Provide a new approach to evaluating organizational strategies

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

An important issue for organizations in today's world is the change of a sustainable and predictable environment to a complex and dynamic one. Therefore, what has become an important concern for managers of high levels of organizations in such a complex and dynamic environment is the selection of appropriate strategies and its application in the organization in order to achieve major goals. Due to limited resources, it is very important for the organization to prioritize strategies to identify the most effective ones in achieving macro goals. One of the decision-making methods used to analyze decision making in such complex environments is the network analysis process. Although the network analysis process has been introduced as a more accurate method than the serial analysis process, it is difficult to model complex decision environments, but problems such as the high volume of couple comparisons and the ambiguity of some of these comparisons have reduced the efficiency of this method. . In this paper, using the new BWANP approach, it is shown that this approach reduces the problems of the ANP method as much as possible and leads to more stable comparisons while requiring less comparative data. In other words, more reliable answers are obtained and the efficiency of decision-making is improved. This research has been conducted with the aim of using this method to prioritize the strategies of Fars Power Distribution Company.

Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:12 Issue: 46, 2021
Pages:
205 to 219
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