An Analysis on Relationship Between Environmental Values and New Environmental Attitudes (Case study: Urmia)

It is often suggested that environmental attitudes and environmental behavior are related to people’s values. Recent researches have examined the relationship between environmental values and attitudes. In this research, environmental values have been measured based on Kaiser et. al and environmental attitudes, have been evaluated based on the NEP. Methodologically, survey method was applied with cluster sampling method to choose the samples. The main tool for collecting data was questionnaire.
Overall results showed that subjects in environmental values and environmental attitudes received a high score. It also shows that there is a significant and positive relationship between environmental values and environmental attitudes. The possible reasons for this result was discussed in final part of the paper.