مجله مطالعات میان رشته ای ارتباطات و رسانه
سال هفتم شماره 1 (پیاپی 23، بهار 1403)

With the growing awareness of the tourists, destination marketing has become more complex, and marketers have begun to use new methods to attract tourists, one of which is to get help from the media, including films and television series. In the present paper, using the mixed method, the global motivation created through the film was first investigated, and the dimensions of induced tourism in the film were analyzed. In order to understand the knowledge created of the destinations through the film and consequently the formation of the motivation to travel to the desired areas, an Iranian television series, Noon Kh, was analyzed. For this purpose and due to the limitations of the Covid-19 pandemic, an online questionnaire was used. Structural equation modeling using SmartPLS software performed data analysis, and hypothesis testing was utilized. The research findings showed that the film's content could play a key role in motivating Iranians to travel and creating tourism flows by producing knowledge about tourism destinations. The created cognition will also form a kind of virtual nostalgia and will motivate the viewer. The findings of this study can reassure marketers and tourism planners that by investing in films, they can increase people's motivation to visit the intended destination. The research findings also emphasize that tourists can be attracted to the destination by creating and maintaining film-related elements with the help of virtual nostalgia.

This article examines the violence against women in war based on the narrative depicted in the documentary film "Women with Gunpowder Earrings", with the aim of identifying how sexual violence against women is depicted and represented, as well as identifying the vulnerable groups of women in war with the qualitative content analysis method. The method of data analysis is such that the women shown in this documentary were divided into three groups of domestic ISIS women and foreign ISIS women who often supported ISIS, and the third group was Kojo women, then the narratives of these three groups of women were divided into three groups. Various tables were compiled and signs and codes were extracted from their statements based on the central concept of war and women, then analysis was done based on these signs. The results of the research showed that the torture of women by their children, such as illness or injury or the death of children, as well as sexual violence and rape of women and girls, verbal violence and insults, deceiving women to accompany them in the war, including it is the violence that was depicted in this documentary. In this research, it was shown that women endure double violence due to rape and torture of their children, which made them passive victims in the war.

The current research intends to answer the question that what are the factors affecting the effectiveness of performance management in the national media during the epidemic of the disease?A mixed exploratory research in which the qualitative method of grounded theory and quantitative survey were used to achieve an effective management model media performance in the conditions of the corona disease epidemic.The statistical community of the qualitative method consists 30 experts familiar with the subject, and interviews were conducted with them to extract the pattern.The statistical community of survey is also made up of national media experts and managers, among whom368people were selected as the final sample to determine the level of approval of the components that were extracted from the ground theory method.The results show a total of27components that were approved by experts and media experts as causal factors or preconditions (6components),central categories    (4components) intervening factors (5components),   foundational factors(4components),strategies(3components)and consequences(5components)were identified.Some of these components include;The necessity of paying special attention to the duties of the national media with a health-oriented perspective, continuous attention to health-oriented education, strengthening networks and programs related to the health-oriented performance of the media,using effective methods of health-oriented education,avoiding the securitization of crises such as the Corona epidemic, content production In accordance with the specific guidelines of crisis conditions, promotion of media training with global standards,promotion of educational styles and methods with the aim of attracting the attention of the audience,credibility in the audience towards health information and attention to the health and livelihood needs of people in crisis conditions.

One of the most important postmodern art trends is video art. From McLuhan's point of view, the expansion of any media has had consequences. In this research, we intend to investigate the visual, content and technical characteristics of video art with a descriptive-analytical study, to examine this media from the point of view of Marshall McLuhan - designer of the four media questions - and the influence of new media in this art that he proposed in his book. has done; let's find Tetrad is a means to examine the effects of any technology and media on the society along with dividing its works into four categories and displaying them simultaneously. The answer to these questions involves examining the effects of each technology and media on society and leads us to understand this media as much as possible. In this research, the theoretical aspects of library studies and document research have been investigated. Based on the tetrad rules presented by Marshall McLuhan to investigate the influence of media on each other, it was determined that new media such as writing, words, photos, comics, television, cinema, web, internet and digital platforms have effects on video art. Different from the outdated type, they have been reversed, restored and strengthened, and it can be said that video art is art; In addition to being influenced by various arts, especially modern arts, he was able to find his own form of expression along with this influence.

In the competitive world of selling goods and services, many commercial establishments are looking for innovative methods of advertising, and since today one of the effective ways to identify the brand is to design a good website for businesses, we must look for ways to increase the number of web visitors. The site and the attraction were mostly advertisements. The use of animated brand spokesperson characters (BASC) is one of these methods. In fact, these characters are cartoon characters that create good social interactions with people with their human-like characteristics. This study examines the characteristics of animated spokesperson characters about How to create an advertising effect on the websites of travel service offices in Tehran was investigated. Questionnaires were given to 384 customers of these offices and the following findings were obtained: Website logos as animated talking characters have an effect on social interaction and the effect of advertising. They are positive and meaningful. The effect of advertising also has a positive and significant effect on purchase intention, and these results were in full agreement with the results of previous research. The results of this research included suggestions for the use of different sectors of the society, including business owners, buyers, cultural centers and other sectors.

This research was done with the aim of explaining the concept of "logic of resistance" from the perspective of the supreme leader of the revolution. On various occasions, in his statements and speeches, he has stated that it is logical and rational for people to stand up against the domination system. It is necessary for the general public, elites and activists in the field of resistance to understand his words on the subject of "the logic of resistance" considering their religious and political position. The present article seeks to find the answer to the question, what is the reason for the rationality of resistance and standing in the thought of the Supreme Leader and what are its overarching themes? Research data has been selected from his statements and speeches from 1371 to 1402. In this research, a qualitative approach and thematic analysis method has been used to analyze the speeches of the supreme leader of the revolution.By implementing the steps of this method and by coding quotes from the leaders' speeches about resistance and standing, 57 basic themes, 13 organizing themes and 4 inclusive themes have been extracted.

Those born in 1985-1987, who are considered to be in the eighties; Today's teenagers are the society that has been exposed to the dissemination of true and false news and information in various media. The purpose of this research is to identify the needs of producing and broadcasting news of teenagers in the eighties of Tehran in the national media. For this purpose, the research was conducted with a mixed research method. In order to collect the required information, two tools, a researcher-made questionnaire and an in-depth interview were used. The statistical population in the quantitative section are adolescents aged 15 to 17 years old living in Tehran city, and using the Cochran formula, 384 people were selected as the sample size using the stratified sampling method, and in the qualitative section, 10 people were specialists in the field of children and adolescents. were selected and the results of the questionnaire were discussed with them in the interview. Also, in the analysis of the quantitative part, central indicators were used, and in the qualitative part, content analysis was used. The findings show that the amount of use of national media among teenagers is higher than other media. Teenagers focus more on political and social issues than other issues and they receive more than half of the news information from the national media, and they consider the production of a special news section for teenagers as one of the necessities of the national media. The extracted values ​​were classified into 6 components: title, news content, report, announcer, studio and call. For this purpose, the national media can influence teenagers in all fields by creating trust, creating taste and broadcasting programs on the Internet platform, and by observing the requirements of the news program, it can attract teenagers.