fazlollah kazemi

This Study Was Done to Evaluate the Mediating Role of In-Role and Extra-Role Behaviors in the impact of Psychological Needs on Brand Identification in Mobile Telecommunication Company of Iran “Hamrahe Aval”. In this study, the variables were evaluated by a questionnaire. A questionnaire was distributed among 400 individuals from the statistical population that was distributed among all customers of the Mobile Telecommunication Company of Iran “Hamrahe Aval”, in the city of Shiraz. The research method was descriptive and correlational. To answer the questions and check the hypotheses by Smart-PLS Software, the structural equations method and path analysis with partial least squares (PLS) method was used. The results show that Affiliation and self-confidence have a positive and significant effect on the behavior within the consumer role in branding. The results of this research also confirm the positive and significant effect of self-esteem and individual autonomy on consumer redundancy behavior in branding. The results also show that behavior in consumer role and consumer redundancy behavior in branding has a significant effect on brand identification.

This research aims to study the impact of reverse logistics capabilities on firm performance with mediating role of business strategy. This is a survey type and applied form research. Also, this research entity is descriptive-correlation, based on data collection method. Current research sample includes all 310 top and inter-mediate and operational managers of Shiraz Dena Tire Company. In this research, Cochran model was used to compute required sample (95% meaningfulness level). Thus, for such a sample, this research needs 171 participants. The research materials include research-made questionnaire. Results showed that logistic data management (closed loop capability, integration capability, cooperation capability, institutional incentive and conformity capability) has meaningful impact on organizational performance.

In order to evaluate to determine the effect of Personal, situational and psychological traits on behavior impulse buying were conducted. The statistical population of this research is includes customers of retailing industries in Shiraz City and a random sample used to collect information from customers of retailing industries. In this research the variables of Personal traits (Shopping enjoyment and Impulse buying tendency) ,Situational traits (Money availability,Time Availability, Browsing in store,Store Environment ,Group's Buying and direction of sellers) and psychological traits (Emotional intelligence and Self-esteem) were measured and the data were analyzed. For statistical analysis, descriptive statistics and inferential statistics and correlation, hierarchical regression and structural equation modeling was used. The results, a significant relationship between the dimensions of the shopping enjoyment and Impulse buying tendency related to Personal traits and dimensions of the Money availability, Time Availability, Browsing in store, Store Environment, Group's Buying and Direction of sellers related to situational traits and Emotional intelligence related to psychological traits as well as the lack of a significant relationship between the self-esteem of psychological factors on impulse buying

Today, the use of survey-based fuzzy assessment models is very common. Most developed methods, had rarely attended to the reliability of survey participants’ opinions. This paper proposed a new fuzzy multi-criteria evaluation model for improving the reliability of individual’s opinion (verbal judgment). For this, first, SWARA and COPRAS methods are developed in a fuzzy environment. Then, Z-number concept is used to increase data reliability and accuracy of final results, while differentiating between the weight of the evaluators (people participating in the survey). To illustrate the implementation process of the proposed model, a practical case study of Internet Banking is done. This case evaluated the quality of Internet banking services of the Kosar Credit Institute based on customer satisfaction criteria. Finally, while interpreting the numerical results and describing the prominent features of the proposed fuzzy model, management results and suggestions are also discussed. The proposed approach in this paper is a new fuzzy multi-criteria decision making model that improves the reliability of individual’s verbal judgment of, while reducing the inherent uncertainty in evaluation issues. This model will improve the reliability of decision-making data and increase the accuracy of final results.

The purpose of this study was to investigate the effect of Merchandising (Marketing) on customers' satisfaction and purchasing decisions in chain stores in Shiraz.
The current research is applied in terms of target and in terms of collecting causal research information. In this study, using a field research method and using a standardized questionnaire for collecting data. The statistical population is all customers of chain stores in Shiraz. In this study, a one-stage cluster sampling method was used. A sample of 385 questionnaires was used for this research. The reliability of the questionnaire was confirmed by Cronbach's alpha and the validity of the questionnaire was confirmed by a number of experts from the statistical community and marketing professors.
The findings of the research indicate that Merchandising has a positive effect on customer satisfaction and the positive effect of customer satisfaction on customer purchasing decision. Merchandising also has a positive and significant effect on customer purchasing decisions with the mediating role of customer satisfaction.