نشریه مدیریت نوآوری و راهبردهای عملیاتی
سال چهارم شماره 4 (پیاپی 16، زمستان 1402)

With the research on the country's mega projects, one of the main failure factors in their project management can be sought. Modern aircraft design and construction projects are complex projects known as megaprojects. This research presents a model for managing complex megaprojects in this industry.

This research is a type of combined research (qualitative-quantitative), and for this purpose, while interviewing aviation experts, the features of aerial mega projects are identified and coded by MAXQDA2020 software, and then the indicators identified in a questionnaire from experts related to the project. Using SMARTPLS3 software, classification and ranking of components and indicators were performed.

In this regard, the designed model has two dimensions, features and management of the megaproject, and 10 main components and 40 indicators were classified and ranked. Finally, the most crucial main component was strategy management.Originality/Value: In this study, considering the importance of aerial projects and the fact that the country has moved towards the design and construction of native birds and several projects in this field have been defined and completed, the characteristics of complex mega projects in the aircraft design and construction industry are determined, and has designed an appropriate model for evaluating the management of complex megaprojects in the aircraft design and construction industry for the first time.

 The primary purpose of this manuscript is to present the knowledge management strategy compilation model based on Business strategy.

This research uses quantitative and qualitative methods to extract the key components of the organization's knowledge strategy from descriptive and analytical (qualitative) methods. Quantitative and statistical methods will be used to validate the model.

The research results showed that to develop a knowledge strategy model since knowledge management processes are carried out in the organization's context, they are under the influence of the organization's background. The organization field includes 1) knowledge management enablers such as organizational factors (such as structure and culture) and technology, and 2) knowledge management drivers such as business strategy and intellectual resources of the organization. Also, knowledge and learning should support the organization's business strategy.Originality/Value: The focus of knowledge management so far is more on knowledge enablers, such as Creating a suitable cultural structure for the creation and sharing of knowledge or the development of technologies to facilitate these matters, and much less emphasis on the drivers of knowledge management such as; the mission and strategy of the organization has been realized, which makes knowledge management, although it works very well in its defined area, ultimately does not have a favorable effect on the performance of the organization. This research aims to design a model to develop a knowledge strategy and establish the correct relationship between knowledge strategy and business strategy. Then, the validation of the model will be done by obtaining experts' opinions.

Financial distress can increase investment risk for investors. Therefore, it will be necessary to review the financial statements by an independent person. Therefore, the purpose of this research is to investigate the relationship between financial helplessness and audit fees. It also examines the effect of firm size in this regard. The bigger or smaller the companies are, they can be influential in this regard.

Multivariate linear regression was used to test the two hypotheses of this research. The statistical population was 130 companies admitted to the Tehran Stock Exchange during 2013-2022 (1300 observations per year). Altman's model [1] has been used to measure financial helplessness.

The results of the research indicate the existence of a negative and significant relationship between financial distress and audit fees. The results showed that firm size can moderate the relationship between financial distress and audit fees. The results of additional tests exhibit that the difference between the size of the firm, that is, large and small and medium, has a significant difference in this regard.Originality/Value: When companies are in financial trouble, they pressure auditors to reduce their fees. This research achievement can convey essential knowledge to the users of financial statements and auditors.

In recent decades, research on the customer brand has taken a special place in various fields, including academic and business markets. Many researchers and executives of the company have concluded that one of the reasons for the brand's importance and value is its brand name for the customer, which creates value for customers and the company. As a result, marketers can use a unique value, and a higher brand name has a competitive advantage. This study investigated the relationship between brand experience, brand reputation, and brand loyalty in empirical marketing at Maral Leather Company.

The method of this research was applied in terms of purpose and descriptive-survey nature. The study's statistical population consisted of all Maral customers. Regarding the uncertainty of the population, 384 were selected as the statistical sample based on the Cochran formula. The data-gathering tool in this study was a questionnaire with 7 components and 24 items. Data analysis was performed using a structural equation test and Amos software.

The research results showed that sensory experiences of events from the viewpoint of Maral customers have a positive role in creating a brand experience. The emotional experience of events Maral customers positively affects creating a brand experience. Creative experiences of events from the perspective of Maral shoppers have a positive role in creating a brand experience. Physical experiences of events from the customers' perspective have a positive effect on brand experience. The event's social identity experiences from the shoppers' standpoint have a positive role in creating a brand experience. Brand experience from customers' point of view positively and significantly affects brand refinement. Reading the customers' point of view positively and significantly affects brand loyalty.Originality/Value: Having new strategies, paying attention to the critical points in establishing, maintaining, and expanding relations with the customer, and trying to satisfy him expands the realization of customer-oriented goals and brings a base of loyal customers in the long term.

Today's economic environment is constantly changing, and focusing on innovation and strategic planning will improve the performance of organizations. This research aims to investigate the impact of innovation and strategic planning on organizational performance.

To achieve the research goal, middle-level managers and employees of public sector and private sector hospitals in Mazandaran province were selected as the statistical population of this research. 63 questionnaires were collected from the participants in the study. In other words, the response rate is approximately 72.41%. Smart PLS3 software has been used for structural equation modeling to examine and test the hypotheses and examine the causal relationships of the variables in the research.

The results have shown that innovation positively and significantly affects organizational performance. The results indicate that strategic planning increases organizational performance.Originality/Value: This study investigates innovation and strategic planning and their impact on organizational performance in hospitals because there are few previous studies in this field. By examining innovation and strategic planning, it is expected that the results of this research will help by expanding the boundaries of knowledge.

Considering the changes that have happened in recent years in the business process, attention to the category of business intelligence has become an important issue. Therefore, the present study examines the effect of the competence dimensions of business intelligence on marketing performance, considering the mediating role of customer relationship management in tourism businesses.

The current research is a descriptive survey regarding the applied purpose. The study's statistical population comprised experts and marketing managers of tourism companies in Tehran. In order to collect data, 300 questionnaires were distributed online and face-to-face using the non-probability sampling method, and 253 questionnaires were analyzed by removing distorted and indifferent questionnaires. The structural equation modeling method and SPSS 26 and Smart PLS 3 software were used for data analysis.

The findings showed that the competency of business intelligence has a positive and significant effect on marketing performance, and customer relationship management plays a mediating role in this relationship. This shows that one of the ways to improve marketing performance and create a sustainable competitive advantage for managers is to use business intelligence.Originality/Value: In today's highly competitive world, the quality and timeliness of business information in organizations determine the difference between survival and bankruptcy. Also, the great importance of business intelligence and the critical role that this concept can have in improving the marketing performance of business organizations have been less discussed. Therefore, the results of the current research can improve tourism companies' marketing performance by applying business intelligence.