عطاالله هرندی

Over the past decade, the literature on value creation has experienced significant growth in relation to the hospitality industry. This growth is attributed to the increasing importance of value creation issues for stakeholders involved in hospitality activities, which are crucial for securing benefits and advancing operations. The relationship between value creation and stakeholder theory has been examined in the literature; however, there is a lack of comprehensive and foundational studies on this topic. To address this research gap, this paper conducts a bibliometric analysis of the literature, simultaneously examining research and scholarly texts related to value creation and stakeholder theory within the hospitality sector. After formulating a search strategy and applying filters to organize and manage documents, a total of 6,690 documents published in the Web of Science database from 2005 to 2024 were analyzed using co-authorship, co-occurrence, keyword, direct citation, and co-citation analyses. Additionally, VOSviewer software was used for data visualization, cluster mapping, and demonstrating the diverse relationships within the literature. The results of this paper identified trends in the rise and fall of the literature, key articles, authors, journals, institutions, and countries focusing on value creation based on stakeholder theory. Co-occurrence of keywords revealed that "value creation,""innovation,""co-creation of value,""business model,""intellectual capital," "social entrepreneurship," "business model innovation,""sustainability," "entrepreneurship," "service logic," "value," "corporate social responsibility,""open innovation," "co-creation,""value capture,""knowledge management,""business models,""customer value," "strategy," "resource-based view," "performance," "dynamic capabilities," "social capital," "competitive advantage," "digital transformation,""firm performance,""digitization,""ecosystems,""value allocation," and "co-opetition" were common keywords related to the research topic.

Government budgeting is of great significance in assisting countries to achieve the economic and social objectives. With the expansion of modern technologies, especially artificial intelligence, new opportunities have emerged to improve financial and budgetary processes. With its advanced capabilities in data analysis and needs forecasting, AI can help increase accuracy and efficiency in resource allocation. These technologies not only transform existing processes but can also make a significant improvement in transparency and accountability in government financial affairs.

The objective of this study is twofold: first, to evaluate the efficiency of using artificial intelligence technologies such as neural networks and genetic algorithms in optimizing the allocation of government budgeting resources. Second, to determine the impact of these technologies on the transparency and accountability of budgeting processes to enhance public participation and trust.

The study employs a mixed-method approach. Data analysis is conducted through scenario modeling and and the Multipol software. Additionally, interviews and questionnaires with experts in related fields have been organized to provide our audience with a better understanding of the existing challenges and opportunities.

Findings indicate that the use of artificial intelligence can significantly increase accuracy, transparency, and efficiency in government budgeting. Artificial intelligence enables policymakers to adjust resource allocation based on more accurate data and optimized forecasts.

These days, startups have attracted a lot of attention at the national and international level because countries need innovation in their businesses to create a dynamic in the economy, startups or businesses can grow and improve. Startups are usually created from big ideas and evolve to achieve success, but startups face many obstacles to success. One of the obstacles that start-ups and new businesses face is choosing a partner at each stage of the business life cycle, so doing this process is not an easy task and in this regard aspects and criteria should be considered. Identifying and analyzing the relationship between partner selection criteria can help to increase the probability of success and continue the path of startups formed in the ecosystem so that the active people in this ecosystem can make smarter decisions. One of the vital factors of partnership, sustainability and transparency are at the highest priority level and therefore more attention should be paid to these matters. To obtain a complementary, interconnected, and integrated view to examine the research topic and also to fill the existing gaps, this research seeks to do the following: The performance and scientific approach of researchers and people active in the ecosystem to express some selection criteria To be analyzed as a partner and investor in new businesses and start-ups.

Economic family businesses make up 70% of all businesses and play a significant role in growth and work of most of countries. The family businesses are the backbone of many economies. Many of these companies have a well-defined governance structures, but still most families operate without a transparent corporate governance system. The increasing volume of studies related to the concept of corporate governance and the concepts derived from it, as well as some of the inconsistencies drawn around the consequences of this concept, was a motivating factor, to inspire   the researchers of this study. We Conducted a review of the introduction, decision and conclusion; in order to integrate the components obtained from the findings of other authors in the field of corporate governance in family companies. Analyzing and fabricating the concept of corporate governance, especially in family companies; 2) knowing the factors and constituents of corporate governance in family companies and 3) introducing the antecedents and messages of corporate governance in private companies were among the main goals of this research. This study was done based on the pattern of four stages of systematic review and search articles. Then, by searching in reliable databases, this research was started and implemented. In the first stage, the top 440 articles in the scientific databases approved in CABS, a list that dealt with the theoretical field of corporate governance in the context of family businesses, were selected in five years period (2019-2023). In the first stage, the best and most qualified articles for in-depth review and finding the appropriate answer to the research question were downloaded, selected, screened and evaluated. Our Research was done in two phases, descriptive analysis and Research analysis.. By conducting this systematic review, 43 eligible articles were selected for final evaluation. The results showed that the main structure of corporate governance in family companies made up of a set of 75 codes, that included 17 antecedent codes, 29 dimension codes and 29 the consequences codes.

In recent years, marketing activities on social media have been considered important as one of the strategies to advance the company's social media marketing goals (Wibowo, Chen, Wiangin, Ma & Ruangkanjanases, 2020). In the world of business, the advancement of technology has influenced consumer behaviour through social media (Saghat Foroush, 2023). Social media platforms such as social networking (like Facebook), microblogging (like X), brand blogs, video sharing (like YouTube) as well as photo-sharing platforms (like Instagram) are most widely used by marketers to promote their products (Zollo, Filieri, Rialti & Yoon, 2020). With the ever-increasing advances in technology, most companies should create a positive image and active online presence and continuous interaction with their customers and other Internet users through websites and social networks (Razmi, MirzaeianKhamseh & Soltani Tajabadi, 2023).Corporate social networks are a subset of social media that provide users with online interactions and content sharing (Verhagen, Swen, Feldberg & Merikivi, 2015; Wibowo et al., 2020). Among the most popular social networks in the world and even in Iran, we can mention the Instagram social network, which had more than 1 billion and 300 million active users by 2023, and it is predicted that this number will increase to 5.5 in 2025. reach 1 billion active users (Statista, 2023). This social network is also popular in Iran because the research of Zobeidi, Komendantova and Yazdanpanah (2022) showed that 27% of Iranian internet media users prefer this social network to other media.On the one hand, social media marketing activities can be profitable for the company (Zollo et al., 2020), and for customers, the experience of interacting with social networks brings more engagement, satisfaction and loyalty (Yu, Yuan, Kim & Wang, 2021). The users of the Instagram social network have acknowledged that this network has been able to help them in sharing information and learning appropriately (Zobeidi et al., 2022). In the meantime, marketing researchers have paid particular attention to brand and branding because they are known as valuable assets of the company (Oliveira, Sonza & da Silva, 2023). Considering the growth of social media, brand experience and its effects on strengthening the company are considered strategic requirements for managers to create more value (Harandi, 2015).Today, the food industry has taken a special place in the global economy, and due to this special place, the attention of officials and researchers has been directed to it (Tarvirdizadeh, Mirzaei Daryani, Nahidi Amir Khiz, Pasbani & Honarmand Azimi, 2023). On the other hand, social media marketing is crucial for companies active in this industry, and the effort to engage potential customers and social network users with the company's brand has increased; this research examines social media marketing activities in creating a brand experience. This research was conducted on one of the companies in this industry, which produces hot drinks, such as coffee and tea, to provide suggestions to its active managers to increase user engagement and create a better brand experience.Therefore, the main goal of this research is to explain the role of marketing activities in the company's social media, emphasizing the mediating role of brand experience in the food industry and producing hot drinks (coffee and tea) and providing suggestions to increase customer engagement through marketing activities on the Instagram social network. Also, the current research seeks to answer the following questions:What effect do the marketing manager's activities in the company's social media have on the perception of customers' experience of the brand?How does customers' brand experience of the brand affect customer engagement;What effect does the company's social media marketing activities have on customer engagement?What role can brand experience play in the relationship between a company's social media marketing efforts and customer engagement?Are the company's social media marketing activities effective in the perception of which age group of customers and the brand experience?

The methodology of this research with a survey strategy is in the paradigm of positivism research, and it has been done using data collected from customers (or users) of a sample company, which includes 389 customers. The researchers collected the data through an online questionnaire. The structural equation modeling method was used to analyze the data.

The findings showed that marketing activities on the Instagram social network are significant through the mediating role of brand experience on customer engagement.

Also, the results of this research confirm that marketing managers, by designing activities on Instagram, can both directly and indirectly and, through the role of intermediary brand experience, increase customer engagement with the brand and the brand's Instagram page. Considering that the significance related to the relationships between the variables in the first four hypotheses was more significant than the absolute value of 1.96, four of the five hypotheses of the current research were confirmed with 95% confidence. Despite this, due to the moderation of the user's age variable, the results showed that social media marketing activities on the brand experience did not have a significant difference in the eyes of people from different age groups including generations X, Y and Z.The results and suggestions of this research can be valuable and practical for marketing managers to prioritize their activities in social media.

The purpose of this study is to rank and identify the effective factors in partner selection of foreign companies in strategic partnership from domestic companies of oil and gas industry (upstream). The statistical population of the present study based on the opinions of experts and Sampling was done by non-random method and from all available members. By proving the research background and the factors affecting in partner selection in strategic partnership, 21 factors been identified. While confirming these factors by using pairwise comparison method and AHP software the final questionnaire was created and asked views of all experts in this industry, 9 of the most effective factors by weighting them and analysis were identified, and founds shows that: effective government communication, common goals, strategic fit, mutual trust rank, are first to fourth among the factors affecting the selection of a partner in the strategic partnership of the oil and gas industry (upstream).

Science and technology parks are established to develop a knowledge-based economy since they play a significant role in developing the ecosystem of innovation. In the last two decades, we are witnessing a quantitative surge of science and technology parks in Iran, Now, we need to improve and develop the quality of this important player in the ecosystem of innovation. From the perspective of 1404, a significant contribution is considered for the knowledge-based economy in the national GDP. Currently, this share is very insignificant; less than one percent. The main goal of this research is to design an excellent model of science and technology parks in Iran with the aim of developing the role of companies based in the knowledge-based economy. The present study, using a qualitative approach and relying on symbolic interpretative philosophy, seeks to extract the essence of the excellence model of science and technology parks in Iran. In this regard, the grounded theory strategy has been used to explain the theory's induction. The data was collected through semi-structured interviews with 21 academic and executive experts in the innovation ecosystem and through theoretical sampling until the theoretical saturation point was acheived. The results of the research show that science and technology parks in Iran have the most characteristics of the first and second generation parks, and to excel,they should move towards developing the features of the third and fourth generation (features such as improving the welfare of local communities, having professional management teams, shaping the knowledge city, special innovation zones and digital parks).

Spectators are the most important group of audience in theater industry. Not only they are the main buyers and consumers of this artistic product, they can also cause the theaters and groups to continue their activities or close down. Considering the financial concerns of the managers and due to the fact that most of the chances of some private theaters in Tehran are empty, it is necessary to know the motivations of the spectators to attend the theaters. Accordingly, the purpose of this study was to investigate the effect of search and escape motives (personal and interpersonal) on the presence of spectators in theaters. The present study is applied in terms of purpose and descriptive-survey in terms of method. Based on non-random method, 407 spectators from the subscribers of “Tiwall” webpage in Tehran have been chosen and their answers to the questioners have been studied. To investigate the variables and hypotheses, SEM, SPSS and AMOS software was used. The findings indicated that personal and interpersonal seeking and personal escaping are effective on spectators’ attendance.

The inadequacy of comprehensive urban plans in dealing with the evolution of urban areas in recent decades provides the basis for the emergence of a new model in urban planning in Iran, called strategic planning. Strategic planning that, if the total conditions for success were available, could have been the solution to many of our problems in urban planning and management. However, the most crucial issue after strategic planning is the discussion of “Implementation,” which is undoubtedly the major challenge that managers face it in urban management. A problem that typically goes back to the implementation of strategies. Therefore, it is essential to discuss the causes and obstacles that lead to a miserable conclusion of strategic planning and why strategic plans are not implemented successfully, and what are the obstacles to its implementation? The purpose of this study is to identify the causes and obstacles that prevent the proper implementation of the Comprehensive Strategic Plan of Tehran.

This research is based on a symbolic paradigm using the Classic Grounded Theory Strategy. The type of research is from the perspective of the primary practical developmental orientation, from the perspective of exploratory purpose and the perspective of qualitative and inductive approach. The statistical population of this research is urban management experts who have been semi-structured interviews with them through theoretical sampling and up to theoretical saturation point. The data are categorized by open coding, axial, and theoretical, and finally, the final model of research is presented.

The final model of this study states that the barriers to the implementation of the Strategic Master Plan of Tehran fall into three general categories: Predominant Barriers, Intraoperative Barriers, and Post-Barrier Barriers, each of which has distinct categories and sub-categories.

Failure to fulfill the objectives of the Strategic Master Plan of Tehran and incomplete and inefficient implementation of these plans is not only due to the weaknesses of executors but also obstacles to the implementation of this complex, multiple and related plan before, during and after the planning and a series of causes and factors. Interconnectedness prevents the realization of the goals foreseen in these projects.

Cognitive science is one of the new knowledge. This discipline consists of subsets of neuroscience, psychology, linguistics, artificial intelligence and philosophy of mind and has been widely used in sub disciplines such as medicine, education, sociology, politics, information science, communication and media, medical engineering, command and control engineering, and even defense and war science. Cognitive enhancement emphasizes drug and non-drug techniques to enhance brain function and ability, and they are somehow aesthetic and empowering cognition While these techniques are essentially ethical or not, and the effects of each one can be applied to the social community, the researchers are in the position of the researchers. In this regard, the role of the government as a policymaker is very much in this area. This paper introduces cognitive science, cognitive enhancement, analyzes of ethical and social issues, and the role of the state as a policy-maker in this knowledge.

Increasing competition in marketplace and understanding the importance of customer maintenance for organizations, drives them to gradually making and maintaining long-term customer relationship. According to several researchers, relationship marketing is considered as one of the most useful approaches that companies and service sectors can use in order to maintain the relationship. This research has investigated the influence of marketing strategies– financial, social and structural bonds- on customer relationship performance– relationship length, depth and breath- through relationship satisfaction and relationship commitment as the mediators toward using new electronic banking services. This research is an applied research in terms of prurpose and descriptive-survey in terms of date collection. Furthermore, data analysis has been done using structural equation modeling. The selected sample consists of 266 customers of a state bank in Mashhad city using available to non-random sampling methods. The research results showed the significant and positive effect of structural bonds on relationship satisfaction and also relationship satisfaction on relationship commitment. Moreover, the results indicated a strong significant and positive effect of relationship commitment on relationship length, depth and breadth which represents the influential impact of relationship commitment on customer relationship performance. In sum, in this reserach social and structural bonds have a significant impact on relationship length and depth

In recent decades, corporate governance has attracted the attention of many researchers. Most corporate governance studies have focused on internal control mechanisms, while the research has ignored the role of external corporate governance controls in preventing manager's beneficial activities and maintaining stakeholder rights. This paper based on Philosophical foundations of symbolic and Qualitative approach seeks to design Corporate Governance Strategic Control Model in Iranian firms.
Introduction Unfortunately, in Iran, corporate governance does not play the role of sovereignty correctly in the country. The presence of non-obligated on board members, The selection of board members by directors, the integration of the role of directors with the board of directors, the creation of unofficial relationships among board members with directors, increasing costs ­representing and promoting the rate of corruption in recent years and lack of transparency and accountability; all are examples ­of the lack of effective corporate governance in Iran. Seeing corporate governance in the country reveals that the system of corporate governance that aims to avoid the cost of managing directors and executive agencies and protect the rights of its shareholders was developed gone astray, causing costs in the representatives of Companies. The main question here is that if members of the board of directors and corporate governance systems created in order to avoid the cost of representation and the role of strategic leadership, they would create the cost of representing and eliminating the rights of stakeholders and shareholders, what should we do? And how should this cost of the agent be controlled? The lack of external control mechanism regulating corporate governance and lack of previous studies ­is the third missing ring in this area. In fact, in this case, instead of merely seeking to identify mechanisms ­of corporate governance introduced, discovering the clusters and create new concepts with existing context, The meanings of which are made consistent with the operation of its content and the items are discovered and reviewed ­and this look and approach, tailored to the current situation is complex and turbulent. If we want to understand complex problems and growing corporate governance, we may need new methods. This article will provide strategic control model of corporate governance as a key structure in the navigation system forms the new direction for research and studies in this field. In fact, this research aims to design innovative concepts and models based on qualitative data that have emerged from the views of the participants in the study, is trying to use this way to extend the boundaries of knowledge in this sphere. But success is from Him, all from Him and to Him we shall return.
research questions are as follows:(A) What is strategic control theory corporate governance?
(B) What are the constituent elements of corporate governance model of strategic control?
(C) What is the statement of the legal and strategic hypotheses obtained?
Materials and Methods This study is by purpose, are foundations and orientation exploratory qualitative study. The strategy used is a classic grounded theory. All interviews were semi-structured the ruling elites and experts of the company have been collected.
Discussion and Results Theoretical coding explains how to communicate with each other. Usually in the time of the sorting and integrated code, graph theory, the initial encryption is formed. Open coding and key coding is done to categorize and classify the unencrypted data, but at this point and through coding theory, categories communicate with them and the trajectory of the story and explain the theoretical expression will be the final version of the control strategy to clarify corporate governance.
Conclusion As we observed in this study, the concept of strategic control concept of corporate governance is complex and multifaceted. This study seeks to answer the original question, namely inefficiency and corruption in corporate governance in the companies of Iran. By examining the current situation reveals that one of the main problems in the field is translation without thinking and research regulations of corporate governance, as in this study to examine the need for the regulation of corporate governance for companies of Iran according to the context the company would be established. In this study, we try to make this a serious gap to be answered through semi-structured interviews with the philosophy of subjective interpretation of symbolic and active participation of researchers in the research process, concepts Strategic control corporate governance structure and main category and the sub main category. As was discussed in coding theory, corporate governance requires serious and systematic control of the media. Media in the country should feel the responsibility to guard and protect the rights of beneficiaries if stronger than ever. The legal system is another powerful tool in the strategic management of corporate governance. Deficient rules of the country have many original Commercial Code. National legislators and policymakers should seriously re-engineer the Commercial Code and the rules of the Stock Exchange of the country in their agenda.
In today's complex conditions and in the absence of uncertainty now that is high, no longer, the tools and techniques of the old control to manage the payment of corporate governance can be used. In such circumstances, it is necessary to use complex tools specific to the rulers of our company. In such circumstances, the use of techniques, sensitivity analysis, outlining the future for multiple tolerant, caring strategies is needed to prevent strategic deficiencies. While not everything is under our control, self-control and internal control can be a substitute for the exterior and the exterior. The meaning of discourse, the prospect of competition among agents, the founder of corporate governance and control environment useful tools in complex and turbulent conditions can be. While not everything is under our control, self-control and internal control can be a substitute for the problems. The meaning of discourse, the prospect of competition among agents, the founder of corporate governance and control environment are considered as useful tools in complex and turbulent conditions.
Paying attention to corporate governance and all stakeholders to mechanisms of innovative and use them to gain control is necessary. We need to campaign with the culture of questioning, critical thinking and problem-solving thinking all stakeholders in the company and strengthen them. As it was mentioned in the discussions, the control measures will avoid errors and acts of the self-interested agent. Increasing and improving the quality of ratings in the country can be used as a control agent on corporate governance to be effective. In this regard, it is suggested that the rating of the effectiveness of corporate governance designed and developed every year for all companies listed on the Stock Exchange by the system based on the realization of the objectives of corporate governance rankings and a public announcement. Naturally, the regulations and the rating system has a vital role in the stock and the stock market will trend rate pricing. In the end, it is suggested that regulation of corporate governance Stock Exchange recently approved revised and re-engineering seriously, and the new Strategic control of corporate governance that is in this article was discussed, along with the criteria for admission and environmental Iran to be added.

Effective corporate governance is one of the main features of an efficient market economy. This may help the stakeholders gain information, and the right and the ability to efficiently manage the company through the process of governance. This study examines the effect of Corporate Governance Strategic Control on effective Governance of Corporation. The required data for this research has been collected through questionnaires by random sampling from among the corporates which are listed in stock exchange. Based on incidental sampling, 130 corporates were selected and the researcher-developed questionnaires were given to their managers. Meanwhile, structural equations method is applied using Smart PLS software for data analysis. The obtained results indicated that the Corporate Governance Strategic controls are effective on efficient Governance of Corporation. Moreover, internal and external Corporate Governance control as two main dimensions the Corporate Governance Strategic control are proved effective on Corporate Governance.

External environment of organizations includes in uncertainty, ambiguity and transformation. In these circumstances, strategic directors of organizations track an approach using the intuitive decision making skills and improvisational capabilities which result in quick decisions in facing challenges and help them improve the performance by responding to external changes quickly. The current research look for designing an organized framework in regards to the concepts of strategic intelligence, strategic improvisation and Agility performance in connection with each other and in Iranian knowledge based companies, trying to take action regarding development of available frontiers of knowledge in this area. This research is an applied-surveying type. The required data for this research has been collected through questioners by random sampling of knowledge based companies which are active in the field of information technology in Iran. Meanwhile, structural equations method is used through making use of Smart PLS ˡ software for data analysis. The obtained results indicate that the strategic intelligence and strategic improvisation are effective on Agility performance of Iranian knowledge based companies. Meanwhile the mediation role of strategic improvisation on effectiveness of strategic intelligence on Agility performance of Iranian Knowledge based companies is verified.

The Tourisim as a privileged industry has important. Today travel for health is one of the important goals of tourism, so health tourism has rapid growth in few years. This study seeks to derive the “what” and “why” of the pattern of Health Tourism Attraction model in Iran using qualitative research and drawing on symbolic philosophy. The main problem is that this research seeks to answer the scientific and systematic it is, this is a model to attract health tourism in Iran? What factors and elements that attract health tourism in Iran? What is the function of these factors? Accordingly, this study uses classic grounded theory analysis and induction-based coding approach. The conclusions are emerged from 20 semi-structured field discourses through theoretical sampling and to reach the stage of saturation extract, and at the end of the Dell data Health Tourism Attraction Model has been articulating. This model includes five dimensions: Therapeutic value, Health promotion, Islamic health service and tourism attractive.

The organizational citizenship behaviors, as optional & intentional behaviors of employees, have considerable effect on individual and organizational performances, placing employees in a situation to perform some assignments beyond their assigned In this study, the effect of organizational citizenship behavior on .tasks and functions the brand Image and its dimensions, from the point of view of the customers of agents of an insurance company are investigated. The research population includes both staff and customers of the agents of an insurance company and the sample is chosen through judgmental nonprobability sampling method. The data collecting tool is a questionnaire. For evaluating organizational citizenship behaviors, we used Podskoff et al. questionnaire and for measuring brand image we employed a self-build questionnaire based on Kim, Tang, Hawley and Aker studies. This research is an applied one with surveying nature. Structural equations method and PLS software are used for data analysis. The findings suggest that all dimensions of organizational citizenship behavior have a positive and meaningful effect on brand image from the point of view .of customers

Studying language in micro, native and local domains is one of the emphasized streams of research in the newest paradigm of strategy research, namely, “strategy as practice”. This critical study seeks to derive the “what” and “why” of the pattern of strategic control model in weight industry of Iran using qualitative research and drawing on social constructivism philosophy. Accordingly, this study uses grounded analysis and induction-based coding approach through Atlas.ti – specific explorative analysis software. The conclusions are emerged from 15 semi-structured field interviews through theoretical sampling and to reach the stage of saturation extract, and at the end of the Dell data control model weighting has been articulating a strategic industry.

The Competitive Intelligence is the energy resulting from the systematic process of collection، review، and analysis of the information of environment، competitors، customers، suppliers، and market trends. It should be mentioned that Iran includes multiple subcultures. Now the major question that arises is whether we can try to promote competitive intelligence in an environment consisting of subcultures، without benefiting from cultural intelligence and compatibility with different cultures، or not? The current research seeks to design a developed & organized framework in regards to the concepts of “Cultural Intelligence” and “Competitive Intelligence” in connection with each other and in Iranian knowledge based corporations; this research also tries to take action towards development of borders of the knowledge available in this area. This research is of an applied type، with surveying nature. The data required for this Research has been collected through a random sampling، from Iranian knowledge-based corporations، being active in Information Technology. Meanwhile، the method and software which were used for data analysis named “Structural Equation” and “Smart PLS”، respectively. The results indicate that the Cultural Intelligence affect the Competitive Intelligence of Iranian Knowledge-Based Corporations.

Organizational learning makes the companies to maintain their competitive advantage and organizational development. Increasing innovational performance and organizational learning needs an effective and sustainable communication with all stakeholders and considering environmental concerns. Social capital is a kind of capital that facilitates the access to information and vital resources in order to improve environmental performance، organizational learning and taking advantage of environmental opportunities. The aim of this article is to develop a systematic framework about social capital considering the mediating role of knowledge transfer and organizational learning in Iranian knowledge based organizations and tries to broaden the frontiers of knowledge in this area. This study، based on its aim، is an application research، and based on data collection method، is a descriptive one. Data was gathered using a questionnaire from a random sample from knowledge based organizations in Iran. The obtained data was analyzed using structural equation modeling technique and Smart PLS software. The results indicate that in Iranian organizations، social capital and knowledge transfer have an effect on organizational learning. Also، the mediating role of knowledge transfer in the relation of social capital and organizational learning in Iranian knowledge based organizations is confirmed.

The importance of brand equity in current marketing world is clear. a strong brand can be worth more than the usual value for an organization. This issue has an utmost important in the tourism industry. Todays tourism organization are looking for the identification of effective factor for promoting the equity of brand in their customrs mind. Advertising is also one of the issues that today even the most distant parts of the world are familiar with and in affected by it. This article seeks to develop a systematic framework about brand equity and its dimension, Advertising and consumer response with mediator role of knowledge transfer and innovational performance in in Tourism and Travel Agencies in Tehran and trying to broaden the frontiers of knowledge in this area. Data for this study as non-random sampling of customers in the travel and tourism offices in Tehran city by using a questionnaire has been collected. This study, based on aim, is an applicable research, and based on data collection method, it is a descriptive research with Using Smart PLS software. The result of study showed there was a significant positive effect of on consumer response.forthere more it showed that advertising has a positive effect through brand equity and its dimentions on consumer response.

One of the key factors for survival of knowledge based organizations is continuous promotion of creative performance of the organization. In these organizations creativity in performances protects the competitive advantage as well as the organizational growth and development. On the other hand creating an innovative performance requires quick strategic decision makings based on information and data resulting from strategic intelligence. Successful organizations are those that are wise and are informed of their internal/external information and data, changing them to organizational knowledge and intelligent. The current research look for designing an organized framework in regards to the concepts of strategic intelligence, strategic decision making pace and innovative performance in connection with each other and in Iranian knowledge based companies, trying to take action regarding development of available frontiers of knowledge in this area. This research is an applied-surveying type. The required data for this research has been collected through questioners by random sampling of knowledge based companies which are active in the field of information technology in Iran. Meanwhile, structural equations method is used through making use of Smart PLS ˡ software for data analysis. The obtained results indicate that the strategic intelligence and strategic decision making pace are effective on innovative performance of Iranian knowledge based companies. Meanwhile the mediation role of strategic decision making pace on effectiveness of strategic intelligence on innovative performance of Iranian Knowledge based companies is verified.

One of the most significant issues in today’s world is the immediate alterations of governments as well as governorship and directions processes. The traditional and historical roles of governments have changed and the governorship and directing processes nature have been transformed all over the world consequently. In Regards to governorship there are numbers of various theories being submitted by connoisseurs, but what has been taken into consideration more is a good governorship. Criticisms as well as inadequacies of a good governorship caused us searching for a more comprehensive alternative, and bringing up the concept of comprehensive governorship. What gaps are evident in public administration field is arguing about comprehensive governorship as a substitute for good governorship. The current research has proceeded to explain the comprehensive governorship dimensions and features from the governmental standpoint of Imam Ali, and has also compiled the transcendental governorship model based on Imam Ali’s Governmental Life. The current research has two sections including referring to the management scientists’ researches regarding to review and criticism of governorship concepts, theories and patterns as well as their reading out (revision) on the basis of the Islamic thoughts and introduction of alternative principles or complementary comprehensive governorship pattern based on verses and traditions. That is why the research method being used in this Research is a one which is harmonious with the particular circumstances of each case which observes the specialties and conditions of each section as well. This anxiety caused us using both Religious Jurisprudence & Hermeneutics Methods in the current research. This research is a fundamental one striving toward reaching a fixed reliable explanation in regards to features of comprehensive governorship from the point of view of Imam Ali’s Knowledge, through integration of Religious Jurisprudence & Hermeneutics Methods.

In marketplace a desirableCustomer image، is a valuable asset for organizations. Managers must adopt appropriate approaches to assess and manage their organization''s image in the minds of customers and lead to better achieving organizational goalsto provide their customer satisfaction. Today، organizations are recognizing the importance of mental customersimage and look for creating adistinctive image of them. Mentalimage of the organization has some effect onmultiple factors such as satisfaction، perceived value، perceived quality and customer loyalty. it could cause to gain competitive advantage for organizations، especially in the services sector. This paper presents a model which is made by the researcher to investigated the effect of organizational image on the behavioral characteristics of consumers such as loyalty، satisfaction، perceived value and quality. the using data was gathered by a questionnaire from customers of Shandiz chain restaurantsin non-random sampling method. This study، based on aim، is an applicable research، and based on data collection method، it is a descriptive research. Also، considering its data analysis method، it is a structural equation based research using PLS software. The results of the study indicate the effective role of image on satisfaction، perceived value، perceived quality and customer loyalty. The indirect positive effects oforganizational image on loyalty bythe mediator role of perceived quality is confirmed but، the mediator role of satisfaction and perceived value is not accepted. Moreover، Other research findings States that satisfaction، perceived value and quality has a positive impact on customer loyalty. in this study، the positive effect of perceived value and quality on customers satisfaction is Confirmed whereas، the Effect of perceived quality on perceived value is not accepted

The organizational citizenship behavior، as the optional & intentional behaviors of employees، have considerable effect on the individual and organizational performance، placing the employees in a situation to perform some assignments beyond their occupational description and functions، one the one part the brand making topic as well as brand management have various fans nowadays in marketing world to the extend that making a popular powerful brand in the market is the goal of may organizations. The effects of expressing organizational citizenship behavior on the brand value and its dimensions as well، from the point of view of the customers in innovation model are reviewed in the current article. The data required for this research haven been collected by «Padideh Shandiz Chain Restaurants» guild union employees polling in connection with organizational citizenship behavior and on the customers'' available nonrandom sampling basis in brand value section and in the form of a questionnaire. Podskoff and his colleagues questionnaire was used for evaluation of citizenship behavior، and the researcher questionnaire، designed based on Kim، Tang، Hawley and Aker studies، was used for evaluation of the brand value. This research is applicatory with surveying nature، structural equations method and Pls software are used for data analysis. The concluded results express that all the dimensions of organizational citizenship behaviors have a positive meaningful effect on the brand value from the point of view of the customers.

Nowadays, the innovational performance is one of the key factors of knowledge-based organizations’ survival issue. Innovations in performance lead organizations to maintain competitive advantage and organizational development. Creating an innovational performance needs an effective and sustainable communication with all stakeholders and public environment in organization. Social capital is a kind of capital that facilitates the access to information and vital resources in order to improve environmental performance while takes advantage of environmental opportunities. This research seeks to develop a systematic framework about social capital, mediator role of knowledge transfer and innovational performance in Iranian knowledge based organizations while tries to broaden the frontiers of knowledge in this area. This survey is an applied research based on its very aim. The data gathered through random sampling method from Information Technology knowledge based organizations in Iran by questionnaire. Structural Equation Modeling used to analyze the data by the help of SmartPLS software. The results indicate that social capital and knowledge transfer have impact on innovational performance in Iranian knowledge based organizations. In addition, the mediator role of knowledge transfer in impressing social capital and innovational performance in Iranian knowledge base organizations is confirmed.