Designing the Sexual Health Education Model in Television Programs with the Method of Grounded Theory

Iranian society has seen extensive developments in the field of sexual culture, which has led to the spread of sexual injuries and threats to family health. The present study was conducted with the aim of presenting the model of sexual health education in television programs from the experts' point of view.

This research is a qualitative study that was conducted with the Grounded Theory method. The studied population included experts in various fields of medicine, psychology, sociology, religion and media, who were selected in 2021-2022 by stratified purposeful sampling method. The selection of samples continued until theoretical saturation. The theoretical saturation limit in this research was 31 people. Data collection was done with semi-structured interviews and their analysis, with open, central and selective coding method.  To measure the validity of the findings, four criteria including credibility, generalizability, reliability and verifiability were used, and to measure the reliability of the interviews, the intra-subject agreement method was used. Data analysis was done using ATLAS.ti 8 software.

The model of sexual health education was identified in 6 selective codes under the title of components (causal conditions, context, phenomena, intervening conditions, strategies and consequences) and 22 axial codes and 76 open codes.

The final model shows that through 6 selective codes and 22 axial codes, sexual health program training can be provided through television. Therefore, it is suggested that managers, programmers and producers of TV sexual health programs taking into account the designed model, take necessary measures in the direction of sexual health education.