محمدرضا انبیائی

Today, with the arrival of new technologies brought by the fourth industrial revolution, organizations can improve their productivity. And considering the many challenges that exist in the country's motorcycle industry; Including sanctions, and various environmental requirements and pressures, motorcycle after-sales service companies are forced to establish a comprehensive software management system. Also, with the advancement of technology and the introduction of new technologies such as the Internet of Things, services are provided for organizations that can help them have a more efficient organizational architecture than before. The result of this research is the design of an organizational architecture based on the Internet of Things for after-sales service companies in the motorcycle industry. To achieve this goal, the inspection unit of one of the branches of Kavir Motor Company was selected as a case study and its processes were rewritten using a piece of hardware based on the Internet of Things; Then, by choosing the famous Zackman framework as the organizational architecture, the first two lines of this framework were rewritten with the Internet of Things and a new organizational architecture based on the Internet of Things was created. In this research, the Internet of Things is the independent variable and the pillars of Zackman's framework (data, function, network, people, time, motivation) are the dependent variables. Based on this, six hypotheses were considered for the research and according to the research questions and hypotheses, a questionnaire was designed for scientific experts in the field of organizational architecture and Internet of Things, and after gathering the opinions of experts and analyzing the questionnaire with chi square test, a questionnaire was also designed for Transportation industry experts (managers and experts in the field of information technology of after-sales service companies) designed and after completion by them and analysis with the third order Wilcoxon test, conclusions were drawn regarding the research hypotheses, which finally out of the six research hypotheses, The fourth hypothesis of the research was rejected, and the first, second, third, fifth and sixth hypotheses were confirmed.

According to the importance of political contributions in communities on the one hand, and the highlighted role of marketing in the success of candidates on the other hand, whereas, political marketing is a new and scientific way in the process of attracting votes, it is clear that, the necessity of comprehensive research in this regard is a very important and necessary, that in addition to the introduction of traditional and modern effective tools of political marketing, expresses the effect of each of them, particularly ranking the tools. In this study, while relying on the principles of marketing we have tried to determine the status of traditional and modern tools in political marketing from the perspective of the elite. In this study, a questionnaire was designed and distributed among 388 Iranian elites (economists, politicians and military rings(. Data was analyzed by using structural equation modeling. Results of the study show that: Propaganda tools have a positive impact on the elite attitude and expectations, as well as, attitudes and expectations have a positive impact on the elites' decision-making process. Propaganda tools have a significant impact on the decision-making process of elites through attitudes and expectations as an intervening variable. In addition, related and determining factors of the elites' decision-making process include respectively: Propaganda tools, propaganda tools based on expectations, propaganda tools based on propaganda tools based on attitudes, expectations and attitudes.