Semantic and functional role of Smart shells in forming modern urban facades in age of communication

Smart materials and shells affect on represent the space and identity of a society with their special activity and like any technology and element, it has its own effects and consequences and it can be said that based on the visual attractions and philosophy of the age of communication and visualization the culture of societies founded. The aim of this research is explaination of these effects on urban smart surfaces from psychological and intellectual and cultural anomalies aspects and helping designers to use it logically and in accordance with the culture and smart buildings of the community. The present research has a positive-content aspect and from another aspect, has a normative-content structure. Also, the research method includes descriptive and analytical research along with qualitative strategy, because it addresses contemporary social and cultural conditions. Data collection is based on library studies and documentation. The physical and material effects of smart shells that make urban facades based on perceptual visual cultures in perceptual aspects are criticized: truth and reality, time and space, experience and event, equality and justice, knowledge and information in a society and consider equal the meaning of firmness with persistence, generosity with lavishness, tolerance with indifference, adherence to affection and beauty with pretense and and in sensual aspects: Unity, distance and distance from the world, distorting other senses, undermining the message and meaning of the sender of the message, separation, isolation, apparent attachment, limiting taste, inhumanity of architecture and urbanization would be the results of increasing use of them.