The Relation between TV Advertisements with Attraction and Tourism Industry Development in Ardabil Province

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
the present study investigated the relationship between television advertising to attract and develop the tourism industry in the province of Ardabil.this study was conducted to survey and questionnaire. the study consisted of all the tourists enter the province of Ardabil in 1395. of being determined according to population size,sample size on the basis of a sample of 246 individuals for unlimited society is marked by simple random sampling.the result of analyzing research assumptions in the pearson correlation and regression model shows that there is a direct relation between television advertising and attracting and developing tourism industry in the province of Ardabil.findings of this study shows that the direct view of tourist attraction,the content of television advertising,television advertising announcers,public approval television advertising,television advertising time element,the function of television advertising to attract and develop the tourism industry in the province of Ardabil there are direct interface.
Conclusion
the result shows relevant advertise on television abot the tourist attraction of Ardabil province,the province's tourism industry will lead to prosperity.
Language:
Persian
Published:
Journal of Cultural Studies Communication, Volume:17 Issue: 62, 2021
Pages:
315 to 337
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