فضل الله کاظمی

The purpose of this study is to examine the destination image on the intention of tourists to visit again with the role of marketing mediator. The research method is descriptive and correlational and the statistical population of this research includes visitors to the historical monument of Nasir Al-Molk Mosque in Shiraz. Based on Morgan table, 384 people were selected as the sample and non-random sampling method is available. Measurement tools in this study were standard questionnaires for measuring the destination image of Emami et al. (2014), intention to revisit light tourists and colleagues (2014) and Abbasi relational marketing (2003). The validity of the questionnaires was confirmed through content and its reliability was confirmed using Cronbach's alpha. Data analysis using Likert spectrum (five parts) and Smart Pls2 software. Data analysis indicates a positive and significant effect of the destination image on the intention of tourists to visit again through relationship marketing.

Leadership has not always shown its nice face; rather, in some cases, it has exhibited the dark part such as the authoritarian leadership and Machiavellian leadership which could negatively affects the organization and its performance. Therefore, the purpose of current study is to explain the mediating role of authoritarian leadership and organizational cynicism in the relationship between Machiavellian leadership and employees’ deviant behavior.

This research is descriptive–correlation study. The statistical population of the study consisted of the employees of one of the governmental organization of Shiraz, a total of 127 subjects were selected by random sampling as a statistical sample. The instruments for data collection were questionnaire. To analyze the collected data, vertical factor analysis and structural equation modeling and smart PLS software were used.

Based on the results of the study, it was found that Machiavellian leadership has a positive and significant relationship with authoritarian leadership, organizational cynicism, and deviant behavior. Results also show authoritarian leadership has a positive and significant relationship with organizational cynicism, but its relationship with deviant behavior is not confirmed. It was also shown that organizational cynicism has a positive and significant relationship with incidence of deviant behavior. Finally, the role of mediator of organizational cynicism in the relationship between Machiavellian leadership and deviant behavior was confirmed, and also the mediator role of the authoritarian leadership in the relationship between Machiavellian leadership and deviant behavior was rejected.

In this research, it has been shown that in parallel with the increase of the Machiavellian level of leaders, the rate of authoritarian leadership, organizational cynicism and deviant behavior would also increase. Meanwhile, organizational cynicism, unlike the authoritarian leadership, would increases the intensity of the relationship between Machiavellian leadership and deviant behavior.

The aim of this study was examine the relationship of abusive supervision with organizational citizenship behavior and affective organizational commitment. Also examined the relationship of employees' perceptions of interactional justice as moderator variable. This study in terms of aim, functional and in terms of data collection, descriptive survey and the population of the population consisted of 126 elementary school teachers in Arsanjan. Data collecting tool was questionnaire. Validity and reliability the questionnaires using face validity, construct validity and Cronbach's alpha were examined. To analyze the data, confirmatory factor analysis and structural equation modeling was used. The results showed abusive supervision has a negative and significant relationship with organizational citizenship behavior, affective organizational commitment and employees' perceptions of interactional justice. It was also found employees' perceptions of interactional justice has a positive and significant relationship with organizational citizenship behavior and affective organizational commitment. Finally, the results was confirming a significant role Variable mediator of employees' perceptions of interactional justice in Relation between abusive supervision with organizational citizenship behavior and affective organizational commitment

This Study Was Done to Evaluate the Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification in Mobile Telecommunication Company of Iran “Hamrahe Aval”. In this study, the variables were evaluated by a questionnaire. A questionnaire was distributed among 400 individuals from the statistical population that was distributed among all customers of the Mobile Telecommunication Company of Iran “Hamrahe Aval”, in the city of Shiraz. The research method was descriptive and correlational. To answer the questions and check the hypotheses by Smart-PLS Software, the structural equations method and path analysis with partial least squares (PLS) method was used. The results show that Affiliation and self-confidence have a positive and significant effect on the behavior within the consumer role in branding. The results of this research also confirm the positive and significant effect of self-esteem and individual autonomy on consumer redundancy behavior in branding. The results also show that behavior in consumer role and consumer redundancy behavior in branding has a significant effect on brand identification.

This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker (1990) And sales and profitability of the company from the Quranfleh et al. (2014) questionnaire were used and a questionnaire was distributed among 190 individuals from the sample population of all the managers and experts selling tile and ceramic factories in Iran. The research method was descriptive correlational. Structural equation analysis and path analysis using partial least squares (PLS) were used to answer the questions and to investigate the research hypotheses with Smart-PLS software. The results show that the firm's competitive advantage to the company's marketing strategy has a positive and significant effect. The results also confirm the positive and significant impact of the company's marketing strategy on the company's image and the use of brand equity. The results confirm the positive and significant impact of the company's image on the use of brand equity, but does not confirm the significant impact of the company's image on sales and profitability of the company. The results show that the use of brand equity has a positive and significant effect on sales and profitability of the company, but the firm's competitive advantage on sales and profitability of the company has no significant effect.

In order to evaluate to determine the effect of Personal, situational and psychological traits on behavior impulse buying were conducted. The statistical population of this research is includes customers of retailing industries in Shiraz City and a random sample used to collect information from customers of retailing industries. In this research the variables of Personal traits (Shopping enjoyment and Impulse buying tendency) ,Situational traits (Money availability,Time Availability, Browsing in store,Store Environment ,Group's Buying and direction of sellers) and psychological traits (Emotional intelligence and Self-esteem) were measured and the data were analyzed. For statistical analysis, descriptive statistics and inferential statistics and correlation, hierarchical regression and structural equation modeling was used. The results, a significant relationship between the dimensions of the shopping enjoyment and Impulse buying tendency related to Personal traits and dimensions of the Money availability, Time Availability, Browsing in store, Store Environment, Group's Buying and Direction of sellers related to situational traits and Emotional intelligence related to psychological traits as well as the lack of a significant relationship between the self-esteem of psychological factors on impulse buying

Today, the use of survey-based fuzzy assessment models is very common. Most developed methods, had rarely attended to the reliability of survey participants’ opinions. This paper proposed a new fuzzy multi-criteria evaluation model for improving the reliability of individual’s opinion (verbal judgment). For this, first, SWARA and COPRAS methods are developed in a fuzzy environment. Then, Z-number concept is used to increase data reliability and accuracy of final results, while differentiating between the weight of the evaluators (people participating in the survey). To illustrate the implementation process of the proposed model, a practical case study of Internet Banking is done. This case evaluated the quality of Internet banking services of the Kosar Credit Institute based on customer satisfaction criteria. Finally, while interpreting the numerical results and describing the prominent features of the proposed fuzzy model, management results and suggestions are also discussed. The proposed approach in this paper is a new fuzzy multi-criteria decision making model that improves the reliability of individual’s verbal judgment of, while reducing the inherent uncertainty in evaluation issues. This model will improve the reliability of decision-making data and increase the accuracy of final results.

Today, city brand creation and retention is a main consideration for urban managers and is an issue if being successful could bring welfare, prosperity and happiness for the citizens as well as keeping the cities alive. The first step towards creating a city brand is recognizing the factors that are effective and play a role. The purpose of this research is to review the effective key factors in the creation of city brand of Shiraz city. In order to analyze the research data, statistical techniques of structural equations modeling, including a combination of path diagram and confirmatory factor analysis, have been used. The findings show that the variables forming the model for creating the city brand of the Shiraz, in order of preference and rank, include: historical, religious and cultural heritage, tourism attractions, transportation and communications infrastructures, service range, environment, creditable educational centers, international status, urban culture, social issues, and the last one is business opportunities.

The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz.
The current research is applied in terms of target and in terms of collecting causal research information. In this study, using a field research method and using a standardized questionnaire for collecting data. The statistical population is all customers of chain stores in Shiraz. In this study, a one-stage cluster sampling method was used. A sample of 385 questionnaires was used for this research. The reliability of the questionnaire was confirmed by Cronbach's alpha and the validity of the questionnaire was confirmed by a number of experts from the statistical community and marketing professors.
The findings of the research indicate that Merchandising has a positive effect on customer satisfaction and the positive effect of customer satisfaction on customer purchasing decision. Merchandising also has a positive and significant effect on customer purchasing decisions with the mediating role of customer satisfaction.