نشریه مطالعات علوم مدیریت دریایی
سال سوم شماره 1 (پیاپی 7، بهار 1401)

The customer is a key factor for the success of various manufacturing and service organizations and companies. Therefore, organizations are always looking for ways to satisfy customers so that they can establish long-term relationships with customers and ultimately improve their profitability. Therefore, this article examines the effect of social media marketing and perceived customer value on customer satisfaction with the mediating role of brand image and advertising costs in the hotel industry.

This research is practical in terms of purpose and quantitative in terms of data collection method. PLS and SPSS software were used for analysis. Therefore, in order to evaluate the reliability of the research measurement model, factor load coefficients, Cronbach's alpha coefficients and combined reliability, convergent validity and divergent validity were used.

Research findings show that social media marketing and customer perceived value have a significant effect on customer satisfaction. The effect of social media marketing and customer perceived value was also confirmed through the mediating role of brand image variables and advertising costs on the final dependent variable of customer satisfaction.

In the present study, it can be concluded that using social media marketing and having a good understanding of the customer can increase customer satisfaction and also using the right brand image strategy and reducing advertising costs can help this issue.

The aim of this study was to determine the relationship between organizational creativity and employees’ productivity of Medical Sciences University in Mazandaran province.

This applied research was descriptive and correlational in terms of method. Out of 360 staff members of human resource development of the university in year 1395, 140 participants were selected through stratified random sampling and based on Cochran formula as well as considering their degrees of education. Data were gathered by using two standard questionnaires of organizational creativity and productivity. The content and face validity of the instruments were confirmed by experts and their reliabilities were 0.95 and 0.85 respectively by the use of Cronbach Alpha. Descriptive statistics and inferential statistics including Pearson correlation coefficient and regression were used to analyze the data.

The results indicated that there is a positive and significant correlation between employees' organizational creativity and productivity. Besides, the findings revealed that the contribution of each aspect of organizational creativity in predicting productivity employees is different.

There is a meaningful relationship between organizational creativity and employees' productivity. Therefore, increasing organizational creativity in the staff of the University of Medical Sciences can increase their productivity. Also, the dimensions of organizational creativity can predict employees' productivity.

Today in our country for some reasons, such as population growth, and consequently the increasing need for tourism and on the other hand the increasing use of transportation networks, especially land transportation network, the need to expand and grow other transportation systems for tourists is felt more than before. In this study, the effect of various transportation networks on attracting foreign tourists was investigated.

This research is applied in terms of purpose, survey in terms of method, and descriptive-analytical in terms of data collection. Library and field methods were used to collect information in this research. The statistical population of this study was the managers of the road and tourism sector (in the two organizations of transportation and the Ministry of Cultural Heritage) who were 1420 people. The statistical sample size was 302 using Cochran's formula. The sampling method was stratified random. A researcher-made questionnaire, consisting of 32 questions, designed to assess the role of transportation networks in the country on attracting foreign tourists was a tool to collect information and data required in this study.

The results showed that the air transport network with a coefficient of 0.646, land with a coefficient of 0.632, rail with a coefficient of 0.592, and sea with a coefficient of 0.340 had the greatest impact on attracting foreign tourists, respectively.

Transportation network (Land, Air, Rail and Sea), as one of the important components of the tourism industry, can be effective in attracting tourists and the flow of tourism in tourism industry. Tourism and the transportation network often have interactions with each other and it is very difficult to separate them.

Logistics management aims at designing, planning, policy making, revising and coordinating the performed procedures, issuing the orders, and supervising the logistics systems. Its quality has a direct impact on the main operations of an organization. The main purpose of this study is to determine the role of logistics management of Iran navy readiness in the development of maritime trade and national economy.

The statistical population of the present study is experts familiar with the subject of maritime logistics management in the Iran Navy. Based on purposive judgment sampling, 10 people were selected as the participants of the present study. The first stage of this study is analytical in which, by the use of a questionnaire, the most important factors of naval logistics management and its consequences were identified based on expert judgment. The second stage of this study is mapping in which interpretive structural modeling (ISM) method was used to map the model of naval logistics management factors and their consequences in Iran Navy.

The findings of the first questionnaire resulted in the identification of 9 factors. The results of the second questionnaire showed that all 9 factors are collectively agreed by experts. The results of the third questionnaire revealed that the factors were classified into 7 levels. Level 1: development of national economy and development of maritime trade; Level 2: Customer Satisfaction; Level 3: Transport Routing; Level 4: Agility and readiness; Level 5: Safety and well-being; Level 6: Inventory management systems, storage and distribution of ready-made items and ready-made ports and reservoirs of ports and beaches; Level 7: Information Management. Therefore, information management was the most important and effective factor under study. The development of the national economy and the development of maritime trade are also the most influential factors under study.

The results of this study indicated the positive impact of logistics management of logistics systems in Iran Navy on the development of maritime trade and the national economy.

The present study investigates the effect of advertising, sales promotion, public relations, direct marketing on the strength of a marine insurance brand.

This applied and descriptive-survey study is based on structural equations. Out of 61 Asia Insurance Agencies, 55 agencies were selected on the basis of Cochran sampling. The measurement tool included a questionnaire and Cronbach's alpha test was used to evaluate the reliability of the questionnaire. The validity of the questionnaire was confirmed by experts. Pearson correlation coefficient, multiple regression analysis and structural equation modeling were used.

The findings show that the careful attention of marine insurance organizations to different types of techniques and platforms in the fields of advertising, sales promotion, public relations, direct marketing can enhance the strength of the marine insurance brand and insurance managers should be familiar with the new knowledge of communicate in marketing.

Advertising, sales promotion, public relations, direct marketing have a positive and significant effect on the strength of a marine insurance brand, and, as a result, the use of existing techniques in integrated marketing communications has a role in the strength of the brand and performance of marine insurance.

thediversity and development of naval missions ofthe Islamic republic of Iran over thelast few years and the continuous and continuous presence ofcombat operations inthe waters south ofthe country pose a possibility of avariety of crises.therefore, scientific and proper management of crises and strategies in order to improve this process is very important and may lead to the preservation ofthe human and material assets of the organization.The aim of this study is to improve the management process of possible crises inthe maritime Navy missions of the Islamic Republic of Iran in the southern waters of the country through preparation.

theresearch has been done using descriptive method and the approach is mixed.the statistical population of this study consists oftwo groups of experts and experts working in the southern regions of the army,which has been investigated by independent variable readiness on the dependent variable to achieve the researcher 's goal.

Findings from the study indicate that the management process can improve the potential of possible crises on the maritime Navy missions of the Islamic republic of Iran through well-defined indices in the preparation phase.

with regard to the results of the interview with experts from interviewed experts , the absolute majority of experts believe that the management process of crisis management can be improved through proper implementation of programs and plans, emergency exercises, development and strengthening of emergency operations centers, expertise and experience of the decision makers in crisis areas, development and strengthening of the communication network.