Analysis of desirable activities and services of agricultural tourism; Case study of tourists of Bolordkan forest park in Amlash region of Guilan province

Agricultural tourism development is one of the basic components of rural job diversification strategies and rural development. In agricultural tourism, the visitor pays a fee to the farmer by attending the agricultural units and receiving the relevant services. Understanding the target market is one of the most important requirements for the development of agricultural tourism. Therefore, the present study analyzed the activities and desirable services of agricultural tourism from the perspective of tourists. The study sample of this study included 98 tourists visiting Bolordkan. From the tourists' point of view, the activities, including the favorable climate and sports attractions of the region, a suitable place to see the forest and other existing plants, a suitable place for walking and sports had the highest priority. Also, the analysis of components related to activities and services affecting the selection of agricultural tourism destinations, showed that from the perspective of tourists, the component of information and welfare facilities of tourists, creating suitable places for tourism, changing rural lands and context, creating employment and rural income Establishment of cultural and medical centers for tourists, the cultural anomaly of the villagers in total had a variance of 52.65%