نشریه دین و ارتباطات
سال سی‌ام شماره 1 (بهار و تابستان 1402)

The Holy Quran, as a medium, is a book guiding human beings towards salvation, and in this way, tools have been used to attract the attention and influence of the public opinion of the audience, among the most important of which are warnings and evangelism. cited. These warnings and evangelisms have been presented in various forms, one of which is mental imagery of events and phenomena. Past events such as the stories of the previous prophets, future events such as the doomsday groupings, worldly phenomena such as the creation of beings, and finally otherworldly phenomena such as scenes from heaven and hell can be cited as examples. In all these cases, the element of "image" plays a very important role in how the mentality of the audience is formed. In this article, in addition to reviewing various researches that have examined "mental imagery" in Surah Al-Quran, with the approach of thematic and inferential interpretation, "mental imagery in Surah Abbas" is re-read and modeled. The innovative aspect of the article is the subject of "mental imagery" from the perspective of culture and persuasive communication; The "image" and "perception" of our mind of any thing, idea and idea, and finally our attitude and behavior, signifies and guides, and any process leading to real or cultural change, to the factor of media influence and synchronization of the idea. Public opinion relies.

Analysis of eye language in the biography and words of the Prophet (PBUH)AbstractCommunication is the process of sending and receiving messages that are sometimes formed in the form of words and sometimes in a form other than words. The effect of non-verbal communication on the audience and the recipient is more than verbal communication. Nonverbal communication is the use of different parts of the body to receive and send messages. Among the types of non-verbal communication, in other words, the use of body language in the communication process, "look language" or eye communication has always been of paramount importance. It seems that the importance of this issue has been raised in religious texts and it has been used well to strengthen communication with the audience. Accordingly, in the present article, an attempt has been made to use the structure of eye contact or the language of gaze in the biography and words of the Prophet (PBUH), using the analytical-descriptive method, with the question of how the language of gaze is manifested in the biography and words of the Prophet. Found ?. The findings of this study indicate that whenever the eye and the gaze sit on the bed of "speech", it conveys the message wisely while also containing a symbolic and sign language.

One of the research gaps in the field of Islamic culture and communication is the lack of proper use of appropriate research methods to understand cultural and social issues in the Holy Quran or other religious texts such as the collection of hadiths of an infallible Imam (AS). Obviously, until we can identify appropriate seemingly scattered and irrelevant topics and issues among religious texts and draw a network of themes, we cannot have a deep and accurate understanding of those topics in context. Islamic culture has been achieved and consequently we will not be able to use them to draw appropriate practical models for the Islamic society. One of the suitable methods for accurate and systematic drawing of the main and secondary issues scattered in religious texts is the method of thematic analysis. Therefore, in this study, an attempt has been made to explain the application of this interdisciplinary and text-based research method in order to understand Quranic issues in the context of Islamic culture with a case study of Surah Al-Anbiya. The reason for choosing Surah Al-Anbiya 'is primarily due to the scattered topics and stories of the divine prophets in this Surah and secondly the disagreement of the commentators of the Holy Quran on determining the main purpose of the Surah. The results of the research indicate that out of a total of 112 verses of this surah, 263 "basic themes" or key messages and points can be deduced that the network of themes finally explains the direct relationship between the three categories of monotheism, resurrection and prophecy. And scattered topics such as the biography of infidels and their gods at the Day of Judgment, the biography of the pious on the Day of Judgment, providing details about the miracle of the prophets, especially the miracle of the Prophet and selecting parts of the biography of the divine prophets, in the context of these three specific categories.

The hope of the emergence of a divine person and salvation at his hands in the apocalypse is one of the most thoughts of the mankind. The promised Savior will appear to spread justice and salvation in the world, which is presented to the people with signs. In modern times, we see the arrival of these saviors in the context of computer games. Apart from the importance of knowing the promised savior, the onslaught of apocalyptic debates, especially in the millennium of computer games, and the lack of codified information on the subject make it necessary. Until the researcher examines the savior among religions and religions with a categorized look, then searches for the role of savior among computer games. Every ordinary person can be a savior, and the prevailing idea of games is in complete conflict with the promised saviors in religions. This article is a fundamental type that examines the idea of the promised savior among religions and sects in a descriptive-analytical method based on library sources and then analyzes the desecration of the savior character among the selected games with the apocalyptic situation. The goal of the creators of the game is the birth of various saviors who follow a pattern contrary to the pattern of religions, and this is in line with the goal of the countries that support them. In the meantime, they desecrate the character of the savior and ultimately create a bass in public opinion.

An analysis of promotional lifestyles in family-centered consumer advertising Consumption preference" at the end of modernity, transformed human societies and individual life. The multiplicity of goods changed the content of life by changing its way of life and accelerated the attainment of the "postmodern" period. The diversity of lifestyles is born of such an atmosphere. This space was developed with the help of the media, especially television, which was the link between production and the customer, and by orienting the behaviors of the audience. From this point of view, the present article tries to examine the commercial advertisements of irib Identify the lifestyles and families in them. Examination of these messages using Fisk's semiotic model showed that social codes represent the "rich family" the most. Technical codes also consider "consumption of goods" as a factor of family cohesion and manage the interpersonal relations in families in favor of capitalist ideology by "commodification". The multiplicity of goods changed the content of life by changing its way of life and accelerated the attainment of the "postmodern" period. The diversity of lifestyles is born of such an atmosphere. This space was developed with the help of the media, especially television, which was the link between production and the customer, and by orienting the behaviors of the audience. From this point of view, the present article tries to examine the commercial advertisements of irib Identify the lifestyles and families in them.

Nowadays, various organizations have systematize human capital in order to recruiting, develop and retain their human capital; in this regard, designing a competency model is one of the most common ways to identify specific job requirements and make appropriate decisions with regard to different types of human resource systems. Among a range of various organizations, Islamic Republic of Iran Broadcasting (IRIB), due to its strategic role in orientation and behavior shaping in different areas, including political, cultural and social; In such a way that the employment of people without the necessary competencies and concerns in line with the policies of the Islamic system and the ideals of the Islamic Revolution is anomalous; Therefore, the main problem of this research is the lack of a comprehensive competencies model of producers in the media industry in accordance with the discourse of the Islamic Revolution and the statements of the Supreme Leader. In order to design a model of the four fields of competencies of the production agents, the statements of the Supreme Leader in the meeting between the Radio and Television related Organization, as well as the rulings issued to the managers of that organization were analyzed. The results of qualitative data analysis, which performed through Thematic Analysis with Maxqda2020 software, identified 330 basic themes, 69 organizing themes and 16 global themes under four categories of general, technical, managerial and value-ethical competencies which respectively social characteristics and mental skills; artistic genius and effective communication with audience; interpersonal communication management and strategic thinking; and finally social- behavioral indicators and political-national indicators are samples of global themes under four mentioned categories.

 The growing trend of the Arbaeen March can be analyzed from various cultural , social , political , economic and managerial dimensions. In this research , an attempt is made to analyze this important ritual, which has been repeated and globalized over the past decade, with a psycho - cognitive-managerial approach .The theoretical framework of the research is taken from Jung's model of archetypes, which was later considered by management thinkers in the study of successful trademarks. Our goal is to determine the personality for the Arbaeen procession, by modeling the personality of the creators of this ceremony, which is Imam Hussein and his companions, and based on Jung's archetypes, archetypes that are transnational and are similarly perceived and influenced in different societies .The research method is an in - depth interview and documentary study , and the results of the interviews will be examined using deductive content analysis. The research's innovation in using the Jung framework in a subject beyond the trademark, that is, in a religion, is also religious and spontaneous .Thus , if the archetypes that influence the spread of this religion are discovered, these archetypes can be used in other religious rites and these archetypes can be used in their expansion and dissemination.

Social networks are a complex platform of interactions and possibilities, the planning and management of which requires a new approach. Future research and foresight are among the new discourses that create a new perspective in the field of media management in combination with the conventional planning of social policymakers. Therefore, the current research was conducted with the aim of presenting alternative images of the future of the virtual social network and its harms within the framework of scenario planning. In this study, the theories of Habermas, Castells, Giddens, Berger and Laman were used to better understand the subject. The present research, as an applied research, has scenarioized the future of social networks by using the interaction analysis approach. The participants in this research were 15 future experts and researchers in the field of social networks. By using the method of library studies and referring to upstream documents in the field of social networks, 32 primary influencing factors were identified. Among these 32 factors, 16 factors were selected as key factors by using MikMak software, and the basics of developing scenarios were presented to social policymakers. These scenarios were called "Paradise Lost", "In Search of Happiness", "Lost in Space" and "Purgatory". 

Today, development has become one of the main goals and aspirations of human societies, which has influenced most of the policies, structures and programs of different countries. On the other hand, the crisis of meaning in developed societies and the crisis of structure in underdeveloped societies are serious and complex issues that have led to imbalances in the continuum of development. While developed countries in terms of cultural relations and internal identity are in the circle of group interests and beyond in terms of external relations with different human societies are in the circle of national interests regardless of the conditions and needs of other countries. And they are pumping the crisis of meaning into all human societies, the underdeveloped and developing countries are constantly changing all their social structures to be thrown to a level beyond development, and in the maze of theories, They get caught up in their own development patterns and plans. In this regard, the present article examines the various schools of development in the world and then, by presenting the foundations of progress in the thought of the Supreme Leader of the Islamic Revolution of Iran, Ayatollah Khamenei, tries to compare the components of this new school with existing schools in the world. Therefore, relying on the library method, common patterns of development in the West along with emerging models of development, as well as the principles and components of development in the intellectual system of Muslim thinkers and revolutionary leaders of Ayatollah Khamenei have been extracted and In order to explain and extract the network of themes of the principles of progress in the mental geometry of the Supreme Leader of the Revolution, his statements and writings in two areas of principles and pragmatic strategies of progress have been analyzed by content analysis and finally compared with other schools of development in a comparative study table. Ayatollah Khamenei's school of progress in general has six central components: Sharia-based and excellence-oriented, efficient and dignity-oriented social relations: in the field of justice, health, communication, etc., based on the presence of the nation-state, indigenous, The idea of ​​the foundation has cultural-economic foundations.

raising the level of awareness in media life and in Iranian society, especially for parents in order to make their children aware of the use of media space, is a need and need.

This research is applied in terms of purpose and qualitative in terms of collection method and thematic analysis. After the data were collected, recorded, coded and categorized in the form of main themes. Finally, to determine the validity of the findings, 1 of the experts have been interviewed.

specific qualitative data analysis, themes: attention to types of thinking (caring, critical, creative, social-participatory), acquisition of skills (technological skills, self-control skills, parental mediation skills and attention to values). ethics and identity in virtual space), attention to media consumption management (attention to the quality of children's media consumption, on the role of parents as a learner and as a learner, attention to nature, children's media reception society)  as strategies and Strategies for empowering parents in the media life of their children.

The main issue of the current research is the impact of modernity on the cultural policy structure of Iran. To answer this question, the beginning of modernization in Iran during the Qajar period is discussed and its effects on the cultural politics of the Qajar and Pahlavi periods are examined. Belonging to the modern world, Iran's intellectuals considered Iran to be lagging behind the caravan of civilization and considered the government to be responsible for creating the culture sector for the education of the people. Accordingly, the consensus of Iranian intellectuals and kings causes gradual changes in the cultural policy structure of Iran. In this research, two types of ideals of cultural policymaking for the two periods of pre-modern Iran and modern Iran have been introduced, which have been formulated in the form of a discourse. The local cultural policy discourse is formed around the central sign of "continuation of tradition" and operates with the focus of popular institutions. While the government's cultural policy discourse is formed around the central sign of "the same shape as the West" and operates with the focus of government organizations. Regarding the method, in this research, the necessary historical data was collected using the library-documentary method, then two types of cultural politics were mentioned using the typology of the ideal type and their internal connection and connection with the technique. Articulation is drawn.

What is found in Western sources as the theology of culture; It is the product of the thinking of the marginalized theologians of the Western world, not the mainstream in the institution of science. But in the Islamic world, where revelation, intellect, experience, etc., each have their own epistemological validity, if culture can be explained on the basis of one of the frameworks of religiousknowledge such as theology, mysticism, hadith, wisdom, etc. The obtained results will be accepted as a scientific theory.
In this article, by question from Qur'an and Islamic wisdom and mysticism, "culture" is analyzed and a prelude to the theology of culture based on Islamic wisdom and mysticism will be formed.Philosophical and mystical explanation of God's activity in the formation and evolution of cultures and the domination of each of the divine names in each cultural-historical period, as well as the central role of perfect human beings in cultural periods, along with explaining the position of religion and Sharia as two dimensions Constant and variable A single truth that is responsible for planning and guiding the two fixed and variable dimensions of societies and cultures is part of the results of this theoretical endeavor.These findings are based on the deductive-argumentative method under transcendent wisdom.