Sociological explanation The causes of young people's tendency to virtual social networks

Cyberspace is the title to a low-profile world, and the emergence of a new generation of new media that is no longer a world-wide issue.Virtual social networking has become an inevitable essential part of contemporary Societies.The various levels of the social system have been influenced by this and, in this way, the scholars have named the current period as "Virtual Age".The attempt and interest of sociology in the field of explaining the essence of Digital Age(especially among young people) have been focused on three important goals:1)What is the tendency of young people to social networks as a social phenomenon, to determine their inclination, 2)study social patterns and the role of social factors in the tendency of young people to virtual social networks,3)Investigating the role and influence of social factors in the tendency of young people to virtual social networks. The present study, based on survey research and information gathering tool, based on questionnaire,The sociological explanation of the orientation of the young people of Isfahan will be on the Facebook social network.The questionnaire on the tendency (use or usage) of the virtual social network (39 items) has been used in three sections: motivation, use intensity and usage.The statistical
population of the study consisted of users(Girls and Boyes) of Urban Esfahan (age group of 15-29 years). Findings:The research found that the rate of urban youth tendency toward virtual social networks was evaluated at the "moderate" level.Two-dimensional analysis has shown that young people's tendency to social networks is socially distictions in terms of age, educational, economic, and urban social Area.By sex, marriage and social class have been social harmony.However, regression analysis indicated that the four factors of the economic situation (0.35), social class (0.31), urban social area (- 0.22) and the age users(- 0.13) were among the young people in virtual social networks.The results of path analysis indicated that the effective effect factor of social factors affecting the social network of young people in Isfahan was allocated to three variables: social sopprot (0.39), social alienation (0.33) and youth selfesteem (-0.16).Life satisfaction has been indirectly influenced by the self-esteem in young people's tendency toward virtual social networking. Conclution: Social patterns, as well as social factors (social support, social alienation, and self-esteem directly and indirectly from life satisfaction) have affected young people's virtual social networks.