Creating sustainable organizational value with the role of environmentalism and green service processes

Aim and  In today's digital age, achieving and maintaining a sustainable competitive advantage in terms of delivering the expected value of stakeholders is the key to the success of organizations. The value created by businesses as a perceptual concept is formed based on the knowledge, feelings, and experiences of stakeholders and emerges over time and under the influence of various factors in the form of new paradigms. In the current context, attention to the environment, efforts to reduce poverty, health promotion become one of the main components of identity for businesses, its sustainability and institutionalization in organizational value can be a long-term investment for an organization. Understanding and creating sustainable value has always been one of the strategic elements of business. To this end, organizations must focus on developing and applying green business models to create sustainable value. By examining the relationship between the environment as a new model of management and value creation, organizations can create opportunities to create sustainable value through cost and risk reduction, product differentiation, and the provision of environmentally friendly products. Green processes are an effective tool for realizing this philosophy agreed upon by organizations. The purpose of this study is to investigate the impact of environmentalism and green service processes on creating sustainable value for the petrochemical industry.  This research is applied in terms of purpose and descriptive-survey in terms of data collection method and is of correlation type. The level of analysis of this study is the petrochemical industries of Bushehr province, which were selected by a simple random sampling method. The statistical sample size was calculated as 84 units. In this study, a researcher-made questionnaire was used as a data collection tool, the validity of which was confirmed by the face content analysis method, and its reliability was confirmed by Cronbach's alpha method. The analysis of research data was performed using structural equation modeling with partial least squares approach in Smart pls software.  the research model was fitted with software in the measurement and structure sections. The reliability of the measurement model was measured by combined reliability indices and Cronbach's alpha coefficient and factor loads. Also, the validity of the measurement models was evaluated with the mean value of the extracted variance index. The results showed that the measurement models have good convergent validity. Then the validity of the structural part of the model was fitted and confirmed. Finally, the overall fit of the model was done. The results of data analysis showed that environmentalism has a positive and significant effect on creating sustainable value and green service processes. Also, the results showed that green service processes have a positive and significant effect on creating sustainable value. Therefore, it can be said that green service processes play a positive mediating role between the environment and creating sustainable value.Discussion and Based on this finding, it was determined that environmental actions are effective tools to achieve and strengthen sustainable organizational values. Therefore, managers of petrochemical companies are advised to focus on the components of internal environment management, green purchasing, and management of energy consumption and resources, which have a higher factor burden than others, in order to improve and enhance the environmental performance of their company. Another finding of the study showed that green service processes have a positive and significant effect on creating sustainable value. Therefore, the managers of petrochemical companies are suggested to try to strengthen and redesign their organization's green service processes in order to achieve the advantage of creating sustainable value. In this way, they can focus more on redistribution and waste reduction measures that have a higher factor load than others. Another result of the study showed that the environmental actions of the petrochemical industry have a positive and significant effect on green service processes. In other words, managers of petrochemical industries can improve the green processes and consequently create sustainable organizational value by emphasizing environmental measures and their implementation. Also, managers of other organizations in the current dynamic world are advised to use the model of this study to create sustainable value.