asra karim

Estimating the effective factors of Iranian goods adoption through induction processes is a much neglected area of research. The aim of this study, however, is to explore the effective factors on the Iranian goods adoption knowledge in social media. Mixing the meaning-making theory, social influence theory, information rich theory, fear attraction theory, and potential contribution method, a model for the Iranian goods adoption knowledge was constructed. This is a practical research which follows a descriptive-survey method. The research population is the customers of Pars-Khazar company in the social media, 127 of whom were selected through census sampling. The research sample answered to a 5-point likert scale. SPSS and PLS smart software were used for data analysis. This study tested the intervention variable of trust in the process of Iranian goods adoption knowledge. The findings showed that the knowledge richness had a significant positive effect on trust in general, and trust in Iranian goods adoption through knowledge quality, knowledge consensus, and knowledge richness in particular.

Measuring of success in the achievement of general policies on population(period 2011-2019)AbstractThe general policies on population had been set in 2014 by supreme leader as an important policy in Iran. The general policies on population is emphasised on the significance of the issue of population in achieving national power and improving the dynamism, development and youthful nature of the population of the country as an opportunity and advantage and with the purpose of making up for population decreases in recent years.The main purpose of current paper is measuring of success in the achievement of general policies on population in period of 2011-2019 by making the composite indicator. The results reveal the the composite indicator has decreasing trend and the key goals are not reached. Thus it is necessary to formulate comprehensive plans for achieving the goals and to adopt essential measure in a careful, rapid and powerful way. 

This study investigates the representations of Hindu-Muslim relationship inBollywood movies from 2008 to 2018. It is assumed that after 2008 Mumbaiterrorist attacks, which are known as 26/11, conflicts between Hindus andMuslims have escalated. Since Indian people are extreme fans of movies,especially Bollywood movies, in this regard, it is expected that media could playa significant role in increasing or alleviating the conflicts by influencing people’sattitudes and opinions. This research seeks to examine the extent and modality ofthe representation of Hindu-Muslim relationships in Bollywood after the 2008Mumbai attacks. The study was conducted through a content analysis of 11Bollywood movies, which were selected from 70 Muslim-characters-basedmovies. Favorable, unfavorable, neutral and unclear were the four factorsthrough which the movies’ contents were analyzed. The overall analysis of thesefactors indicate that 66.17% of the scenes were favorable, 14.70% wereunfavorable, 2.94% were neutral, and 16.17% presented unclear images ofHindu-Muslim relationship in Bollywood movies. The results also indicate thatBollywood is not only depicting a positive image of this relationship, but alsotries to tighten the bonds of the two religions, and in a broader sense, ties the twoneighboring countries, Pakistan and India.