A Socio- Anthropological Study of Ethnic - Community Culture

In this paper we have tried to study the characteristics of ethnic – community culture of some parts of Azerbaijan in Iran with an emphasis on three elements of ethnic tourism, media, and food and their roles in development. We have taken a socio- anthropological approach. Our main argument is that ethnic marketing, as a means of strengthening cultural identity and economic development is an important issue to study. Azerbaijan region in Iran shares long borders with neighboring countries and ethnic people in the region are eager to preserve their ethnic and national cultures. In this paper our goal is to introduce the local elements in ethnic marketing and promote economic development and to identify goods at the local, national and global levels.