacturers and retailers. sustainable supply chain can cause globalization, market structure and power, consumer taste and lifestyle, change and regulation of technology.

In recent years, solar energy technologies have been widely studied and developed, but despite this, the acceptance of the use of solar panels on a large scale has not yet been achieved. In this research, with the help of Energy Plus software, we have been trying to determine the efficiency of solar panels according to the climatic conditions of Iran, especially the climate of Tehran city, by simulating a hypothetical 5-story building model in compliance with all the common construction standards in Let's examine Iran and finally we have done its economic analysis, which is one of the main obstacles to the use of solar panels in Iran and the concern of most employers and clients. The simulation results showed a significant reduction of 40% in energy consumption in the model building. According to the economic analysis, the use of photovoltaic solar power plant is not economically justified for employers, builders and operators, even without considering the costs related to reconstruction. One of the reasons for the uneconomical nature of the photovoltaic solar power plant is the sharp increase in the price of the dollar, which is directly related to its construction, as well as the low electricity tariff and subsidies allocated by the government in Iran.

knowledge management is the promotion of a comprehensive approach to identify, capture, recover, share and evaluate an organization's information capital and affects various aspects of the organization. Organizations have to design corporate knowledge management strategies according to their organization's environment. The aim of the current research is to achieve the pattern of knowledge management strategy establishment in aid organizations in Tehran metropolis. This research is a part of mixed exploratory research (qualitative and quantitative). In the qualitative part, the Delphi technique and 12 experts were used to determine the components and indicators of the research; Then, by using Micmac software and structural-interpretive method (ISM), factor stratification was done. In the quantitative part of cluster random sampling method, 217 employees of aid organizations were selected and analyzed with SmartPLS software. The findings showed that the structural-interpretive technique showed that the factor of exploiting the two-column system of the learner is at the highest level, i.e. the first level, and the continuous performance and discovery of the knowledge base is at the lowest level. The results showed that there is a difference between the components and the establishment pattern. There is a significant relationship between the knowledge management strategy of relief organizations in Tehran metropolis

In the Iranian legal system, according to Article 183 of the Civil Code, which considers cryptocurrency contracts as a kind of agreement between two or more people who accept it together, and from this perspective, cryptocurrency contracts can be subject to Article 183 above. ; It should be noted that cryptocurrency contracts are a kind of contract within the framework of Iranian civil law. - Analytically and using library resources, it answers the question that from the perspective of the Iranian legal system, what is the position of cryptocurrency contracts in the field of joint ventures? The result of the present study is that due to the lack of specification in the civil law on the necessity of traditional contracts, cryptocurrency contracts are also a type of contract. Of course, these contracts are more similar to commercial contracts in the Iranian legal system than they are to civil contracts in the field of joint ventures.

The built environment or the physical environment, including full and empty, open and closed spaces, plays a great role in the behaviour of individuals. since the best time to shape an individual's personality in early childhood and early stages of development and the role of this period in human life is very important, the environment of children also influences the formation and development. the cognitive world of children i can be attributed to their cognitive limitations to adults at a lower age. The present study examines the relationship between the perceived cognitive map and the legibility of the environment. Methodology of this study is applied in terms of practical purpose, nature: descriptive-analytical, strategy: survey, research method qualitative and quantitative as mixed, The methods of reviewing texts and resources in the context of library studies, and in the context of field studies, the acquisition and extraction of children's cognitive maps using "sketch maps" were used. According to research question in this research, to analyze space syntax, Depth map software, were used. The statistical population of the study is the second grade students of Rasht primary schools that four schools were selected as samples. Based on the research findings, general studies show that legibility features are related to the structure of architectuere plan, small number of spaces, form of yards, and symmetry of general structure of the plan. legibility is an important factor for better communication of students with space and will have a significant impact on space attractiveness and security.

The purpose of this research is to design the social marketing model of the insurance industry by using the fuzzy Delphi and Dimtel approach. This study was carried out in two qualitative and quantitative parts by fuzzy Delphi and DIMTEL methods. In the qualitative part, the primary components were identified by studying the research literature and conducting interviews with 13 experts. Then, by the fuzzy Delphi method, finally 113 sub-components in the form of 8 main components were selected as social marketing components in the insurance industry. In the quantitative section, a pairwise comparison questionnaire was designed based on the identified components and was provided to the statistical sample who are experts in the qualitative section. Based on the findings of the qualitative section, the main components are: 1) creating value and new ideas 2) expanding insurance knowledge and insight 3) resourcefulness in life and changing attitudes regarding insurance services 4) creating a sense of need for Insurance in people 5) society culture 6) customer orientation 7) attention to the society 8) foresight. According to the results of the quantitative section, insurance culture, customer orientation and attention to the society are the most influential components in social marketing in the insurance industry.

This research was carried out in two stages with the aim of examining the model of advertising message effectiveness with an emphasis on Iran's national culture in the home appliances market, in the first part, the questionnaire of this research was examined using the Delphi method in three stages by experts related to the subject of the research. And the consensus was reached. Then, in the second or quantitative part, the research hypotheses were examined using the descriptive-survey method and using the questionnaire tool. The statistical population of the research consists of two groups: the first group includes academic experts and professors and the second group includes potential customers of household appliances in Tehran. In order to access the statistical sample, the potential customers present at the 19th International Exhibition of Household Appliances in Tehran were considered during four days, and for this purpose, 384 questionnaires were distributed based on the sample size obtained from Cochran's formula. SPSS and PLS software were used to analyze the data, and the findings of the research show that "national culture affects the mental image, media factors, emotions, values and norms, the reputation of the endorsers, the attractiveness of the occasions, the content of the advertising message and the validity of the message. advertising as well as the mental image, feelings, attractiveness of the occasions, the content of the advertising message on the attitude towards the advertising message, and on the other hand, the positive feelings and the validity of the advertising message on

The purpose of this paper is explaining the Role of Customer Engagement in Creating Value for the Hotel Tourism Industry Based on Perceived Value and Value Provided to the Customer. For this purpose, Hotel customers in Tabriz, Iran, were selected as the sample population, and 752 customers participated in the research by completing the questionnaire. A convenience sampling method was used to select statistical sample. The research hypotheses were tested using structural equation modeling technique and AMOS software. The results of the research showed that the utilitarian value and hedonistic value have a positive effect on customer perceived value. Also, the research findings showed that the customer perceived value has a positive effect on all three dimensions of customer engagement value (Customer Lifetime, Customer Influence Value, and Customer Knowledge Value).

The present study seeks to investigate and determine the relationships between the effective components in the sustainability of public culture and social sustainability of residential complexes in Zanjan as a field of study, to explore the relationship between the sustainability of public culture and social sustainability in complexes Achieve the social sustainability of residential complexes in Zanjan by relying on public culture. This research is applied in terms of purpose and qualitative. The statistical population of this research is 11 experts in architecture and sociology who were selected using the snowball sampling method. The data collection tool is a semi-structured interview based on theoretical foundations. Through adaptation of the data obtained from the analysis of interviews and observations, environmental variables and characteristics related to social and cultural sustainability in residential complexes were extracted and categorized. In the end, it is mentioned that solutions to create suitable spaces for children, creating welfare facilities for residents, giving importance and meeting the demands of residents, providing sufficient financial resources for cultural projects, teaching security to children, creating welfare access for the elderly, Creating justice in the distribution of resources, preventing class divisions, correct pricing of units, appropriate physical-social size of space, improving bio-comfort and visual diversity, play an important role in ensuring social and cultural sustainability and promoting the sustainability of residential complexes.

The purpose of this research is to investigate and present the best scenarios of intermediate development in the old and historical contexts of Qazvin city. In the analysis of the data, first descriptively and then inferentially, Scenario Wizard and Mic Mac software were used. The statistical sample in this study is a group of experts who were helped in formulating the initial scenarios in the first stage in the form of interviews, and in the second part, in order to score these scenarios in the matrix table of Mic Mac software, they helped in the form of questioning. The results showed that the desired fabric in Qazvin city is in a relative condition in terms of citizens' access to urban uses. Based on the results, private sector investment, people's participation, integration of organizations and their coordination, and the creation of traditional mechanisms have a great effect on the protection of the tissue, and their protection should be taken into account. There are some infrastructural, service and management problems at the neighborhood level. which can increase the level of satisfaction by solving the problems and organizing the texture. Based on the results of cross-effects scenario in Mik-Mak software, among the 25 identified key scenarios, 9 scenarios are directly and indirectly more effective in relation to the development of intermediate and the revitalization of these urban contexts. Finally, three main scenarios are presented in the form of the most important engines.