International Journal of Applied Arts Studies
Volume:7 Issue: 4, Nov-Dec 2022

A specificsocial group causes complex differences in the way of looking at environmental transmitters, and this has made understanding the beauty, meanings and interpretations of signs dependent on their way of looking. Effective factors are effective in shaping urban facades, which have a direct impact on the designers, employers and residents of these buildings. This research has been carried out with the aim of extracting and measuring the effectiveness of the effective components in the beauty ofbuildings in Tehran. This research has a combined qualitative and quantitative approach, which first extracts the effective components in the design of facades from the theoretical literature, then begins to reduce the data in the ATLASTI software to refine the variable,for this purpose, a semi-structured interview was conducted with 28 expert panelists. It takes place after extracting coding, it enters the stage of axial coding. The results obtained in the qualitative phase are compiled in the form of a questionnaire and randomly distributed among three groups of employers, designers and experts for the intensity of the effect. The comparative results between these three groups were obtained with inferential statistics in JMP software. In the end, for thedegree of correlation between the responses and the semantic differentiation of these groups, a graphical correlation is taken in the ORIGINPRO software. The results show that in the group of employers, the components of the type of materials, non-use of unusual and unfamiliar forms, age, objective image of the facade value of (1.000), the highest factor share is related to the component of using washable materials with the value of (0.254). In the group of designers, the component of not using unusual andunfamiliar forms, age, flexibility in execution, symmetry and rhythm with a value of (1.000) and the least related to gender with a value of (0.355) in the group of residents, the component of age, communication and proximity with value (1.000) and religion is the least related with the value (0.381).

In today's world, due to the increase in the use of technology and the quantification of criteria, disorders and meaningful gaps in social life, it is very important to pay attention to the quality of space and try to create a space that creates a sense of place. The existing residential complexes in big cities lack the spirit and sense of place and have become a shelter for life, which lack a sense of place in terms of perception and attention to the place and have not been able to communicate with their spatialusers, this research aims to Identifying the importance of the effect of each component of the sense of place in the residential complexes of Tehran.The research method is of adescriptive-analytical and screening type, for this purpose, the dominant components in the sense of place were extracted through document analysis and library studies from articles and books, and then a questionnaire was used to examine the contribution of each component from the residents' point of view and screening. It was donein the sense of location of the residential complex of Tehran and fuzzy Delphi technique and MATLAB software were used to achieve this. The results indicate that in urban furniture, lighting with a value of 0.77 and membership degree H is the highest and trash cans with a value of 0.21 and membership degree VL is the lowest and can be removed. In the solid elements of the spaces, the elements with the value of 0.89 and the membership degree of VH are the highest. In natural spaces, the water feature is 0.85 and membership degree is VH. In the walls, panels with a value of 0.87 and membership degree of VH and doors with a value of 0.37 and membership degree of L are the lowest. In terms of landscape, the natural landscape with a value of 0.88 and the membership degree of VH and the skyline with a value of 0.21 and the membership degree of VL are the lowest. From urban furniture, trash cans are from the VLcategory, from the floor, the slope of the ground is from the L category, and from the natural space, thetree is from the L category, and from the windows, the doors are from the L category, and visual platforms are from the VL category, and from the perspective of depth of vision and weak points They belong to the L category and the sky line belongs to the VL category, and the quality of the color space belongs to the L category and they can be removed.

The study of architectural principles in different periods shows that nature has always played a significant role in architectural styles and human life. It is also possible to find a deep relationship between the salient features of society in the formation of architectural identity in the context of nature. Therefore, finding and investigating the relationship between architecture and nature's presence over time and how to use nature-inspired design strategies in architecture indicates the need for this research. This study aimed to study nature's attendance in some landmark works of the second Pahlavi era, to identify different approaches to looking at nature, its use, and the reasons for its emergence.The research was carried out with qualitative methods in two main sections: Step 1: Theoretical analysis to identify and classify the sociopolitical developments during the second Pahlavi Era, the key elements of natural strategies, and naturestrategies attendance in architecture. Step 2: Use logical reasoning and a case study to determine the attendance of nature strategies, architectural layers, and systems, and the new discourses in the second Pahlavi Era.The studied superior architecturalworks have been selected based on the possibility of access to the necessary documents for data analysis. After presenting the research methodology, it develops the theoretical foundations of the research and then investigates the concept of nature and how it is present in the architecture of the second Pahlavi period.In the second Pahlavi period, the spread of modernism, political and structural changes in government, and the changing needs of society paved the way for explainingnew discourses. These discourses are manifested in the form of traditionalism, historicism, and modernism. In this period, the manifestation of nature has been witnessed in different forms in architecture, which means that in 1941, the secondary appearance and especially the abstractive appearance was considered. But over timeand in the years1943 to 1952, the attention of architects has been drawn to the original appearance of nature,and the use of natural elements in a pristine form. This special attention to the primary appearanceof nature continued until 1970. In the years 1970 to 1979, we see nature's secondary appearance becoming more prominent in architectural works.

Today in society we see problems related to young people and being away from their families. The residents of this city are always dissatisfied with the lack of comprehensive entertainment and cultural places. Increasing entertainment for young people, families and immigrants is one of the requirements of Yazd city. Also, every year wewitness the warming of the earth, the reduction of non-renewable resources, the damage of the ozone layer and the influence of alien architecture. In this research, the design conditions of a cultural and recreational complex in a hot and dry region were studied with a sustainable architecture approach. The principles of sustainable architecture and the principles of a happy recreational place were investigated according to the climate of Yazd city. The purpose of this research is to increase people's vitality and entertainment, revive culture and preserve the authenticity and identity of the global city of Yazd, promote and encourage local architecture and pay attention to sustainable architecture that reduces environmental problems. For this purpose, the necessary solutions are provided by stating the relevant definitions, analyzing similar experiences, examining 4 domestic and foreign case examples, as well as knowing the climate and introducing the city of Yazd. According to the researches and library studies done, the results show that, with the help of the renewable energy potential of Yazd city, local materials, bright color and high heat capacity, ventilation and natural light, water purification. And its reuse, the creation of recreational places with a sustainable architectural approach resultingin ahealthy communities, strengthening the family foundation, reducing depression and medical services, reducing justice services, crime, and also increasing the speed of construction, reducing construction costs and sustainability.

The use of advanced technologies of"holography" and "videoamping" in Theater and performing arts directors and designers have been interested in holography and video-amping technologies for the past decade, and it is expected that these technologies will be used more widely in theater and other live arts in the coming years. Theater and technology are complementary in most advanced countries today. While it is clear that theater and technology must be synchronized, a brief comparison shows how behind we are in this area from a global perspective and the contemporary art scene. The present study seeks to examine how video mapping impacts graphics, identify the relationship between video mapping and environmental graphics, examine the role of environmental graphics in attracting viewers, and examine the aesthetics of digital art.Section two is concerned with the research background, and section three examines research methods. Section four discusses the urban principles and regulations and billboards in the environmental advertisement. Eventually,section five is concerned withthe summarization and presentation of the conclusion.

Maskis one of the objects that date back to ancient times. Masks can have a magical or religious function. They may appear in "Tasharof"ritual or as makeup in a theatrical form or used to change a person's appearance in a ritual ceremony. The use of masks asa cover is seen in the nativeand old cultures of different countries. Considering the diversity and spread of masksall over the world, maskscan be considered a cultural message that is mixed with local and regional art. In this article, it is concludedthat maskin Iran represents the aspects of display and display, and in art, it represents an artistic tool by which the artist dissolves into another character.