The survey of impact of brand equity on Repurchase of dates with the mediating role of customer satisfaction in Khuzestan Province

=Brand is a name, term, design, symbol, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from competitors. product repurchase, Customer satisfying and finally Branding issues have turned to be the foremost important concern for many organizations. This is because a successful brand provides the firm with opportunities to utilize its core competences and differentiated organizational structure to secure a position in consumers’ minds. The purpose of this research is survey of impact of brand equity on Repurchase of dates with the mediating role of customer satisfaction in Khuzestan Province. This research is practical and descriptive-correlation and case study that did about Khuzestan Province dates in 2021. To do this research a sample was chosen which includes 210 people of the employees, businessman, agricultures and customers of Khuzestan Province dates. In this research 3 hypothesis were set forth. To explore the research hypothesizes used the Likert Scale questionnaire 5 choice. After completing the research and doing descriptive and (Linear Multiple regression) inferential statistic's tests, the research hypothesizes has been proved. Results show that has significant positive effect of brand equity on Repurchase of dates with the mediating role of customer satisfaction.