فهرست مطالب کاظم دانش ثانی

The aim of this study was toStandardization of Neuromarketing Questionnaire in Sport. The statistical population of this study were the consumer’s sport’s wear brands common in Iran included Nike, Adidas, Reebok, Puma and Majid. The sample size consisted of 384. Measurement Instrument was researcher-made questionnaire. A validation study was conducted by management experts. Statistical methods were descriptive indexes for describing data, Cronbach`s alpha for determining reliability, Exploratory factor analysis and Confirmatory factor analysis to determine the construct validity was used. Analytical results showed (α=0.95) reliability for Neuromarketing questionnaire. The amount KMO= 0.87. The amount of relationship and T-value, and they could be a good predictor for their agent. X2/df=2.77, RMSEA=0.068 indexes and NFI=0.94, CFI=0.95, IFI=0.95, AGFI=0.90 and GFI=0.95 also confirmed the goodness of models. Also, the results about the relations of factors with the meaning of Neuromarketing showed that all factors could be a good predictor for the concept of Neuromarketing (T-value=±1.96). Neuromarketing questionnaire reliable and valid measure that can be used to evaluate Consumer behavior in the field of sports and reliable and consistent results are achieved. Finally, based on the results obtained, the neuromarketing questionnaire is reliable and valid measure through which sustainable and stable results can be achieved in a way that helps to sports marketing in changing, convulsive and competitive environment and consequently, marketers, manufactures and sports managements with help of obtained results can design their own advertisements in a way that has the most influence on sports consumer.

Using analytical hierarchy process (AHP), the aim of this study was to identify and prioritize the factors affecting neuromarketing in sports.
Societies and statistical samples in qualitative section were including 9 doctors of neurologists and neuroscience professionals and 8 marketers and experts in the field of marketing and neuromarketing. To this end, by preparing the couple scale questionnaires using AHP and confirm its validity by six experts, weighting and ranking of different factors were analyzed by the Expert choice software.
Software output analysis revealed that stimulation of the consumer feeling using their five senses (with weight of 0.303) is the most important factor that influence neuromarketing in sports followed by metaphor and memories associative as the second crucial factor. In addition, quality with grade importance was the most important factor in attracting trust component.
Identify and prioritize the factors affecting neuromarketing can help the managers and sport marketers to know how human brain reacted to the messages designed by the sport advertising and the methods that increase the likelihood of consumer to purchase sport products. In addition, neuromarketing could be helpful to decrease costs of advertisements in sport.

The purpose of this study was to survey dimensions of volunteers'' satisfaction in sport associations of universities of Iran. Statistical populations included all volunteer students in sport associations in the country’s decimal zones universities (N=582). The sample of the study consisted of 231 volunteers selected using Morgan Table (n=231). 208 completed questionnaires were analyzed. After verifying the validity of satisfaction questionnaire by the experts، reliability was calculated as 0. 88 by Cronbach''s alpha coefficient in a pilot study. Collected data were analyzed through descriptive and inferential methods such as Pearson correlation coefficient، independent t-test، ANOVA and Tukey post hoc tests (P≤0. 05). Results showed from volunteer students'' perspective، Satisfaction of acquiring experience، career and social were the most important dimensions، and material Satisfaction was the least important factor. There was a significant difference in satisfaction of material، purposive، social، protective and commitment between boys and girls (P<0. 05). Furthermore، there was a significant difference in satisfaction of acquiring experience، career، purposive and commitment between physical education and non-physical education students (P<0. 05). There was negative significant relationship between age and Volunteers'' Satisfaction (r= -0. 198، sig= 0. 004). There was no significant difference between Marital Status and Volunteers'' Satisfaction. According to research results، it seems that can increase the amount of volunteers'' satisfaction and provide background of their more and most effective attendance in sport association with appropriate incentive policies and converting sport association environment to a place in which easier accessibility to individuals'' volunteer incentives becomes possible.

The purpose of the present study was to investigate service quality in sports’ facilities of Guilan University by using the SERVQUAL model.
This study was descriptive and all the students of Guilan university were the statistical population. Two hundred eighty five students (150 male and 135 female) were selected as statistical sample and responded to the SERVQUAL questionnaire (Parasuraman et al, 1985). This questionnaire consists of 22 pairs of questions on a seven-point Likert-type rating scale (of 1: strongly disagree to 7: strongly agree) that can measure five dimensions of the service quality (Tangibles, Reliability, Responsiveness, Assurance and Empathy) in perceptions and exceptions sections. This instrument is a general questionnaire for measuring service quality and have been modified to use in the sports sector by France et al (2010). In this study the validity of the questionnaire was verified by the experts and the reliability was also calculated in a pilot study (α=0.899 and α=0.976 respectively for the perceptions an exceptions questionnaire). Wilcoxon and Fridman, independent t-test and repeated measures tests were used to analyze collected data.
The results indicated that there was a negative significant gap between the five dimensions of service quality in sport facilities (p

The purpose of the present study was survey has examined the effect of two individual psychological variables include self-confidence and motivation of players, and two social psychological variables include team cohesion and collective efficacy on performance of student's volleyball teams.

Players from 10 teams (n=120) that participated in volleyball competitions of AZAD university's (region 10) completed the 4 questionnaires comprised group environment questionnaire (Carron et al, 1985), Collective efficacy (Feltz & Lirgg, 1998), trait sport-confidence inventory (Villay, 1986), and Intrinsic motivation questionnaire (McAuley, 1986). Data were analyzed with Pearson correlation coefficient, one way ANOVA and Tukey Post hoc test. For evaluation of team performance, the schedule of competition in end of competitions was divided to three parts. The first four teams were considered as successful teams, the second three ones were considered as less successful teams, and the third three ones were considered as unsuccessful teams.

Results showed that athletes from successful teams rated high in self-confidence and collective efficacy than less successful and unsuccessful teams. There is no significant difference between athletes self-confidence of less successful teams than unsuccessful teams. Also, findings revealed that there were no significant differences between athlete's intrinsic motivation and cohesion level of successful, less successful and unsuccessful teams. At last result showed there is positive and significant correlation between collective efficacy with players Confidence (r=0.41) and players intrinsic motivation with team cohesion (r=0.41).

Overall, findings supported the effect of some of individual characteristic and team dynamics on team performance and success.