فهرست مطالب فائزه حامد همراهیان

The corona virus as a pandemic and unknown disease has provided the field for various innovations. Social capital with communication between managers and employees has brought knowledge for innovation in providing services. The purpose of this article is to investigate the effect of social capital components on innovation capability through tacit knowledge sharing. The research is applied in terms of purpose and correlational in terms of descriptive implementation method. Its statistical population is managers and employees of beauty clinics and limited surgery centers in Mashhad city, and a sample of 125 people was selected by stratified random method. To measure the variables, a standard questionnaire with the components of social capital, tacit knowledge sharing, and innovation capability was used to measure content and form validity from the point of view of experts and content validity, and convergent validity was used to check construct validity. To measure the reliability of Cronbach's alpha, the reliability of the reagents and the composite, and for the modeling method, structural equations have been used. The results show that structural social capital has a positive and significant effect on tacit knowledge sharing, cognitive social capital has a positive and significant effect on tacit knowledge sharing, and communicative social capital has a significant effect on tacit knowledge sharing. The sharing of tacit knowledge has a positive and significant effect on innovation ability. Also, the results showed that cognitive social capital, structural social capital and relational social capital were not confirmed through tacit knowledge sharing about innovation ability.

Religious tourism is one of the oldest and most important types of tourism that has a realistic share of dedicated tourism activities. Religious tourism, in addition to economic and financial aspects, also has a social connection with other Islamic societies and provides interaction between nations and cultures that have common points. The purpose of this study is to investigate the factors affecting the memorable experience of religious tourism and analyze its consequences, including the revisit intention and intention to recommend to others. The present study is an applied survey in terms of purpose and descriptive method in which the statistical population is religious tourists in the holy city of Mashhad and the 384 people were selected using simple random method. Data collection tool is a localized questionnaire, and its validity is through expert approval and in part with confirmatory factor analysis, convergent and divergent validity as well as its reliability through Cronbach's alpha and composite case reliability Assessed. In order to analyze the collected data, structural equation modeling was performed using SMART-PLS software. The results of this study showed that the engagement of religious tourists in Mashhad has a significant effect on cultural interaction and their memorable experiences. Also, memorable experiences of religious tourists in Mashhad have a significant effect on the destination revisit intention and recommend the destination to others. Finally, the engagement of religious tourists in Mashhad through cultural interaction affects their memorable experiences.

Attracting and retaining medical tourists, as well as converting users of medical tourism services into loyal tourists, is of great importance. Situation analysis can boost the capabilities of the medical tourism industry and retain the medical tourist; therefore, this study was conducted to determine the relationship between medical tourists' satisfaction with the intention to return through trust in medical tourism destinations.

In this descriptive-survey, study population was medical tourists referring to hospitals and medical centers in Mashhad City, Iran, of which 384 individuals were surveyed using the available method and a questionnaire. The content and construct validity were confirmed, and the reliability was computed as 0.953 through Cronbach's alpha. Data analysis was performed using Structural Equation Modeling.

The study of the relationship between research variables indicated that the satisfaction of medical tourists was significantly related to trust in staff and in the hospital. Besides, the effect trust in staff and in the hospital on the intention of medical tourists to return was confirmed.

Three factors of medical tourist satisfaction, trust in staff, and trust in hospital trust play a major role in the return of medical tourists, among which staff trust has the greatest impact on increasing the intention of medical tourists to return to hospitals.