A comparison between Effective Subcomponents of IRIB's Roles in terms of Informing, Social Participation, Training and Culture-building with Regard to Popular Sports

Given the undeniable role of IRIB in shaping and directing public opinions, attitudes and believes as well as paving the way for sports to be addressed duly, the present article aims to answer the following question: is there any significant difference between effective subcomponents of IRIB’s informing, social participation, training and culture-building roles with regard to popular sports? The method used in this applicable research is descriptive-comparative. A survey was conducted to gather data in this field study. Subjects were some 120 media and sports experts who were selected using non-random sampling. A researcher-made questionnaire was employed for data gathering. Findings indicate that there is a significant difference between effective subcomponents of quadruple role of IRIB regarding popular sports. It seems that IRIB is able to take important steps in improving popular sports and raising individuals’ awareness by employing experts and committed forces.