فرزانه خوشه بست

Event tourism is one of the important motivational factors in tourism, which is important in the development and marketing programs of most regions. If managers at all levels and in all forms of tourism, consider one-dimensional development and develop without considering the stakeholders, they will not be able to create sustainable attractions and achieve various goals. The present study in order to plan regional development and marketing and achieve multidimensional development with the aim of analyzing the dimensions affecting tourists' perception of cultural events using a combined methodology and descriptive-survey method to identify, prioritize and analyze Various dimensions of success have dealt with the factors affecting the perception of tourists.  For this purpose, we analyzed and categorized by help of experts, and through qualitative analysis and conceptualization, the various dimensions presented by previous researches; and extracted dimensions affecting the perception of tourists of the even. Then, by conducting a survey study and using Cochran's formula, we selected 350 tourists participating in the Ferdowsi commemoration event in Mashhad in 1998 as a sample and analyzed Analyzed, categorized and prioritized their perception of how successful the event was and then the dimensions identified by fuzzy TOPSIS method. The final analysis of the components explaining the perception of tourists from the Ferdowsi commemoration event indicates that it is important that interactive-social perception is the most important priority for tourists. In the second place is the importance of personal perception that can show itself in personal satisfaction, good hope and quality of the event

Event tourism is one of the important motivational factors in tourism, which contributes to the development and marketing programs of most regions. If managers and planners at all levels and in all forms of tourism, consider one-dimensional development without considering the intergenerational stakeholders and all the pillars of development, they will not be able to make a sustainable attraction, and will not be possible to achieve event development goals. In this paper, by studying and analyzing the different dimensions of the success of the event, the dimensions that best guarantee the perception of the effective stakeholder community and the success of tourism events were presented. For this purpose, the various dimensions presented by the researchers were reviewed, categorized, and co-conceptualized by a panel of experts. In this process, Kendall coefficient in the form of SPSS 22 software was used to determine the degree of coordination in the expert opinions used in the Delphi method. Thus dimensions and indicators were approved and presented as final dimensions that in the final consensus process, its Kendall coefficient was more than 0.7. The results of the content analysis indicate that the factors affecting the expectation and perception of the three stakeholders of local people, tourists, and event organizers in five dimensions of physical, economic, social, cultural, and personal development will make it possible to successfully host a cultural event.

Event tourism as one of the types of tourism that according to Getz, has been proposed in the tourism industry and research community for several decades, is one of the important motivating factors in tourism and in programs. The development and marketing of most areas is an important factor. With this description, in recent decades, the event management sector is evolving and becoming a strong industry that has been considered through the development of communities. In this regard, in order to achieve success, it is necessary to pay attention not only to the shareholders, but also to all groups and individuals who influence or are affected by the development of the event in any way.
The present study was organized in line with regional development by event management which has identified, prioritized and analyzed different dimensions of the success that affects the perception of organizers.

In this study with combined methodology and descriptive-analytical survey method, different dimensions of the components that affect the perception of organizers are identified, prioritized and analyzed.For this purpose, the various dimensions categorized by the panel of experts, and all the effective components on the perception of the organizers were presented. Afterwards, by a questionnaire among 50 organizers of the Ferdowsi commemoration in Toos area of Mashhad city, which were selected by Delphi counting technique, their perception of event was measured and then analyzed by fuzzy TOPSIS method.

In this research, in a step beyond the previous researches, the dimensions affecting the event have been prioritized, and provide a more detailed roadmap for the organizers on how to pay attention to the dimensions affecting the success of an event.The results show that physical perception with the first rank has the greatest impact on the process of understanding the event for the organizers. In other words, physical space, accessibility, infrastructure development, diverse and aesthetic content qualities, and imagery can create a better and more effective understanding in management of events.s.

Event tourism As a new type of tourism is growing rapidly in various spatial patterns in the world. Event tourism has accounted for almost $ 400 million of annual trade in the world, and according to reports published in the last two decades Event tourism is one of the fastest growing travel and tourism sectors. This is while Iran is the land of traditions, rituals, customs, and great events, and each of them has a world of mysteries and unknowns. Each of these rituals and events in the territory of Iran is capable of attracting tourists on domestic and international scale in the event of the "production of tourism products", which results in the creation of employment and income for residents of the country's tourism destinations. In the meantime, the Red Gold festival in Qaenat, which coincided with the harvest season for saffron in the district of Qaenat, was one of the events that could be a good basis for the development of event tourism in the province. However, this festival was hold only Three courses and stopped. In this regard, this paper, in the framework of a strategic assessment methodology, examined the tourists' event based on the festival of the Red gold and from 32 specialist and experts, based on a SWOT model, a survey was conducted by a researcher-made questionnaire. And evaluates the results in the framework of the MS-SWOT model. It promotes the choice of a conservative or defensive strategy (WO); hence, it is necessary to use the opportunity offered by agricultural tourism, historic-cultural tourism and nomadic tourism in the region to link tourism with the event. The Red Gold Festival is to be held by local residents and NGOs. At first the Event Tourism target market of The Red Gold festival is nationally, which requires marketing through domestic media. Planning various tourist tours to the destination of Gaenat at the time of festival is the first priority of the target market and the demand market for domestic tourism.