Components of IRIB Brand Identity.

The objective of this study is to identify the components of the IRIB brand identity and provide suggestions for managing the brand identity of the organization."Brand identity" is the set of traits and characteristics that an organization wants to be known for and promises customers (here the audience) to create and maintain them. To identify these components while studying the objectives, missions, vision and policy of the organization as well as the guidelines of the founder of the Islamic Revolution and the Supreme Leader of the Revolution, which is the basis and mainstay of IRIB brand identity, has been taken advantage from documentary studies and interviews with Experts.In this research, the model of Acker strategic brand identity system has been used as a model for identifying the promises or components of the IRIB brand and the factors affecting it. Based on the results, the essence of the IRIB brand identity and the promise that affects all aspects of the organization is to be "national media". The core and functional components of IRIB brand identity are: the media of the system and the promoters of the discourse of the Islamic Revolution; Exclusive custodian of comprehensive audio and video broadcasting in the country; General University; Providing pure and family entertainment; and reliable news and information reference. Also factors such as the development of human capital; Innovation in vintage production; and how the organization manages its relationships with audiences, sponsors, brand personalities, and celebrities affect the brand identity of the organization.