فهرست مطالب مینا سرشار

ost sales managers focus too much on the product and various marketing methods and not enough on sales strategy. The purpose of the study was the importance of strategic planning in the sale of organic products in knowledge-based companies. The adopted research method is exploratory mixed research. In the qualitative part, purposeful sampling was used. In total, 20 experts and university professors were interviewed. In the quantitative part, the statistical population included 30 knowledgebased companies, which were selected using a simple random sampling method based on Cochran's sample size formula. As such, 300 people were selected and a questionnaire was provided to managers and employees for model testing. The validity in the qualitative part was addressed taking into consideration the criteria of confirmability, dependability, transferability, and credibility, and in the quantitative part, was addressed using content validity and construct validity. Reliability was confirmed in the qualitative part by test-retest methods and intercoder reliability and in the quantitative part by Cronbach's alpha coefficient. The developed qualitative model was tested in the form of a questionnaire. In the quantitative part, the model was investigated using confirmatory factor analysis and the fit of the experimental model was determined. In general, the results of the structural model showed that the proposed model has sufficient validity, which was analyzed using the Amoss software for the structural equation model. The fit of the structural measurement models and the overall model were confirmed. Finally, the general approach of strategic planning in sales shows that in order to sell products in knowledge-based companies, there is a strong need for interaction among members to formulate their strategy.

Considering the current economic conditions of the country and the need to implement a resistance economy to get out of recession and economic crisis, relying on power and domestic production has become more important than in the past. Therefore, you should try to strengthen and expand knowledge-based companies that are the main arm of domestic production. In knowledge-based companies, economic growth and job creation are realized in proportion to innovation capacity. Therefore, the purpose of this study is to identify the factors affecting the strategic plan of domestic product sales of knowledge-based medical leech breeding companies. This research is based on the Delphi technique and interviews with experts in the company knowledge-based research has been done. The information was collected using the snowball sampling method with 15 experts, including university professors, experts and experts, and managers of knowledge-based companies in the field of medical leech production. The model of the strategic plan for the sale of internal knowledge-based products has 7 dimensions, which are: knowledge-based products, market communications, customer support, management factors, human resources, innovation and financial resources, and 23 indicators.

Background and success is not possible without strategy and detailed planning in any field. A business that operates in the field of sales, in addition to strategic marketing planning, must also prepare a strategic sales plan for itself. The purpose of this current research is the strategic plan of selling the domestic product of leech breeding in knowledge-based companies. This research was carried out in the framework of a qualitative approach and using the foundation's data research method.
The data collection tool was semi-structured interviews, and in order to collect information, interviews were conducted with 20 experts, including university professors, experts and managers of knowledge-based companies in the field of medical leech production, using a targeted sampling method. The sampling method was non-probability and purposeful snowball method.
Ethical considerations: In all stages of writing the present research, while respecting the originality of the texts, honesty and trustworthiness have been observed.
  The findings of the research indicate the extraction of 387 open codes, 10 concepts and 6 categories, which in the form of a paradigm model include: causal conditions, central conditions, contextual conditions, intervention conditions, solution/interactive and finally the result which is the production of knowledge-based products.
A knowledge-based company is the most effective company in innovation and knowledge growth, which enables the production of knowledge-based products.

The family has an irreplaceable role in ensuring the health of the individual and society; therefore, children should grow up under the care of parents and within the family. Parental care means keeping children in touch with the family. The present study has reviewed international documents on the necessity of children's right to family life in the light of the human rights system. The family, as the solid foundation of society and the first social institution, is a natural and fundamental unit that has historically always acted as a supporter and provider of the basic needs of its members. Numerous factors in the past few centuries and especially in recent decades have caused significant changes in the definition and structure and function of the family and the role of government in this entity. The international human rights system also recognizes the variability of the concept of family and that this concept varies from place to place and from time to time depending on historical, social and cultural conditions, while accepting the existence of different forms of social classes in all over the world, there is no specific definition of family and its types. Nevertheless, the right to family life of children is recognized as a fundamental right in the international human rights system. In addition to stipulating the right of the child to live in the family, the right to marry, to found a family, and support the institution of the family have been taken into consideration, which are rooted in human dignity and freedom.