جستجوی مقالات مرتبط با کلیدواژه « اعتماد » در نشریات گروه « مدیریت »

The purpose of this study is to investigate the impact of perceived internet risk, customer self-efficacy and platform on the intention of continuous online shopping with the mediating role of privacy stress and trust in the brand (case study: customers of online shops). The current study is applied in terms of purpose and descriptive-causal in terms of nature. The statistical population includes all customers of online shops in Fars province. Data is analyzed descriptive statistics (using SPSS software) and inferential statistics (using PLS software). The findings confirm all hypotheses and model fittness. The results show Corona epidemic and the uncertainty of its consequences have caused people to become interested in online shopping. It seems that the previous findings on stress/concern/ privacy concerns are not appropriate. In the new context of epidemic, these findings add a new perspective on understanding the issue of privacy. Trust is a mediator and its importance is because it shows the need to build and maintain trust in the online environment. When it comes to mutual relationships between the consumer and the seller, it is important for the consumer to trust the seller to accept the possible risk. This means that online sellers should make continuous efforts to build trust rather than taking it for granted.

Although life insurance plays a fundamental role in the growth and welfare development of countries, compared to the world average, buying life insurance has a low share in Iranian society. In this situation, improving the insurance literacy of the society can help to stimulate positive insurance tendencies. However, few studies conducted in Iran have focused solely on measuring insurance literacy, and little is known about the effect of insurance literacy on the willingness to purchase and maintain life insurance policies. Therefore, this study investigated the direct and indirect effect of consumers' insurance literacy on life insurance purchasing decisions to fill this gap. This study is applied concerning its intended audience and employs a descriptive-survey approach. The research's statistical population consisted of 98,625 individuals who purchased life insurance from Sarmad Insurance Company. The sample size was determined by Krejcie-Morgan table of 384 people. The research tool included a standard questionnaire that was distributed through an online survey using systematic random sampling. Data analysis was also performed by structural equation modeling and path analysis with Smart PLS 3. The findings showed that insurance literacy directly and indirectly through increasing benefits and reducing perceived risk, as well as improving consumers' confidence in insurance and strengthening their favorable attitude, increases life insurance purchase intention. Insurance companies can have a significant impact on choices through consumer choice architecture. Therefore, policy makers must ensure that insurance literacy is included in the educational programs of the people of the society.

Consumers' behavior is different when using human-imitating smart products. The purpose of this research is to investigate the effect of interaction with smart voice assistant and perceived risk and brand authenticity on trust as a mediating variable and their effect on brand loyalty. The statistical population of this research consists of 156 Iranian consumers of smart voice assistants, who were tested using a questionnaire. Data analysis was performed using SPSS 26 and Smart PLS 3 software to test research hypotheses.The findings showed that the effect of interaction with the smart voice assistant and brand authenticity on trust is positive and significant. The effect of perceived risk on trust was not significant. Interaction with the smart voice assistant had not a significant effect on brand loyalty, but brand authenticity and trust had a positive and significant effect on brand loyalty. Overall. the results indicate that the factors influencing the creation of trust and loyalty have changed in the age of artificial intelligence. Interaction with voice artificial intelligence has different results than interaction elsewhere, and also reducing the perceived risk of using artificial intelligence does not create trust. However, brand authenticity is very important in the world of artificial intelligence .

This research has studied the validation of the conceptual model of the social capital of the Iranian police with the aim of identifying and determining the components of the social capital of the Iranian police and strengthening it in the organizational plans and procedures of the police. The results of the research findings of others regarding the prevention of the erosion of the social capital of the Iranian police and the strengthening of this capital have useful results in strengthening the relationship between the police and the people, and its consequence is the general provision of the general security of the society, the basis of other social subsystems, and many problems and issues of policing and It reduces the security of the country with the participation of the people.

The research method was a bit of a survey. In terms of purpose, it has been applied and in terms of nature, it has been descriptive-correlational. The statistical population includes all citizens of Tehran over 18 years of age, and according to Morgan's table, 384 people were selected and according to the multi-stage cluster sampling method, the required information was collected from the statistical sample using a questionnaire tool. For the reliability and validity of the tool, exploratory and confirmatory factor analysis had an acceptable statistical adequacy. In the analysis of data, using Lisrel software version 8/5, the structural validation of the social capital of the Iranian police had an acceptable statistical fit.

The results of the social survey to validate the social capital of Iran's police using the model of Lisrel's structural equations and its output in the first and second order, showed that five structural variables: 1. the credibility and social dignity of the police, 2. the legitimacy and social acceptability of the police, 3. Police authority, 4. People's social participation with the police and 5. Social trust in the police, include the structural factors that build the social capital of the Iranian police.

The matrix of multiple relationships between these five structural variables has reliability and reliability in terms of statistical correlation and has a very good statistical fit. Therefore, the components and indicators of the social capital of Iran's police are theoretically and from the perspective of validating the conceptual model, scientifically and methodologically, it has the ability to be generalized in the whole country.

The current research has been conducted with the aim of investigating the factors affecting customer trust in using electronic banking services of Abhar Tose'e Ta'avon Bank. This research is considered applied in terms of its objective and uses a survey method for data collection. The purpose of this article is practical and it used the survey method or questionnaire to collect research data.The statistical population of the study consisted of all customers of Abhar Tose'e Ta'avon Bank who have used electronic banking services. The sample size was estimated to be 384 individuals using Cochran's formula for an infinite population. The hypotheses of the research were tested through structural equation modeling using LISREL software. The results showed that perceived security, social penetration, individual skills, and perceived compatibility have a positive and significant impact on trust in electronic banking services. Furthermore, the results indicated that perceived security has a positive and significant effect on social penetration and individual skills. On the other hand, social penetration and perceived compatibility play the role of mediator variables in the relationship between perceived security and individual skills with trust.Keywords: perceived compatibility, perceived security, individual skills, social penetration, trust.

The purpose of this study is to investigate the effect of violation of psychological contracts on citizenship behaviors of customers with regard to the mediating role of trust among clients and customers of a hospital in Hamadan province. For this purpose, For this purpose, 210 people were selected using the method of determining the sample size in multivariate regression analysis. Questionnaire was used for data collection and its reliability and validity were assessed by Cronbach's alpha and confirmatory factor analysis. The conceptual model of the research was measured using the structural section of the structural equation model called path analysis.The results showed that the breach of the psychological contract has a strong relationship with the violation of the psychological contract and a breach of the psychological contract can lead to a violation of the psychological contract. This feeling of a hospital's non-adherence to psychological contracts distorts the perceptions and attitudes of patients as customers regarding their reliability, honesty, and good intentions in order to meet their interests and needs, and regarding the hospital's ability to fulfill what it promises. It is the basis of patients' lack of trust towards a hospital. Also, this lack of trust created towards a hospital can cause negative citizenship behaviors such as not providing feedback, not helping other patients, and not praising and promoting that hospital positively to potential customers.

Recently, the Internet has played a significant and substantial role in people's lives. However, the content available in the global web environment should align with users' daily needs, providing them with useful and up-to-date information tailored to their tastes. In this context, recommender systems assist users by suggesting items that closely match their preferences in less time. Today, with the exponential growth of data, the utilization of recommender systems has surged. Conversely, these systems encounter challenges such as evolving user preferences over time, cold start problem, sparsity within the user-item matrix, the infiltration of fake users in the systems, and their adverse impact on the recommendation lists.The objective of this paper is to propose a recommender system grounded in time and trust factors to enhance the efficiency and precision of system recommendations. Initially, the proposed system addresses the data sparsity dilemma by incorporating reliable implicit ratings into the user-item matrix. Subsequently, it constructs a weighted user-user network based on user rating timestamps and trust relationships among users, thereby mitigating the cold start problem and accounting for changing user preferences over time. The proposed recommender system employs a novel community detection algorithm introduced in this paper to identify the nearest neighbors of active users and recommends the top @k items based on the collaborative filtering approach. Evaluation results of the proposed system, tested on a film recommender system using the Epinions dataset, demonstrate its superior efficiency compared to basic systems.

Traffic police need people's support to fulfill their important mission, which is to enforce traffic rules and regulations. One of the factors that make people follow traffic rules lies in social trust in the police. One of the aims of this research is to investigate the social trust of the people towards the police officers in obeying the traffic rules in the city of Tehran. This study is a descriptive-analytical survey. The statistical population of the research was in the south of Greater Tehran in 2022, of which 384 people were selected as a sample by multi-stage cluster sampling method and the designed questionnaire was provided to them. The obtained information was analyzed through structural equations and least square methods using SMART PLS 2 software. The findings showed that the components of social trust in the police, including the police's trustworthiness, the police's ability and efficiency, satisfaction, the dignity of the police, the social police's dignity, good manners and appropriate treatment, and the police's popularity in following traffic laws have a significant effect, and in the meantime, after acceptance, with an effect have a negative Beta (0.483), ability and efficiency (0.215) and social dignity of the police (0.137) respectively have the greatest impact on following traffic rules. The results showed that by using the components of social trust in police officers, it is possible to predict 73% of people who depend on traffic laws. Therefore, the traffic police can increase the compliance with traffic laws by strengthening the social trust components of the people towards the police.

Pricing strategy has become an important and necessary tool for business management to improve and enhance the organization's competitive ability. For this reason, it seems important to investigate the most successful ride-share platform in the country in terms of market share, i.e., Snapp, in terms of pricing and its impact on passenger satisfaction in order to develop and improve it in the country. These platforms use dynamic pricing to improve their pricing. To measure passengers' satisfaction with this platform, the relationship between dynamic pricing and perceived justice by passengers and its effect on people's satisfaction with service recovery were investigated. Also, the variables of trust, repeat purchases and WOM advertisements and their relationship with the satisfaction of passengers from service recovery were investigated. Based on this, this research is a survey-type descriptive research in terms of practical purpose, in terms of nature and method. To check the model, a nation-wide survey was conducted among Snapp passengers, and a Likert scale was used to design the questionnaire. In this research, the sampling method is based on random sampling, and according to the unlimited size of the population, and according to Cochran's formula and using Morgan's table, the sample number is estimated at 384 people. PLS (Partial Least Squares) method was used to test the hypotheses and finally it was found that perceived dynamic pricing has a relationship with perceived justice.

The present study sought to investigate the effect of marketing strategies on online shopping evaluation and explain the role of perceived risk, trust, and customer purchase intention.

This study is an applied-developmental one in terms of its objective and of survey type concerning its data collection method. The statistical population of this study consisted of the customers of Digikala website in Rasht who had purchased through this site at least once. Out of this population, a sample of 399 people was selected by convenience sampling. For data collection, a standardized 44-item questionnaire was designed. The validity of the questionnaire was verified by the experts and advisors and its reliability was also confirmed by Cronbach's alpha coefficient, which was above 0.7. In addition, the analysis of the obtained data and research hypothesis tests were carried out through descriptive and inferential statistics using SPSS 22 and Amos 22 software.

Results showed that product marketing strategies have a significant impact on price and product quality risks. Online store marketing strategies have also a significant effect on quality risks but not on security risks. It was also found that product price risks and product quality risks have a significant impact on each other. It was also shown that product quality risks and quality risks have a significant impact on each other. In addition, price and product quality risks have a significant effect on customer trust in the product and quality and security risks have also a significant impact on customer trust in the store. However, customer trust in the product and store does not have a significant effect on online purchase intention. Finally, online purchase intention was found to have a significant effect on online shopping evaluation.

This research examines the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude. The research is descriptive and survey in terms of practical purpose and in terms of how to collect information. Research data has been collected through five-choice Likert questions included in the research questionnaire. In this research, in order to analyze the data obtained from the questionnaire, according to the statistical needs, SPSS.V24 statistical software and pls.V3 structural equation software were used in the form of descriptive and inferential statistics in the form of linear and multiple regression. The research population includes the number of solar household electricity customers in Yazd, which is 730 people. In order to calculate the required sample size for the research using Cochran's formula, 384 people have been obtained at a confidence level of 5%. The study sample was collected by available methods. The results of the research showed that the variables of the research results show that the variable of perceived usefulness on the intention to use solar household electricity with the mediating role of the attitude of the customers (0.203), ease of use on the intention to use Household solar electricity customers with the mediating role of customers' attitudes (0.228), enjoyment of the customers' intention to use household solar electricity with the mediating role of customers' attitudes (0.114), trust in the customers' intention to use household solar electricity with the mediating role of customers' attitudes (0.117) Social influence on customers' intention to use household solar electricity with the mediating role of customers' attitude (0.303), customers' attitude on customers' intention to use household solar electricity (0.190), perceived usefulness on customers' intention to use household solar electricity (0.136), ease of use On customers' intention to use household solar electricity (0.107), enjoyment on customers' intention to use household solar electricity (0.271), trust on customers' intention to use household solar electricity (0.364), social influence on customers' intention to use (0.132) Household solar electricity has a significant impact.

In today's world, it can be said that artificial intelligence has also affected the banking industry and has revolutionized many banking processes. The current research was conducted with the aim of "investigating the impact of perceived convenience, personalization and improving service quality on the formation of customer experience from the use of artificial intelligence through the intermediary variable of trust". The statistical population of this research is an unlimited number of customers of agricultural banks in Lamard city It is considered that 384 people have been considered as a sample by using the sampling done by Morgan's table. The measurement tool of this research was a standard questionnaire (Amin et al., 2019). After collecting the questionnaires, due to non-normality, the research data were analyzed using SMART PLS 3software. The results of the analysis showed that perceived convenience, personalization, improvement of service quality have an effect on customer trust, perceived convenience and improvement of service quality have an effect on customers' experience of artificial intelligence .

One of the most important management tasks is deciding on selling prices. Given the growing competition among firms and their slow growth in attracting new customers, companies are looking for new ways to boost their sales. Price is also very important as one of the four marketing mixes. The most important point that managers should pay attention to is consumers' perception of fair prices. If consumers find the prices unfair, they show negative reactions. Therefore, a factor influencing the intention of consumers to buy is their perception of price fairness. On the other hand, in recent years, due to rising costs and ticket prices, air travel on short routes has decreased to a rather large extent. In this regard, the main purpose of this study is to show how the perception of price fairness affects behaviors and intentions in airlines. Another purpose of this study is to investigate the mediating roles of the variables of trust, satisfaction and perceived transaction dissimilarity and the moderating roles of familiarity and travel purpose on this relationship.

This research is applied in terms of purpose and descriptive-survey in terms of data collection and analysis. The measurement tool was a questionnaire. For each of the research variables, a valid questionnaire of previous researches was used. In order to assess the reliability of the questionnaire, Cronbach's alpha test and valid Kolmogorov-Smirnov test were used to test the hypothesis of normal research data. The statistical population included the customers of Mehrabad Airport in Tehran who paid for the ticket themselves. The sample size of this study was 384 people. A structural equation model (SEM) was used to investigate the causal relationships among the variables, and the Amos software served to analyze the data. To express the acceptability of the model, Bentler-Bount standardized fit indices, relative fit, incremental fit, Tucker-Lewis, adaptive indices and full squares were used.

In this study, the KMO index and the Bartlett test were used to test the adequacy of the sample size, which was confirmed for analysis. With respect to the level of significance and the impact factor, it was found that the perception of price fairness has no significant effect on customer behavioral intentions. On the other hand, the findings showed that, by increased trust, the perception of price fairness can affect the behavioral intensions of customers. It was also shown that this leads to increased customer satisfaction and trust. Moreover, customer satisfaction directly affects customer behavioral intensions and increases brand trust. The other findings of this study showed that Perceived Transaction Dissimilarity both directly and indirectly through the mediation of trust affect customer behavior intensions. Because the effect of fair price perception on customers' behavioral intensions was rejected, Hypotheses 9 and 10, which examined the moderating role of travel purpose and familiarity, were not examined. Therefore, in summary, out of the ten hypotheses of this research, eight were confirmed and two were rejected.

According to the results of this study conducted about how perception of fair price affects behavioral intensions through customer satisfaction and trust, it is suggested to airlines to gain customer satisfaction and trust with their pricing strategies so that they can encourage the customers to buy from that brand. Fairness price, especially in Iran and in difficult economic conditions, can determine customer trust and satisfaction, but it can not necessarily affect customer behavior without creating trust and satisfaction alone. Also, according to the findings of this study, the greatest impact on behavioral intensions is through increasing trust, so it is suggested, in the first place, to increase trust in the company in various ways. Perceived Transaction Dissimilarity has been found to have a direct effect on behavioral intensions, so it is suggested as something more tangible and understandable to the customer. The findings also refer to the effect of more than 90% of the perceived difference on the perception of price fairness. In order for the customer to have a higher perception of fairness, airlines should try to increase the Perceived Transaction Dissimilarity from the price increase. One of the limitations of this study is the statistical population that consisted only of passengers of the domestic flights to and from Mehrabad airport who paid for the ticket themselves. It is suggested for future research to study the effect of fair price perception on the behavioral intentions of travelers whose tickets are purchased in their workplace.

Today, universities and higher education institutions are becoming globalized, students are very interested in choosing their university to see the international rankings of universities or to choose the best university of their choice through comparisons in this research. We have tried to investigate the influencing factors in student loyalty. The main purpose of this research is to investigate the effect of university brand image on student loyalty with the mediating role of trust and satisfaction, in which sub-objectives related to it have also been investigated. In the field of consumer behavior, this research covers the community of final year students of all fields and all academic levels of non-profit universities (Khayyam, Sajjad and Imam Reza (AS)). The geographical scope of this research is three non-profit universities of Imam Reza, Khayyam and Sajjad located in Razavi Khorasan province. The current research is included in the category of descriptive research from the descriptive-correlation branch. Also, using the results obtained from it can be very useful, so this research is in the category of applied research in terms of its purpose. In this research, the Lavshe method was used to check the content validity of the questionnaire; Lavshe invented a widely used method to measure content validity. In this research, descriptive and inferential statistics have been used to investigate the research questions in the society. After examining each of the influential factors, all the research hypotheses have been verified and the results have been detailed at the end of the research.

The purpose of research is to investigate the effect of loneliness of employees in the organization on career advancement, risk-taking and trust with the mediating effect of perceived organizational support. The descriptive research method was correlation type. The statistical population of the present research is all the employees of the social security organization of P Borujen city, from whom 70 people were selected by stratified random sampling and answered the relevant questionnaires that included loneliness in the organization, career advancement, organizational support, risk-taking and trust. . In order to analyze the data in the present research, from the statistics at two descriptive and inferential levels; Pearson correlation, confirmatory factor analysis, path analysis and structural equations were used. The findings showed that there is a negative and significant relationship between loneliness in the organization and risk-taking and trust in the organization. there is a direct, positive and significant relationship between perceived organizational support and risk-taking and trust in the organization and career advancement. loneliness in the organization has a negative and indirect effect on perceived organizational support through the mediation of risk-taking and trust. It has a negative and indirect effect on career advancement through the mediation of perceived organizational support.

The authority, legitimacy and balanced and sustainable progress of countries depends on the cooperation and participation of the people in various issues and affairs. In order to enhance their legitimacy and authority, and to attract the cooperation and participation of the people, governments must inevitably gain the trust of the people and be trusted by the people. The current research is a fundamental and qualitative research that was conducted using a systematic database strategy. By analyzing the data based on the open, central and selective coding method, 127 concepts and 14 categories have been counted. The findings of the current research show that God-oriented, justice-oriented and people-oriented concepts together can lead to people's trust in the political system and rulers. Also, the political culture of society is the foundation of political trust, and the components of the support of managers and conspiracy of enemies are interfering factors. In addition, by adopting the strategies of reform and supervision, service delivery and meritocracy, the rules can provide reasons for maintaining and promoting political trust, and achieve the consequences of political trust, i.e. the survival of the government and growth and development. Considering that Nahj al-Balagheh is one of the original sources of Islamic culture and is compatible with the native culture of Iran, attention, concentration and planning to improve the components of the current research can improve peoples trust in the system and the government.

This research is conducted with the aim of identifying the factors that strengthen inter-organizational social capital in universities based on the opinion of academic experts using the qualitative method and "foundation data" strategy.

In this research, which is a basic descriptive-exploratory research, the main tool of the research was semi-structured interviews with knowledgeable and expert people in the field of the research, which was a snowball sampling among university presidents and managers and university faculty members who have the characteristics They had what they wanted and it was done. After conducting 17 interviews and collecting information, the obtained codes were analyzed in different sections and in the three stages of open, central and selective coding of some concepts, the categories developed from the data were identified until saturation was reached.

Finally, the factors that strengthen inter-organizational social capital were counted in 5 subclasses, including organizational factors, educational factors, ideological factors, and cultural factors.

By taking advantage of factors, it is possible to create and strengthen social capital among universities and educational institutions

In recent years, digital marketing efforts have significantly impacted consumer trust. In this regard, we have seen that electronic word-of-mouth advertising in social networks has facilitated the rapid dissemination of information. In this research, we have examined the relationship between electronic word-of-mouth advertising and the nature of trust and acceptability of information in the digital marketing of livestock and poultry feed industry products. In order to achieve this goal, hypotheses were proposed. In terms of the research method in the survey-descriptive research group, it is of the correlation type. According to the subject, assumptions and purpose, the present research is a part of applied research. In order to collect data, a sample of 175 questionnaires (including 25 items) and a 5-point Likert scale was distributed among all customers and people who interact and talk about livestock and poultry brands through virtual space. Finally, SPSS software (24) was used for the statistical description of research variables. Research hypotheses were investigated and analyzed with the help of SEM structural equation method and using Smart PLS(3) software. The findings indicate that among the dimensions of digital marketing, there is only a relationship between information quality, information usefulness, perceived risk and the nature of trust. In this regard, there is a relationship between the nature of trust and acceptability of information. There is also a relationship between information acceptability and purchase intention. Finally, information acceptability mediates the relationship between the nature of trust and purchase intention.