فهرست مطالب ebrahim alidoust ghahfaraki

The purpose of this study was to investigate the modernization strategies of sports businesses in the post-COVID-19 era. This research was conducted qualitatively. The statistical population of this research was the members of the faculty of sports management with a specialized field of marketing, experts in sports professions as well as the managers of sports clubs. To achieve the set goal, a qualitative study using in-depth interviews with elites was used. The interviews continued in a targeted manner and in the form of snowballs, and finally, 15 people were interviewed. Finally, the data obtained from the interviews were analyzed by contextual analysis. To confirm the validity and reliability in this study using the concept of reliability and its various elements, various strategies such as review at the time of coding, verification of results by referring to the topics, and approval of research colleagues were used and validity and reliability were confirmed. 33 final strategies were identified, which were classified into 8 categories, and in the last stage, three themes of content-oriented, process-oriented, and external strategies were selected. As a result, in the current economic situation of the country, when examining the cause of declining profitability and financial losses of sports businesses, both the general economic conditions of the country and specific internal factors of industry or poor internal management should be considered as additional stimuli. Therefore, sports businesses can prevent bankruptcy and business development with their unique strategy.

The purpose of this study was to develop a model for the transition of Iranian Olympic athletes from sports profession to social life. The method of this research was qualitative research with grounded theory approach. Data were collected using interviews and document review. After conducting 19 deep and semi-structured interviews with people with experience and rich experience in the field of Iranian Olympic sports, including managers, coaches, prominent athletes and sports scientists, the main categories were extracted after completing the coding process. Purposive and snowball sampling was done until theoretical saturation. After completing the findings, the background model was designed based on the systematic model of Strauss and Corbin (1994). Data analysis in three steps: open, axial and selective coding was achieved by using MAXQDA software. In the process of open coding, categories including causal factors, contextual factors, interfering factors, actions and strategies and consequences of the main category of research were extracted; Then, in the axial coding stage, the link between these categories under the headings of causal conditions (organizational capabilities of the country's sports, the athlete, information system, the level of support for the athlete, environment), contextual factors , intervening factors (athlete abilities and challenges of championship sport), effective strategies and consequences of applying strategies were determined in the form of coding paradigm; Then, in the selective coding phases, each component of the coding paradigm described, the line depicts, and the theory was created; Finally, the judgment propositions and strategic hypotheses of the research were formulated.

One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits among adolescents and adolescents. Because young men have a strong desire to have a muscular body. What can be seen is that anti-marketing can be considered as a good way to reduce the consumption of products that can cause problems for individuals and society. Therefore, the main issue of the research is to identify the anti-marketing mix of illicit drugs in Iran's sports. The present study is a descriptive survey. The research method is qualitative. Semi-structured qualitative interviews with 19 sports marketing management experts were used to collect information and fuzzy Delphi method was used to identify the most important components. Based on this, product, price, point of sale, promotion, objective evidence, people, processes, packaging, payment, public interpretation, review and analysis, policy, public relations and dedicated networks were identified. Finally, these products should be used only in special circumstances and under the supervision of a specialized team for professional athletes, and their public promotion in cyberspace has no scientific or rational justification. Therefore, the use of factors obtained in this research can limit the production process to the consumption of these products.