Modeling the Enrichment and Promotion of Job Aspirations of the Staff of Universities and Higher Education Centers

The purpose of this study was to provide a model for enriching and promoting job aspirations of employees of universities and higher education centers. The method of this research was descriptive survey. The statistical population of this study was all the staff of universities and higher education centers in Tabriz and there were 400 people who were selected as a sample based on Krejcie and Morgan table from 196 people by simple random sampling method. For data collection, the standard 18-item job enrichment questionnaire Riff and Tynell (1973), the standard 25-item job aspirations questionnaire of Denziger et al. (2008) were used. The face validity of the instruments was confirmed by the supervisors and consultants and its reliability was calculated using Cronbach's alpha coefficient for the job enrichment questionnaire of 0.83 and the job aspiration questionnaire of 0.91 which was statistically significant. Descriptive statistics (graph, frequency, frequency percentage), inferential statistics (Kolmogorov-Smirnov, Friedman test and structural equation model) were used to analyze the data. Descriptive statistics (frequency, frequency percentage) and inferential statistics (structural equation model) were used to analyze the data. The results showed that the proposed model of enrichment and promotion of employees' job aspirations is at the desired level. Security-stability, entrepreneurial creativity, independence-autonomy, service and self-sacrifice, pure challenge and lifestyle) have been identified based on the prioritization of elements and components of the model of enrichment and promotion of job aspirations of technology component in the first place with the average and lifestyle are in the last rank with the average.