پژوهشنامه مدیریت اجرایی
سال هفتم شماره 14 (پاییز و زمستان 1394)

In order to achieve new opportunities for profitability, organizations should manage their relationships with customers.Despite the importance of customer profitability concept for organizations, so far this issue has been generally considered from financial management point of view and the role of marketing management in this field has not been taken into consideration as much. This study with the aim of investigating the effect of brand image on customer profitability, designed the model of customer profitability for organizations in the field of marketing.This is a developmental-applied research with the nature of descriptive-survey. Data collection tool is questionnaire that its reliability has been confirmed using Cronbach's alpha (95%). The statistical population is active firms in the field of Information Technology in Tehran that 203 companies of these based on Kendall definition have been chosen randomly as sample. Data were analyzed using structural equation modeling and the results introduce brand image, service quality, customer perceived value and customer loyalty in the field of marketing management as variables affecting customer profitability of organizations.

Nowadays, building effective inter-organizational relationships is an important source of competitive advantage. Inter-organizational trust is one of the key factors which can strengthen these relationships. In the present research, the role of trust-building capabilities of management consulting firms in moderating the relationship between dynamic and operational capabilities is studied. The statistical population consisted of 340 management consulting firms of Iran which were members of Iran Management Consultant Association. To gather data, a 24 item questionnaire was distributed among the CEOs of these firms and finally 97 questionnaires were collected. To analyze data, variance-based structural equation modeling was used. SmartPLS3 was used in this regard. The results show that operational capabilities are stronger in firms which have stronger dynamic capabilities. Moreover, it is found that trust-building capabilities moderate the relationship between dynamic and operational capabilities.

Financial performance evaluation is very important in a highly competitive environment for companies, so an accurate and appropriate performance evaluation is critical. financial performance indicators must be carefully identified in the evaluation process because they reflect the competitiveness of a company. In this study, a hybrid approach of multicriteria decision making method is proposed for financial performance evaluation of automobile producer group companies of Tehran stock exchange (TSE). In this study for this purpose, with help of financial experts, a hierarchical financial performance evaluation model is structured based on the accounting based financial measures and value based financial measures (modern financial measures). In this quantitative approach fuzzy analytic hierarchy process (FAHP) was applied to determine the weight of the criteria and then the companies are ranked by using VIseKriterijumska KOmpromisno Rangiranje (VIKOR), Additive Ratio Assessment (ARAS) and Complex Proportional Assessment (COPRAS), simultaneously. The results represented the results represented the highest important of value based measures than accounting measures, also results of three outranking methods are almost identical and the results was combined to obtain final ranks.

Today, the change in the three main factors embedded inside innovation national systems including industry, government, and university has defined new mission in the form of academic entrepreneurship to universities. It provides innovation idea enhancement among the scientific members and students to create research commercialization and economic development. Under the new economic transformation plan, the government transformation plan and the path to development of a country, universities must ensure that the education system continues to progress in tandem. By doing so, the economy will continue to keep pace in an increasingly competitive global economy. The purpose of this study is designing an academic entrepreneurship model in the Science and Technology Park of the University of Tehran. The current study also is considered as an empirical research, and the research methodology is descriptive-correlative type. To test the main objective of the current study, a survey was conducted among 100 Knowledge-based corporations in the Science and Technology Park of University of Tehran. Structural Equation Modelling (hereafter abbreviated as SEM) was used for data analysis. The findings of study show a positive and significant relationships between organizational, individual, and institutional factors and academic entrepreneurship in the Science and Technology Park of the University of Tehran.

Supply chains have grown rapidly in recent years and only focusing on economic performance for the optimization of costs or Investment return cannot lead to the development or sustainability in the supply chain. For this purpose, the concepts of green supply chain management and sustainable supply chain management emerged to highlight the importance of social and environmental concerns with economic factors on supply chain planning. This study to combine qualitative research conducted in the field of sustainable supply chain and examines 31 papers by using the meta-synthesis method. In the present study were identified 287 codes in Maxqda software. Among the extracted codes, Recovery and recycling of the product (29 hint), Image and reputation of the company (24 hint), Performance evaluation and supplier selection (22 hint), were as the most important detected codes. Including innovation of research to identify indicators of sustainable supply chain, using meta-synthesis qualitative research methods and Maxqda software in the field of sustainable supply chain. Lack of access to some articles full-text search is also one of the main problems of the research. Other obstacles in this research the lack of Persian source in the field of sustainable supply chain. Other obstacles in this research the lack of Persian source in the field of sustainable supply chain.

Supply chain management has different approaches that each of which has advantages and disadvantages. Design an integrated approach that takes advantage of all the approaches to remove some of their disadvantages, is one of the essential principles in the management of the supply chain. The aim of this study is to provide an integrated approach in the supply chain management using the multiple attribute decision making technique. For this purpose, first by literature review and use of experts opinions paid to identifying the main approaches to supply chain management and related indicators, then using Dematel techniques, structure of relationships among criteria was extracted and next, using analytic network process (ANP), obtained weight of each indicator. Finally, with the integration of criteria that had the highest priority, integrated approach to supply chain management is presented. Results show that the new approach has more benefits towards every single approach and can lead to better performance of the company.

E-Marketing is the concentration of all efforts in terms of adapting and developing marketing strategies into the virtual spaces: web, social media and other online tools and resources. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. The successful implementation of marketing plans can bring about important benefits to a company. E-marketing can be an effective way to achieve some of main goals such as brand awareness and communication. This research aims to design an e-marketing framework in beverage industry by using mixed method. Step 1, evaluate interpretation of experts by Delphi method. Experts were chosen from two types of statistical population: academic faculty members and managers who work on beverage and soft drinks industry in Iran. Step 2, Soft systems methodology was used for creating mixed framework in beverage industry. Step 3, Created framework was applied in a soft drinks and non-alcoholic beers company in Iran; to evaluate the results a descriptive survey was applied. The results reveal Business strategies, E-marketing planning and consumers’ interpretation are the main criteria in E-marketing implementation. At the end the research results demonstrate a comprehensive framework for e-marketing in beverage industry.