Patterns of Cultural Consumption among Women in Qom Province

This paper review the factors related to patterns of cultural consumption among 532 Women while consideration of structure of women’ taste in Qom province, by Katz-Gerro & Sullivan’ voraciousness approach. Results showed that in terms of components of consumption pattern (in that, diversity and frequency), women in Qom province can be categorized in two group. In terms of diversity of cultural activity, women of this province are univorous and participate in low-brow culture in that in 1 to 3 cultural activities. In terms of diversity of cultural frequency, women of this province are ostravorous and frequency of their cultural activity is zero. In addition, the most important determinants of both diversity and frequency of women’ cultural activity in this province were economic capital, human capital, age, marital situation and employment situation. Results implied that most women in Qom province didn’t arrived to degree of middle-brow consumer (popular) and higher stage, voracious consumer, and pattern of their cultural consumption is limited to ostravorous and univorous, in that low-brow culture.