TECHNIQUES (CASE STUDY: INDUSTRIAL PARKS & INDUSTRIAL DEVELOPMENT ORGANIZATION)

The most important factors in achieving an organizationalsustainablecompetitiveadvantageintodayscompetitive world is organization's appraisal and management systems. The purpose of this research is to design an integrated and
exible model for performance management based on a modied Balanced Scorecard by combination of AHP and DEMATEL techniques, so that it can identify and prioritize the relative signicance of and direct & indirect cause and eect relationships of organizational criteria. This research is made to presentthemodiedbalancedscorecardwithdeveloping a new perspective. The modied Balanced Scorecard, developed in this study, could be considered as a multidimensional performance appraisal system based on the pillarsandprinciplesoftheorganization. Byincorporating decision-making techniques, this model is able to appraise all aspects of organization's performance. Along with quantitative and qualitative attitudes, methodology of this research provides a structured and comprehensive framework in 9 steps. Each step of the model adds value to the previous step. The steps are to begin with pillar's survey and to modify and develop BSC. Then, they lead to the design of strategy map and key Performance Indicators. Finally, in order to validate the proposed model, it is implemented in Industrial Parks & Industrial development organization, and the results of each steps are reviewed and evaluated by 10 experts of the organization. Expert choice software is used; calculation of consistency rate and total consistency rate (0.04999) show the consistency of all calculations. The results of this research show that the proposed model is very practical, and it could be generalized and adapted to other organization. Also, the experimental achievements show that the integration of AHP and DEMATEL techniques for overcoming the limitations of the Balanced Scorecard is very eective and appropriate. Therefore, in practice, it is able to provide the optimal portfolio of the selected objectives and criteria.