آرش زارعی

The aim of the present study was to investigate the effect of social media-based marketing activities on the intention of the presence of fans with the mediating role of team identity and satisfaction (case study of Esteghlal's Instagram page).

Descriptive-correlational research method and statistical population of the study, including all fans of Esteghlal Football Cultural and Sports Club, which 434 questionnaires were collected and analyzed online on Cafe Pardazesh website. Sevo Park's social marketing questionnaire, the intention of Aachen spectators, Oliver's satisfaction and Trail and James' team identity questionnaire were used to collect data. Descriptive statistics and structural equation modeling were used to analyze the data.

The findings showed that social media marketing has an effect on team identity, satisfaction and intention to be present, team identity affects the satisfaction and intention of the presence of the fan and the satisfaction of the fan has an effect on the intention to attend. Team identity does not play a mediating role between social media marketing in terms of fan presence, and contentment plays a mediating role between social media marketing in terms of fan presence.

Today, traditional customer relationship management methods are not responsive to management. For this reason, various organizations and industries have considered using attractive methods in social media to attract their audiences.

Sarcocystis has 130 heteroxenous species, with different cycles and morbidity. The pathogenic species of Sarcocystis for humans are Sarcocystis hominis and Sarcocystis suihominis, in which humans are the definitive host and cattle and pigs are the intermediate hosts. Sarcocystis is a common disease between humans and animals that can be important in terms of health and economy.The purpose of this study is to investigate the level of Sarcocystis protozoan contamination in the industrial slaughterhouse of Shushtar city using the digestion method.In this study, 20 carcass samples were examined randomly and during a period of 2 months, and then, in order to take muscle samples from organs of the esophagus, diaphragm, heart, thigh, and arm were separated with tweezers, pans, and a sterile scalpel.And we labeled the livestock information on the sample and finally, we transferred the samples to the laboratory in a sterile container next to the ice and checked whether they were positive or negative for the sarcocyst parasite in the laboratory with the digestion method.The results showed the highest percentage of sarcocyst detection using a method that can confirm, and also the sensitivity and speed of sarcocyst detection with a higher level digestion method.

Recently, considerable attention has been paid to evaluate the tactical knowledge and behavior in soccer schools. But, efficiency or inefficiency of the verbal/nonverbal protocols remain to be addressed. To address this question, current study aimed to evaluate the relationship of verbal tactical knowledge with tactical behavior and technical skills with taking level of experience into account. 36 soccer players (18 experienced with Mage=15.33±0.48; 18 unexperienced with Mage=15.5±0.51) performed the battery of soccer skills. First, they completed tactical skills inventory for sport, then tactical behaviors during 3×3 with a goalkeeper small sided games in a 30×40 meters’ pitch were videotaped, and finally, evaluated through game performance assessment by two expert raters. Results showed significant differences in pass, dribble as well as decision making, skill execution and support indices of tactical behavior (p=0.00), but, no significant difference were observed in offensive and defensive tactical knowledge (p=0.23,0.56, respectively) between two groups. For all players, tactical knowledge with tactical behavior and technical skills had no significant relationship (p>0.05), but, for the experienced players attacking tactical knowledge and support index significantly were related (p=0.01). These findings confirm inefficiency of verbal methods to evaluate the tactical knowledge in soccer schools and introduce the level of experience as an important factor to make relationship between tactical knowledge and behavior.

The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected by simple random sampling. The Beckville & Michel Questionnaire, 2003 and David Yan et al., 2012 were used as the measurement tools. Face and content validity were evaluated by several sports management professors and PhD students. Reliability, convergent validity, and divergence validity indicated the construct validity of the model. The results showed that there was a significant relationship between free samples, discounts and shopping habits. Also, there was a significant relationship between physical environment, social environment and sales promotion. Finally, there was a significant relationship between sales promotion and shopping habits; Customers in personal sales are the key to success in marketing planning and management under current circumstances

The purpose of the present study was to investigate the effect of social media marketing on brand equity and the response of Persepolis fans. The research method was descriptive-correlational and the statistical population included all the fans of Persepolis Football Club. In this study, 315 questionnaires were collected online at Pressline site and after excluding confused and incomplete questionnaires, 310 acceptable questionnaires were analyzed. To collect data, a modified Seo and Park (2018) questionnaire consisting of 23 questions whose face and content validity was evaluated using the opinion of several professors and its convergent and divergent validity using confirmatory factor analysis, were also analyzed. Internal consistency of the questionnaire was confirmed with Cronbach's alpha. Descriptive statistics and structural equation modeling were used to analyze the data. The results showed that social media marketing predicted 0.52% of brand awareness changes and 0.54% of brand image changes positively and significantly. Therefore, the high ability of the social media space in this direction to be designed in a well-designed scientific framework will be very effective, and football clubs can, through this space, use their fans to provide services and products that can generate revenue for the club. Have a good pay.