dariush zarei

Market saturation, increased competition, change in tastes and needs of customers have made Iranian companies, especially canned industries, face various challenges in relation to consumers. Under such conditions, cannery companies with the ability for proper use of available facilities and equipment such as design and development of new products, supplying high-quality and economic products and appropriate packaging can overcome these challenges and guarantee their survival. Now, it’s time for experts and marketers to pay special attention to importance of packaging and its effect of purchasing decision of consumers and as a result, increased profitability of companies and re-evaluation of their attitude. Although companies have found that they should pay attention to physical aspect and attractiveness of packaging of products for this purpose, it could be observed that majority of them have not used scientific methods in this way. Applied method in this study is applied-developmental method in terms of purpose and the study is a mixed exploratory research in terms of nature. The results obtained from the study show that two identified indices including functional (informational) and visual (aesthetics) features could be effective factors on purchasing decision of consumers. Finally, the study has suggested considering the two indices to improve effectiveness in decision making among job subcultures.

One of the most influential components in the sales process is the design and design of the packaging structure. This design is sometimes inspired by product-related elements such as product geometry, product origin, or product geography. As customers nowadays have more power than ever, they tend to look at the descriptions and ingredients of each These products are not comparable to them. Of course, given the fact that there is still a bulk buying culture in our country, there is still a long way to see the growth of packaging products, but these days, exporters have realized that No matter, this sector will not succeed in the global market, and we all know It was because of this package that we handed over the zooghfran to Spain, and if the manufacturer of the corners of the box shows that it is in order to improve the packaging of its products from bad to medium and still a place for innovative packaging in the country's industry It is not intended to be included in this paper. In this paper, we have reviewed the packaging packing protocols, so that we can take steps to help producers and increase sales.

The purpose of this paper is to identify and investigate the effective factors in the creative design of food packaging, in general, and canned goods, in particular on the sale of these products in retail stores and supermarkets. The method of combining previous findings and exploration has been used to identify and categorize the factors influencing the design and creativity of packaging food products and selling them in supermarkets. The results of the research show that the important factors influencing the creative design of food packaging can be categorized in the form of two factors. General design factors are domestic or international target of the market, environmental factors, Economic, social and cultural, government and trade regulations, market conventions and market competitors. Technical features in packaging design including packaging material, technology, printing and packaging technology, consumer needs, retail and warehouse needs, geometric pattern, production process, logistic considerations, transportation, distribution and sales networks, environmental considerations, health, safety and protection factors. In order to analyze and investigate the effects of identified factors on sales, 300 questionnaires were prepared and distributed in well-being stores, Minab, Roodan, Siriik and Bandar Jask, and 290 questionnaires were completed and collected. To model and check the relationship between variables, the least squares method with Smart PLS software was used. For meaningful analysis of model relationships, t-value coefficients have been used. The results of the research show that the technical design factors with a path coefficient of 0.571 in the T-12.758 model and test, it has the most impact on the sale of canned goods.