نشریه دانش شناسی
پیاپی 60 (بهار 1402)

This study investigates effect of the user attraction (libraries internal and external factors) in Tabriz public libraries.

This is a practical research using survey method for collecting data. Research data gathered with questionnaire. Users have been selected according to the stratified sampling method and 380 questionnaire distributed within them. Data analyzed by SPSS software and utilized Pearson and T test for this aim.

The results show that there is strong relation between organization’s external factors (environmental and family factors) and organization’s internal factors (information services, suitable acquisition and update resources, librarianship treatment, equipment and facilities). The results show that these don’t verify relation between user curriculum and their attraction to the library.

According to the users’ opinions and visions, there is an acceptable level within users’ attraction and 5 components of this research (environmental, family, information services, acquisition and update resources, librarianship treatment, equipment and facilities), but user curriculum don’t influence user attraction to the library.

This study was conducted with the aim of investigating the factors affecting the application of Internet marketing dimensions from the perspective of managers and employees in Ramek Dairy Products Company.

The current research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the research is all the managers and administrative employees of Ramek company, there are 442 people, among them, a sample of 206 people was selected using Cochran's formula. Shaltoni (2017) questionnaire including seven dimensions (comparative advantage, complexity, adaptability, innovativeness, competitor pressure, customer pressure of Internet marketing application) and 19 Likert scale items were used to collect data. The results of Cronbach's alpha test, 0.74, indicate the acceptable reliability of the tool. Data analysis and research hypotheses were done with one-sample t-test, one-way variance and Pearson correlation and SPSS software.

The findings of the research showed that there is a significant relationship between all factors using internet marketing from the point of view of managers and employees, the highest correlation is related to the adaptability dimension (0.865) and the lowest is related to the innovativeness dimension (0.653) and the hypotheses of the research was confirmed. Also, the findings showed that there is no difference in the willingness to use internet marketing between men and women. The relative advantage variable is affected by age and the complexity variable is dependent on age, education and work experience.

The results obtained from this research showed that the benefits of using internet marketing dimensions can be a strategy to maintain competitive advantage and maintain relationships with customers and finally find new customers and satisfy them in Ramek Company.
 

This research has been done with the aim of determining the effect of market sensing ability on innovation with regard to the mediating role of knowledge creation and the moderator of strategic orientation to entrepreneurship in the Novin insurance company. It has been done by a descriptive-survey method.

Descriptive-survey method is correlational type. Al-Shanti and Amigwali (2021) questionnaire was used to collect the data needed for the research to measure the four components of market sensing ability, strategic orientation to entrepreneurship, knowledge creation and innovation. Questionnaire reliability in general, Cronbach's alpha coefficient was estimated to be 781/781 using the formula. The statistical population under study is all the experts and managers of the headquarters of Novin insurance Company, including 414 people, and using Cochran's sample size formula, 200 people were selected as a statistical sample. A simple random method was used to select the samples.

The results of applying structural equation modeling in the Lisrel software environment showed that the ability to sense the market directly and indirectly affects innovation through the mediating role of knowledge creation. Also, the results of the regression test showed that strategic orientation to entrepreneurship moderates the effect of market sensing ability on knowledge creation.

Undoubtedly, knowledge creation as one of the dimensions and elements of knowledge management has a very valuable role in the activities of all kinds of organizations, and market sensitivity makes organizations seek to supply their customers with better and more accurate understanding of their needs. Be their wishes and expectations.

Time management is one of the principles of effective management that requires certain skills. It can be divided into two general categories of individual and organizational skills. This research seeks to investigate the relationship between the categories of individual and organizational skills in time management and the level of familiarity of librarians working in the libraries of medical sciences universities located in Tehran with these components.

In this research, the research method was descriptive and applied.The statistical population includes all the librarians of the libraries of Tehran medical sciences universities, 135 of whom were selected using the full population sampling method. In order to collect data, a two-part demographic researcher questionnaire was used to measure personal and organizational time management skills. The collected data were analyzed using descriptive statistics, Pearson's correlation test and single sample t in SPSS19 software.

The relationship between individual skills and organizational behavior is positive with a correlation coefficient of 0.192 (p<0.05). In terms of gender and type of university, the use of time management skills did not differ and was almost equal.

The familiarity of librarians with the components of organizational skills was more than individual skills and there was a positive and significant relationship between individual skills of time management and the six dimensions of organizational skills, and in the component of goal setting, the highest relationship and the lowest relationship was seen in delegation.

The purpose of the research is to investigate the level of familiarity of the academic staff members of Jundi-Shapur Dezful University of Technology with reference databases, scientific metrics, and the method of evaluating scientific productions.

The research method is descriptive-survey based on a researcher-made questionnaire. The statistical population includes all full-time faculty members at Jundi-Shapur Dezful University of Technology (80 people) and no sampling was done. The obtained data were analyzed in Excel and SPSS version 26 software.

The research findings show that more than 73% of the faculty members of Jundi-Shapur Dezful University of Technology are familiar with citation databases and 54% with scientometric indicators, 61.6% with the method of evaluating scientific productions, and 61% with shared university systems, and this amount is above the average level in all cases and has a direct relationship with their academic rank. Has it. In terms of gender, the familiarity of the female group with reference databases and the method of evaluating scientific productions is more than the male group. In scientific indicators, the average percentage of the male group is higher than the female group.

Fundamental policies for creating new attitudes toward academic research and holding workshops to familiarize with citation databases and scientific indicators can a significant effect on the visibility and effectiveness of scientific productions, the promotion of academic staff members, and accordingly, the promotion of the university's rank.

The aim is to study the application of descriptive metadata elements of the RiC conceptual model in improving the semantic description of digital archive objects.

Using the descriptive-analytical method, the research compared the elements of two archival description metadata schemes (encrypted archival description standard (AED) and international general archival description standard (ISAD). The mentioned plans were obtained from the website of the Library of Congress. and a table of comparative elements was prepared in Excel. In addition, descriptive metadata elements in the descriptive information of the RiC model, which takes into account the basic principles of organizing and describing the meaning of archival materials, were extracted and translated from its manuscript.

RiC-CM, at the same time, combines the descriptive entities provided by the International Council of Archives (ICA) and differentiates between them. Individuals should be described is not the same as the way a set of records should be described. Brick-based ISAD is a "multi-level" model and provides "multi-level description", as the description of archival entities is hierarchical in nature and often comes in multiple levels. RiC-CM has designed a "multi-dimensional description" and instead of a "multi-level" description in the form of a hierarchy, the description may be in the form of a diagram or a network. Therefore, in addition to describing archival entities, it considers entities in a wider context in relation to other entities; and improves the semantic description of digital archive objects.

The target audience of the RiC conceptual model is the archival community, and its purpose is to provide the principles and methods of describing archives and by modifying the method of describing archival objects in the ISAD (G) standard, it enables archivists to correct and improve the description of records in digital archives. In addition, beyond the descriptive standards The current IKA moves both structurally and conceptually.

Cybernetic management is a new approach in the management of organizations whose main task is to pay attention to internal issues. Since human resources in organizations are known as real and vital organizational capitals. The current research aimed to investigate the effect of cybernetic management on the effectiveness of Tarbiat Modares University employees.

The current research is applied in terms of purpose and descriptive-survey in terms of method. Documentary and field library methods have been used to collect data. The statistical population of the present study included 100 employees of Tarbiat Modares University who were selected by random sampling. The research tool is a standardized employee effectiveness questionnaire and a cybernetic management standard questionnaire that was designed online and its link was provided to the employees. Content validity was used for validity, and Cronbach's alpha method was used to check reliability, which was reported as 0.74.

The findings show that considering that the average obtained for cybernetic management and the effectiveness of employees are 4.25 and 4.45, respectively, and these averages are higher than the theoretical average (3). be Therefore, the state of cybernetic management and the state of employee effectiveness in Tarbiat Modares University is above average and is at a favorable level.

The results of this research show that according to the existing correlations between the variables, there is a positive and significant correlation between the components of cybernetic management (predictor variable) and the effectiveness of employees (criterion variable).

The major objective of current research is "Identifying patterns of Information Seeking and Retrieval Behavior based on Expectancy Beliefs among PhD Candidates of Mohaghegh Ardabili University.

The research has been conducted in synthetic method, both quantitative and qualitative. The research method in quantitative part was quasi-experimental, and in terms of qualitative method, content analysis was used. The data, in the quantitative method, has been collected with questionnaire and by observation and semi-structured interview has been chosen for qualitative method. The research population consisted of 48 PhD Candidates who were selected by purposeful sampling the data was collected in two stages of completing demographic characteristics, searching experience and expectancy questionnaires and observing the behavior of completing search tasks and finally textual analysis of the interviewed content

Ph.D. candidates have positive expectation on information search and Retrieval process, and their subjective belief in their ability and success in information search and retrieval is above the average level (3.00). Ph.D. Candidate who expects more of the process of searching and retrieving information use less but related strategies and tactics while those with low expectation use More Strategies and Techniques but unrelated and repetitive, so it takes more time to review the retrieved results.

High expectation leads to a positive subjective perception and judgment of the person about his ability to perform the search task, and low expectation leads to a negative subjective perception and belief of the student about his ability to complete the search task.