Poverty and welfare: Social codes Analysis in the novel "The Last Game of the Lady (Bazie Akhare Banoo)"

Social semiotics introduces the social, economic and cultural situations of the subject as the main factors in determining the actions. In the novel "The Last Game of the Lady (Bazie Akhare Banoo)", the social position of the novel’s main subjects changes with time, from poverty to welfare. The purpose of this paper is to show the evolution of social codes as a result of situation changing from poverty to welfare, and the subject's social class displacement. This paper examines three codes (behavior, food, and tone) in poverty and welfare situations using the descriptive-analytical method. The research findings show that the change in economic conditions is not the sole factor in determining the social codes which used by the subject in different situations, and in social distinctions either. In fact, the norm governing the subject's personality has a very decisive role in her behaviors, choices and tone. The dominance of the objective norm on the subject’s personality causes the subject to change simultaneously with the change in objective conditions. However, the dominance of the evaluative norm delays the subject’s change. The subject adapts the code with the situation change only when she ensures that the situation conforms to her evaluative norm.