Role of Ethics (Idealism) in Sport Consumer's Behavior
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Background
Ethics is a subject that has attracted a considerable attention both in business and in society. The aim of this study is to investigate the role of ethics (idealism) in sport consumers behaviorMethod
The present research method is descriptive-correlation. Population of study includes all physical education students in Islamic Azad University (Tehran). 236 students (126 males, 110 females), by the use of cluster sampling completed the questionnaire of ethics in consumer behavior of Don Forsyth (1980) were confirmed. Data were analyzed by linear regression.Results
The results indicated that the maximum frequency of the variable if idealism in consumers was in an average level (142persons). Also, the results indicated a significant relationship between variables of idealism and consumers behavior.Conclusion
Commitment to ethics by individuals as ethical consumers was in great significance.Keywords:
Language:
Persian
Published:
Journal of Ethics in Scince and Technology, Volume:12 Issue: 3, 2018
Pages:
152 to 157
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