A New Perspective on Cognitive Sociology; Zerubavel and the Problem of Cognition

This article deals with Zerubbabel's approach to cognitive sociology. Zerubbabel argues against the approach of cognitive sociology in contrast to the reductionist view that reduces cognition to neuroscience by discussing the place of society, culture, and norms in determining cognition, but this does not capture the relativism of cognitive pluralism. He seeks a way between the Cognitive Universalism and Cognitive Individualism so that it does not take a reductionist approach while being safe from the relativism. In his approach to cognitive sociology. These considerations provide information on how activities related to attention and disregard for the social structure shaping dual cognitive process models.