Manufacturing Strategy Evaluation using Fuzzy QFD Approach

Today the most studies in the field of manufacturing strategy are more focused on descriptive processes and conceptual models and draw less attention to quantitative evaluation of manufacturing strategy. Accordingly this essay is aimed to use QFD technique to present appropriate approach for evaluation and development of manufacturing strategy with the focus on competitive paid and offer an analysis of the gap between current and desired situation of company in competitive factors. The data obtained through questionnaires distributed among professionals, with experience of at least 10 years in policy and planning production at Makhzan Foulad Rafe Company which is known with commercial name Dabou Industry. The results of research shows that creativity in product and reduction of energy consumption are the most important (8) and speed of delivering (6.33) are the least important competitive factors in the company and product and process development (47.75) is the most important and improvement of product planning system (37) is the least important manufacturing strategy in the company. Company must employ a manufacturing strategy that is effective in improving competitive factors and provide the ability to achieve the desired situation.