دکتر محمدصادق هاشمی

Abstract
Most of the studies oncorporate governance that have been conducted thus far are based on Agency Theory and are mainly focused on the structural approach. These studies which are mostly have done by accounting and finance scholars, do not represent  the board members real behavior and interactions among the players as well. Therefore, the board decision-making processes has remained a black box for those researchers specializing strategy and organizational behavior. This study aims to systematically review the corporate governance  researches  that have been particularly focused on organizational behavior perspective.  The research question is what scholars have published so far on theory and methods in this area of study? We used a systematic literature review applying a qualitative Meta-synthesis approach. We found 140 articles from which 78 articles with average JIF score 4.34, were selected. From coding process we recorded 1404 descriptive and 337 content analysis codes which revealed 28 theories that have been classified in three categories of “Board Role Theories”, “General Theories” and “Social Psychological Theories”. Findings show that until now most of the studies are based on the Agency Theory, using  quantitative  data with cross-sectional research design unable to perfectly explore the processes and dynamics of board meetings. Based on the findings , in order to better understand the processes and dynamics of board members behavior, we suggest that researchers consider mixed research designs  and  collect  primary data from interviews, and direct observations, instead of relying on archival data that comes out  from securities market databases.

Nowdays Iran economy and therfore many businesses are facing recession, decrease in demands and liquidity problems. This issue indicates the necessity of paying attention to customer satisfaction and loyalty in order to ensure coming of stable cash flows toward companies and to reduce the costs of marketing activities and enhancing the effectiveness of that through word of mouth marketing of satisfied and loyal customers. The purpose of this study was to investigate the relationship between consumer interests, customer satisfaction and loyalty towards the Hacoupian (active in the apparel industry) products and its impact on positive word of mouth advertising about the company's products. This research is an applicable quantitative-corrolation research which Seeks to describe the relationship between benefits, satisfaction and loyalty of customers towards products and stores of Hacoupian. The research data is collected through closed questionnaire. By hypothesis testing, it was determined that the resolution of needs and emotional interests of buyers makes them satisfied of Hacoupian products and stores and leads them to Attitudinal and behavioural loyalty and positive word of mouth marketing. Companies have to satisfy customer's needs in different ways and provide a suitable environment for clients so that they can gain emotional interests.

The consensus of economists، Iran economy was in «stagflation» during 1391 and 1392. In such circumstances، private banks in addition to being affected by the recession as businesses and adapting their strategies to these changing times، will have a significant role in fighting with that stagflation. In the meantime the role of marketing strategies as the link between banks and the stagnant market is so important. In this study the marketing strategies of private banks in the depression years 91 and 92 was identified with holding semi-structured interviews with 16 managers، experts and consultants in the banking industry and using thematic analysis technique and at the end، the success of this strategies was evaluated using Analytical Hierarchy Process (AHP). The results showed that theses banks used 14 main strategies in that era and “Focusing on lower risk customers” was the most successful strategy and “Increasing deposit gain” was the most unsuccessful one with respecting to market share، profitability and non performing loans criteria.