Improving the distribution system in Home Video Network by XTRIZ method

This paper is aimed to distinguish the obstacles to the home video network and to propose the operational solutions to them. In order to study the barriers, six dimensions have been considered based on the distribution literature. These dimensions are channel distribution, organizational processes, consumers, management, product and finance. With respect to the importance and position of barriers to distribution of movies in HVN, an explorative method was used to collect data from 114 experts sampled from entertainment companies. The solutions have been obtained through XTRIZ method in a focus group. The result indicates that the main obstacles are: (1) sales of products with lower prices to retail outlets (2), visitors with two or three jobs in different distribution companies and (3). the rejected movies from super-markets instead of payments for new movies.