Impact of total quality management on competitive advantage with the mediating role of green innovation

TQM is the change of management paradigm and a new organizational culture that could be the source of achieving competitive advantage and organizational innovation. The present study was carried out aimed to investigate the impact of TQM and its soft and hard aspects on competitive advantage with the mediating role of green innovation. This study is considered as applied research in terms of purpose and descriptive-survey research in terms of the data collection method. In this study, the statistical population were the managers, senior nursing officers and quality improvement staff of shiraz hospitals, from which 158 people were selected according to Cochran’s formula by stratified random sampling. The data collection tools were three questionnaires . The validity of the questionnaire was confirmed to be convergent and consistent, and the reliability was confirmed using Cronbach's alpha coefficient. In order to analyze the data, the SPSS 24 software was used for the inferential statistics, and the LISREL8.8 software was used to fit the path. The findings of the research demonstrate that the relationship of two hard and soft aspects of TQM have positive and significant relationship with competitive advantage and green innovations. Also the mediating role of green innovation increase the effect of TQM’s aspects on competitive advantage, but soft aspects is more effective than hard ones.