Strategic management of businesses portfolio: ambidexterity creation at corporate level

Given the current business environment, one of the main challenges in corporates is how to manage their businesses portfolio strategically. On this basis, and given the criticisms of existing corporate portfolio management (CPM) models, the purpose of this study provide a model for effective portfolio management in corporate. This research is inductive approach and qualitative method and classic grounded theory strategy was used. Semi-structured interviews to collect data and using theoretical sampling with 22 experts were interviewed in the 13 corporate. Coding and analysis of the interviews led to the formation of the concept of "ambidextrous portfolio" as the core category of the study. The findings led to the formation of two matrix "Capability" and "Requirement” for analysis the SBU. Using the output and the dimensions of the two matrices, "Balancing Matrix" was formed on the basis of the logic underlying ambidexterity. This matrix divided SBUs to four category and corporate decisions will be different for each group. Finally it was founded that corporates to analyze their portfolios use tools orientation or approach orientation. Corporate orientation determine balance of their portfolios.