جستجوی مقالات مرتبط با کلیدواژه « تبلیغات شفاهی » در نشریات گروه « پزشکی »

Health tourism in its present form is an emerging phenomenon in which citizens travel to other destinations (many of which are less developed countries) in search of high-quality and inexpensive medical services.

In this research, the researcher has used  mixed method approach. For this purpose, in the first study, in order to know the components of the background model of word of mouth in the development of health tourism,marketing grounded theory has been used , and in the second study, the model was tested using quantitative method. The data collection tools used in the first study were  protocol and in-depth  interviews with eighteen international hospital managers, and in the next step, the required data were distributed among 384 patients and the result was analyzed by AMOS software.

The researcher conducted eighteen interviews , reached to theoretical saturation and finally extracted 250 open codes and analyzed  based on Strauss and Corbin's point of view, the analysis and results were presented in the form of six main dimensions and thirty sub-dimensions.

The researcher conducted his research in a form of a model including six dimensions; Health tourism,health center brand equity,word of mouth,medical service quality,halal tourism, and finally health tourism center brand loyalty  and thirty sub-dimensions. Also, the research results have shown that medical service quality has a positive and significant effect on health tourism, health tourism on brand equity, brand equity on word of mouth,health center brand loyalty on brand equity, and halal tourism on brand equity.

 Health tourism is one of the growing industries in the world. The main goal of this research was discovering the background model of word of mouth advertising in the development of health tourism.

 In this research, the researcher has used a mixed approach. For this purpose, in the first study, in order to know the components of the background model of word of mouth advertising in the development of health tourism from the foundation data approach, and in the second study, the model was tested using a quantitative method. In the first study, the required data collection tool was the protocol and in-depth interview with eighteen hospital managers, and in the next step, the required data was distributed among 384 patients and the results were analyzed by AMOS  software.

 The researcher has conducted eighteen interviews to theoretical saturation and finally extracted 250 open codes and based on Strauss and Corbin's point of view, the analysis and results have been presented in the form of six main dimensions and thirty sub-dimensions.

 The researcher presented his research in the form of a model including six dimensions, health tourism, brand equity of the health center brand, word of mouth advertising, quality of medical services, halal tourism, loyalty to the therapy center brand , and thirty sub-dimensions. Also, the results of the research have shown that the satisfaction with the treatment and medical staff and the accommodation of the patient and companion has a positive and significant effect on the increase of word of mouth advertising from the hospital and medical centers.

Health tourism is a new form of marketing in the tourism industry which has been growing in recent years, health tourism is done to improve the health of people and to take them out of their place of residence.the aim if this article is presenting Health Tourism Model with emphasis on word of mouth advertising in health centers.

This study purpose is applied and in terms of collecting data is non-experimental and descriptive data. The researcher has attempted to identify the factors affecting the concept of health tourism by emphasizing the role of word of mouth advertising by qualitative method and using interviewing with twenty managers of Health Tourism Center, and academic experts and finaly data analyzed and presented by phenomenological approach

The researcher then analyzes the data through open, axial, selective coding of the final results of his research into a model, with six main dimensions, including market attractiveness, strategy, service diversification, internal conditions, word of mouth advertising, health tourism, and Thirty-three sub-dimensions have been presented.

According to the results, it can be said that decision makers can collect and categorize the factors influencing health tourism concept.

Health tourism is a new form of marketing in the tourism industry that has grown rapidly in recent years. Health tourism helps improve the wellbeing of those who are outside up their place of residence. The purpose of this study is to offer a model of health tourism with emphasis on verbal advertising in health centers. This study has practical proposes and in terms of data collection, it is descriptive and non-experimental. The researcher attempts to offer and analyze the factors influencing the concept of health tourism by emphasizing the role of verbal advertising by qualitative method and by interviewing twenty managers of health tourism centers and academic experts and using the "data base" approach. As a result of analyzing data through open source coding, the researcher offers the final results of his research in a model that has six main elements: market attractiveness, strategy, variety of services, territorial conditions of the country, verbal advertising, health tourism and 33 sub dimensions. According to the results of this study, it can be said that this can be an opportunity for health authorities in creating and increasing foreign exchange incomes for the country, provided the decision makers collect and classify factors affecting the concept of health tourism.

Today, in some countries the health tourism category has a high share of the income for health system. Health tourism is a new form of tourism recruitment in marketing that has grown exponentially in recent years. Health tourism is the use of services that lead to improved health and well-being outside a person's place of residence the globalization of health care or Health tourism is not a new issue, and people have been traveling thousands of years ago to treat foreign travel abroad. But now this journey has taken a different pattern than the past at present, patients travel from advanced countries to less developed countries to take advantage of lower costs. In this research, the researcher used a phenomenological approach to identify the factors influencing the concept of tourism tourism with an emphasis on the role of oral advertising. After conducting an interview with the experts, the researcher provided the required data through open, axial, selective analysis and final results of the research in a template, including 6 main dimensions such as market attraction. Different type of services. Internal country condition. Word of mouth. Tourism health. Strategy and 33 sub-dimensions. if the health care complaints collect and categorize according to defined components base on phenomenological approach, this tool can open the door to administrators and health authorities to increase income for country.

Today, the role of word of mouth (WOM) in making decision particularly in service sector became important. Thus, this study aimed to investigate the effect of word of mouth on pregnant woman decision-making behavior to join the Royan Cord Blood Bank.
The research is operational and has a causal nature. The population of study was 790 pregnant women enrolled in Royan Cord Blood Bank in Arak city that 294 subjects were selected by available non-random sampling method. To collect data, questionnaire instrument was used. Data were analyzed according to Structural Equations Modeling (SEM) by LISREL (version 8.54) software.
The results of the study revealed that the effect of communication medium on personal information source and word of mouth was significant and positive. In addition, opinion leaders had a significant and positive influence on personal information source and word of mouth and also, the significant and negative effect of opinion leaders on perceived risk was seen. Personal information source had a significant and positive effect on decision-making. However, social structure didnt have any effect on word of mouth. Likewise, word of mouth didnt influence decision-making.
According to the findings of the research, it seems that paying attention to the prerequisites and conditions making a suitable bed for creating effective word of mouth and expanding it to making decision for joining the Royan Cord Blood Bank is very necessary.

Word of mouth is the source of important information and affecting Consumer attitudes and purchasing behavior has become. Word of mouth is a very important service industry such as intangible products cannot be easily evaluated before their use. This study aimed to determine predictors of client Word of mouth in Yazd Infertility Center. This cross - sectional analytic study was conducted in the first half of 2014. Society consisted of infertile couple's infertility center in Yazd of which 140 samples were randomly selected. Data collection was conducted through a questionnaire and SPSS.16 software for data analysis and linear regression analysis and Pearson correlation test was used. The findings show that satisfaction, loyalty, service quality and reliability are from factors affecting the formation of Word of mouth in Yazd Infertility Center (p< 0.05, β = 0/211). focus on improving the quality of services and provide them with appropriate and competitive prices to clients and provide facilities and services such as larger and more efficient space allocation and use of equipment quality, can be satisfied with the service they received and perceived value to increase and by providing the services promised to customers and to recruit staff who best meet the demands of customers, leading to the formation of trust towards the center.