The Surveying Effects of Consumers Global Identity on External Product Purchasing in Iran

With the growing and accelerated international trade, countries around the world, import and export a variety of products that it would be the challenges and opportunities created for them. The free trade between countries and globalization has meant that consumers face with many foreign products. As a result, the attitude of consumers to the country as well as domestic or foreign manufacturer of the product is one of the concerns of international companies and researchers of consumer behavior The Research is “Surveying Effects of Consumers Global Identity on External Product Purchasing According to “UDO”. To study foreign products among graduate students studying commercial management in Tehran in 1394 have been addressed. This study sought to evaluate the impact of Global Identity on External Product Purchasing. Methodology description and applied research. Required Data for this study collected by questionnaire distributed among 158 student of Commercial Management in the State universities of Tehran. The results of this study showed that the purchase of foreign products affected by the global identity.