Socio-Cultural Factors Affecting Cooperative - Non-Cooperative Individual Behaviors in the Situation of Conflicting between Individual and Collective Interests (Study: Over 16 Years Old Citizens in Ahvaz, in Winter 2013)

The main purpose of this research is to study the: Socio-cultural factors affecting cooperative - non-cooperative individual behaviors in the situation of conflicting between individual and collective interests. (Study: over 16 years old Citizens in Ahvaz, in winter 2012). In this research, variables are demographic factors (sexuality, marital status, and religiosity), situational factors (socio-economic status, Satisfaction with living conditions) social factors (communication with others, persuasive messages, social capital, individualism and responsibility) and dependent variable of the research is social dilemma (conflict between individual and collective interests). The theoretic bases of studying social dilemma are the theory of choice, social capital and the play of jail dilemma. In the hypothesis examination, Statistical software, SPSS, and ‘T’test, Analysis of Variance and Pearson's correlation coefficient was used to test hypotheses. The findings of the research reveal that cooperative behavior of people in social dilemma situations is 18.89 out of 25 which indicates high level of cooperation among people. The result also shows that hypothesis about the relation between social dilemmas, individualism, satisfying with situation; religiosity and communication with others are confirmed.